Facebook in 10 Minutes A Day - Social Media for Small Business

• 1. Facebookin 10 Minutes a Day Social Media for Small Business Robin Heppell presents

2. Local Business is Relationships 3.

• Fraternities: Freemasons, Eastern Star, Knights of Columbus, Elks

• Service Clubs: Rotary, Kiwanis, Lions

• Church

• Civic: Town council, Parent Advisory

• Sports: Coaching, Managing, Participating

• Business: Chamber, Leadership Groups, BNI

Conventional Places to Network 4. Social Media Plan

• Try to incorporate these strategies for your Plan

• Activity look (MINE) for Friends

• Be seen daily (regularly), but dont be loud

• 2 ndDegree Business Promotion

• Create Expert Status

5. Activity MINE for Friends

• Upload contacts from Outlook or other webmail accounts

• • • (Dont invite people though who arent members)

• Search Local Groups & Fan Pages and see who are mutual friends

• • • Join if appropriate, but not necessary

• Search (Hang Out with) the Popular People

6. Be Seen Daily

• Be Positive & Optimistic with Status Updates and comments

• Use the Like option gets you on the radar without saying anything

• Acknowledge Birthdays

• Connect people

7. 2 ndDegree Business Promotion

• NOT:

• Come to our Holiday Memorial Service

• INSTEAD:

• Just finished setting up all of the Poinsettias for our Holiday Memorial Service(add pic)

8. Create Expert Status

• Be seen as the [Your Business] expert in your community

• Connect with other local businesses and Cross Promote

• Source [Your Business] Related articles

• • Customized iGoogle Homepage

9. Gather Useful Information 10. Bonus: Leverage Old Networks

• Since you are going to be spending time at these events and meetings anyway

• Update your status when appropriate

• Take your camera or video camera & take pics and vids of Awards Ceremonies, Recitals, Civic events and then TAG!!!

11. 10 Minutes a Day - 4 Quarters

• 25%:Personal Updates

• • • Show that you are a family person, good member of the community, add photos of local events

• 25%: Liking, Commenting on Others

• • • Congratulate, Birthday Wishes

• 25%: Disseminating Useful Information

• • • Use Information Dashboard by Google

• 25%: Business Updates & Event Promotions

• • • Use an indirect tone when talking about work

• • • Use Facebook Ads to promote Events

12. Slides, Handouts, Worksheets

• www.LocalBusinessGurus.com/smcv10

13.

• Questions?