Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Facebook for Advocacy

Juan Vasquez

@JuanSVas

My name is Juan

@JuanSVas

Goal for today

Concepts Tactics Protips

Feel better equipped to leverage Facebook

as a tool for advocacy efforts

@JuanSVas

Basic Concepts

• Conversations > Likes• Asks require commitment • Build up sample posts• Be clear & solution-driven• Share responsibly

@JuanSVas

Tactics - Relationships via Groups

Scan posts, gradually add comments, post selflessly, build relationships

@JuanSVas

Tactics - Turn Actions Into Events

Organize around voting, petitioning, endorsing, etc. on a particular day

@JuanSVas

Tactics - Create Action-oriented FB App

Shortstack ActionSprout Start at free

Run actions IN FB

@JuanSVas

Tactics - Sponsored Facebook Albums

Use FB to also *fund* advocacy efforts

Sponsored by…

@JuanSVas

Tactics - Rapid Chat

3 messages, vary up links, make it easy, take breaks

Make message short, clarify impact, personalize it

@JuanSVas

Pro Tips

• Profile pics:180x180 px, header: 851x315px

• FB Advertising is a waste, unless highly targeted

• Groups build tighter communities, Pages awareness

• Recruit champions/homies/ambassadors/ninjas

• Videos uploaded to FB directly perform better than YT

• Tell your story

@JuanSVas

Working Group

• 3 Keywords to find Groups• 1 event to organize around• 1 idea for an app or action• 1 sample message

@JuanSVas

Let’s stay connected

@JuanSVas

[email protected]

vasquezsays.com