FACEBOOK GROUPS UNITE AND EXPAND SOCIAL GRAPHS FOR SYNCHRONOUS SOCIAL GAMEPLAY Ziemowit Poniewierski (COO at Can’t Stop Games) Casual Connect Kyiv 2011
Facebook group unite and expand social graphs for synchronous social gameplay - Casual Connect Kyiv 2011
May 06, 2015
Synchronous "social network" gameplay is, on one hand, a possible key to deeper "social" connections between gamers. On the other hand, it is an awkward fit for environments that thrive on asynchronous interaction within the social graph. Synchronous gameplay is growing in popularity on Facebook, but these games generally offer interactions independent to the social graph -- meaning you play mostly with strangers, not friends. Game developers often assume synchronous friend-to-friend interactions happen serendipitously, if at all.
Ziemowit Poniewierski from Can't Stop Games disagrees. "Pirate Saga" uniquely utilizes Facebook "Groups" functionality to encourage synchronous friend-to-friend interactions, and drive ongoing engagement with the game world even when the game isn't open. Don't miss this opportunity to hear how an Eastern European developer creatively applies underutilized Facebook platform features to encourage friends to interact in real time, and attracted big publisher attention as a result.
Ziemowit Poniewierski from Can't Stop Games disagrees. "Pirate Saga" uniquely utilizes Facebook "Groups" functionality to encourage synchronous friend-to-friend interactions, and drive ongoing engagement with the game world even when the game isn't open. Don't miss this opportunity to hear how an Eastern European developer creatively applies underutilized Facebook platform features to encourage friends to interact in real time, and attracted big publisher attention as a result.
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FACEBOOK GROUPS UNITE AND EXPAND SOCIAL GRAPHS
FOR SYNCHRONOUS SOCIAL GAMEPLAY
Ziemowit Poniewierski (COO at Can’t Stop Games)
Casual Connect Kyiv 2011
Wrocław, Poland
35 employees
Founded in 2007
Mobile division
2 projects in production
2 released products
Browser MMO and Social Games
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
CAN’T STOP GAMES
COO at Can’t Stop Games
12 years of experience in game industry
Projects on various platforms (PC, Xbox, Xbox 360, browser, mobile)
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
ZIEMOWIT PONIEWIERSKI
FACEBOOK GROUPS UNITE AND EXPAND SOCIAL GRAPHS
FOR SYNCHRONOUS SOCIAL GAMEPLAY
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD GAMEPLAY FOR FREE
THE RESEARCH
FACEBOOK TOOLS IN USE
GUILD FEATURES
RESULTS
AGENDA
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
Synchronous MMO title for social networks
Fast-paced action gameplay
PvP & PvE
PIRATES SAGA
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
Friends
Gifts
Single Player quests
Rewards
Sessions limited
Friends and non-friends
Real time interaction with PC
Action oriented gameplay
CLASSIC SOCIAL GAME
SYNCHRONOUS ACTION-ORIENTED GAME
SYNCHRONOUS ACTION SOCIAL GAME
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SPONTANEOUS ORGANIZATION
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(VIP) Kapitan Czarnobrody 29(B-H) Sweet Lady 23
HOW TO USE THIS TREND?
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STEP ONE – THE QUESTION
FACEBOOK IS ASYNCHRONOUS,
APPARENTLY
STEP TWO – THE LIMITATIONS
ENVIRONMENT
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
STEP THREE – THE NEEDS
SURVIVAL KIT FOR THE SYNCHRONOUS
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
Instant messages tool
Tools for managing groups of users
Visual identification of groups
Place for discussions (forum/ wall)
Group-mates in touch 24/7
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
BRAINSTORMING
STEP FOUR – THE RESEARCH
What people use on daily basis? How much I need to learn to have fun?
I THINK I HAVE SEEN IT SOMEWHERE ALREADY…
How to stay in touch with mates I meet
in the game?
How to popularize the very idea?
– Viral is important!
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FB GROUPS HAVE IT ALL
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FB GROUPS HAVE IT ALL
MILLIONS OF USERS IN 10 TOP POPULAR GROUPS– IT IS ALIVE
MORE THAN 900 MILLION OBJECTS THAT PEOPLE INTERACT WITH (IE.GROUPS)
AVERAGE USER IS CONNECTED TO 80 COMMUNITY PAGES, GROUPS AND EVENTS
SURVIVAL KIT FOR THE SYNCHRONOUS
STEP FIVE – THE SOLUTION
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
Instant messages tool
Tools for managing groups of users
Visual identification of groups
Place for discussions (forum/ wall)
Group-mates in touch 24/7
Familiar tools
One click ahead
Cost free
Evasion of FB viral limits
AGENDA
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
THE RESEARCH
FACEBOOK TOOLS IN USE
GUILD FEATURES
RESULTS
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILDS ARE GROUPS
=Group gameplay Guilds
=User A member of the guild (game side)
=User A member of the group (FB side)
=obviously GUILDS GROUPS
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FROM GROUPS TO GUILDS
CASE. 1: PLAYER WANTS TO CREATE HIS OWN GUILD AND HE BELONGS TO ANY FACEBOOK GROUP
Create guild
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FROM GROUPS TO GUILDS
CASE 2: PLAYER WANTS TO CREATE HIS OWN GUILD BUT HE DOESN’T BELONG TO ANY GROUP
Create guild
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FROM GROUPS TO GUILDS
CASE 3: PLAYER WANTS TO JOIN EXISTING GUILD
ACCEPT
YES
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FROM GROUPS TO GUILDS
CASE 4: PLAYER WANTS TO INVITE OTHER USERS
INVITE FRIENDS
AGENDA
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
THE RESEARCH
FACEBOOK TOOLS IN USE
GUILD FEATURES
RESULTS
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD EXPERIENCE
GROUP GAMEPLAY
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD EXPERIENCE
SIMPLIFIED MANAGEMENT
=GROUP ADMINISTRATOR GUILD MASTER
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
GUILD EXPERIENCE
SPECIAL EVENTS
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GUILD EXPERIENCE
GUILD RANKING
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GUILD EXPERIENCE
GUILD COMMUNICATION
Picture gallery
ChatWall (movies)
Mobile
Event planner
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
ADDED VALUE
NEW TYPES OF RELATIONSHIP ON FACEBOOK
Social graph
Group Mates
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ADDED VALUE
EXPANDED „ME”
ME AS A PART OF THE GROUP
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
ADDED VALUE
GAME BEYOND APPLICATION
GA
ME
BEYO
ND A
PLICATIO
N
Game App Gameplay:
Extended FacebookGameplay:
Fight
Harvest
Others
Root and support
Organize events
Chat, communicate, comment
Organize and Motivate group members
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
ADDED VALUE
EVASION OF FACEBOOK VIRALITY OBSTACLES
1 USER
1 MESSAGE
RECIPIENTS
AGENDA
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
THE RESEARCH
FACEBOOK TOOLS IN USE
GUILD FEATURES
RESULTS
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
RESULTS
0.1
0
0.2
0.3
0.4
August
Septem
ber
October
BattleBattle
Guilds
REVENUE INCREASE
ARPU ($)
Battle Battle
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
RESULTS
10%
0
20%
30%
40%
August
Septem
ber
October
Guilds
FLOW OF NEW USERS
New users
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
RESULTS
500
0
1000
1500
2000
August
Septem
ber
October
GUILD GROWTHGuilds
OVER 2500 GUILDS IN 1ST MONTH
Further synchronous features development
Creative approach to new Facebook tools
Expansion to other social networks
FUTURE
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
CONCLUSION
All rights reserved. 2011, Can’t Stop Games, Sp. z o.o.
FACEBOOK IS STILL UNCHARTED WATERS
LEARN ITS TOOLS AND USE THEM
TO YOUR PURPOSES
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