Facebook It: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval

Facebook It: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval

Paul Bulencea & Roman Egger

Acknowledgements: Nagl, Ayenimelo

ENTER 2014, Dublin

Why?

How? & Results.

Limitations.

Conclusions.

Further research.

Why?

Xiang & Gretzel (2010), Egger (2007)

Social media &consumer generatedcontent

Search: the leading modeof internet usefor travellers

Facebook is “another version of the Internet itself: a Net within a Net”

Grossman (2007), Dwivedi et al. (2012) Milano, et al. 2011, Di Pietro et al. (2011)

Most preferred ONS by NTO`s

Increasingly being used for travel &tourism by users

Highest user base

Facebook search engine history

Old school

Modified mid of 2012

Facebook search engine history

January 2013 (beta version)

Facebook search engine history

Facebook search engine history

How?

Results, Limitations and Further research

Literature review

Qualitative research

Quantitative

Proposed model of measurement

Refined model and method

Literature review

Source: Cho & Jang (2008)

Buhalis (2000), Fesenmaier et al. (2011)

Qualitative research

You have 700 e budget.Sample: 11 persons

Plan weekend trip to Dublin, useonly Facebook to find information.

Talk aloud protocolScreen recordingFace recording

Results

User search method

Search behaviour

Quantitative

Sample size: 107

You won weekend a trip to Dublin! Find two attractions that you would like to visit.

Results

Information value

N=92

It`s challenging and sometimes a waste of time.Most would rather use other websites.

Would use FB if a specific searchtool for attractions would exist.

Limitations

Small sample size

“Imagine”

Focus on attractions

Rapid Facebook development

Conclusions

Satisfy basic information need

Point of reference

Facebook`s focus and potential

Further research

Further develop research approach

Graph search

Thank [email protected]