The Best Facebook Tips & Techniques for Lawyers-Proven Methods for Using Facebook to Land Referrals & New Clients as a Lawyer Alex Romanovich Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate
This presentation will assist any legal practice in leveraging Facebook for engaging new clientele, managing your existing client relationships, getting new cases, and promoting your practice areas.
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The Best Facebook Tips & Techniques for Lawyers-Proven Methods for Using Facebook to Land Referrals & New Clients as a Lawyer
Alex RomanovichMaterial in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.
Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.
About the Webinar Speaker• Alex Romanovich, Founder – Social2B, CMO –
EuroSpaClub International, Advisory Board Member – The CMO Club
• Unique blend of technology, marketing andbusiness development skills and experience (IBM, SGI, Bertelsmann AG, Unified Technologies, Global AdvertisingStrategies, Social2B, EuroSpaClub Intl.)
• Frequent speaker and advisor on topicsof International and Multi-Cultural Mktg. (CNBC, CNN International, Forbes, Crains, Voice of America, etc.), Social Media
• Social Media Marketing, Social ValueChain, and Social Media Scalability Expertise
• Facebook is the most popular consumer-oriented, ‘client-centric’ social networking site on the Internet
• Facebook gives you the opportunity to connect, engage, build a community, and convert clients and connections into ‘advocates’ for your practice and brand
• Facebook gives law firms the ability to share their knowledge with prospective customers and clients, making it more likely that they'll be chosen over a competitor
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The Best Facebook Tips & Techniques for LawyersAlex Romanovich
What to Know• Facebook can bring referrals and clients by helping you to reconnect with
old friends, ‘alma matter’, colleagues, etc. through direct contacts, events, and interest groups
• Facebook Pages (Company Pages) allow you to post videos, photos, notes, blog posts, and other community-building ‘engagement’ applications. You need to stay within the rules of ‘non-solicitation’
• Facebook can be used by Jury consultants to evaluate potential Jurors before and during trials. Social Media Vetting can be valuable.
• Facebook can be an effective tool for investigating defendants, witnesses and prosecutors. Evidence revealed via profile searches can be of value in the overall discovery and research phase
• Facebook can be helpful in hiring employees, consultants, and experts.
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The Best Facebook Tips & Techniques for LawyersAlex Romanovich
• Employers may face liability under federal, state and local law for using social media information (race, age, disability, religion, sex orientation, etc.) in a hiring decision
• Have a neutral party, such as an employee or consultant, conduct social media search, with filters
• DO NOT ‘friend’ applicants or gain access to their non-public profiles
• Document your decisions
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The Best Facebook Tips & Techniques for LawyersAlex Romanovich