Facebook for Marketing by Kapil Nakra

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Facebook Marketing

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© Digital Vidya

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Facebook Edge Rank

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# of Fans: Currency for Success!

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Framework Execution Framework

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Publish

Engage

Measure

Publish Content/Applications, engage people around it &

measure your success in your SM objectives

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Fifth levelWhat causes Engagement?

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Humor

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Debate <|>

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Breaking News!

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Crowdsourcing

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Questions ?

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Sensationalism

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Challenges

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Text vs Rich Media

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Participate as a Peer!

Be Social ∞

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■ Post Viewers

□ 10-25%

■ People talking about it?

□ 4-7%

■ Post Views

□ Important but misleading

■ Total Fans

□ Misleading

■ Reach

□ Misleading

■ Active Users

□ Daily (10-25%)

□ Weekly ( 50%+)

□ Monthly (90-100%+)

Metrics - Some Benchmarks

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Evaluate this Page

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Publishing Guidelines

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Maintain a Publishing Pipeline

Tap Content

Sources

Keep Content Inventory

Publish as per Schedule

Examples: blogs, search engines,

content curators etc

Stick to a frequency &

schedule

Don’t create content on

a daily basis

Maintain a Publishing Pipeline

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Scalable Content is the Key!

Mon Tue Wed Thur Fri Sat Sun

Poll Quiz Exercise Case Study Puzzle Humor Article

Contests

Festive Occasions

News/Announcements

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Thank You!