Facebook for Fun and Profit Todd Lohenry, e1evation, llc
Nov 01, 2014
Facebook for Fun and Profit
Todd Lohenry,e1evation, llc
;-)
*
Who Participates in Social Who Participates in Social Media?Media?
Your Customers Have Done Your Customers Have Done it Allit All
Source: Universal McCann Social Media Tracker Wave 3
Marketing spending trends
Best usage
Social marketing research
Social Media is About ROI!Social Media is About ROI!
The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)
Community ROICommunity ROI
Decreased cost of customer retention Higher purchase amounts by community vs.
non-community (30%) Higher frequency of purchase by community Lower cost of customer service (repeat
customer familiarity) Increased customer satisfaction Decreased cost of acquisition (advocacy
driven) Lower cost of product development (using
feedback loop)
It’s Time to Stop ShoutingIt’s Time to Stop Shouting
Only 18% of TV ad campaigns generate positive ROI
90% of people who can skip ads do
76% of consumers don’t believe that companies tell the truth in advertisements
100% - The increase needed in advertising spend to add 1-2% in sales
96% of Millennials have joined an online social network
How people use decentralized, people-based networks to get the things they need from each other.
WHAT IS SOCIAL MEDIA?
BOTTOM LINE:
Social media isn’t just a list of destinations.
It’s a new standard of expectations.
Why Facebook?
• The answer is rarely either/or. Usually both/and!• Need to create an addressable community but
light on technology, software and money?– Facebook has your toolkit!– Facebook already has mindshare…– Easily modifiable
• Flexibility• Perhaps most important: ‘Meet them in their
medium’
It’s not just for kids anymore…
• 13-17 7.9 million users• 18-24 19.6 million users• 25-29 11.2 million users• 30-39 17 million users• 40-49 11.3 million users• 50+ 8.9 million users
The Facebook Nation• 250 Million Active Worldwide Users• Asia Region growing at a 12 month rate of change
of 74%• Africa growing at a 12 month rate of change of
87%• As of June 30 2009 Facebook had 90.8 million
users in the US alone. This is up from 32 million just one year earlier.
• More then half of Facebook users are college educated and earn over $60k
Home bases and Outposts• Build a ‘home base’ –
something you have complete control over…
• Outposts are social media ‘spaces’ where you have a presence
• Drives traffic, builds brand, reinforces home base
• Take the message TO the media…
Driving traffic
Facebook as an outpost
• Personal pages can import personal content automagically…
Creating a fan base
Building your own brand
Leveraging the contentof your home base…
• Automagically import your blog or other rss feed into your Facebook account!
Why Facebook?
• Like I said before...– The answer is rarely either/or. Usually both/and!– Need to create an addressable community but light on
technology, software and money?• Facebook has your toolkit!• Facebook already has mindshare…• Easily modifiable
– Flexibility– Perhaps the most important thing to remember:
‘Meet them in their medium’
http://e1evation.com
920-486-4798