Bas van den Beld Supercharging Facebook Engagement @basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com SMX London, May, 2014
Facebook engagement Bas van den Beld - SMX London 2014
May 25, 2015
Does Facebook engagement still matter? It does, as long as you look at it the right way. In this presentation I go into the state of Facebook reach, the way you should look at it and give some tips you could use yourself.
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Bas van den Beld !
Supercharging Facebook Engagement
@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
SMX London, May, 2014
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Organic reach will be reduced to 1 percent or 2 percent, according to Valleywag
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Starbucks: 36 million likes!!Before:!15% sees updates - 5 updates a week = 27 million brand messages delivered!!After:!1% sees updates - 5 updates a week = 1.8 million brand messages delivered!!
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Each Dme you log in, Facebook has to choose from 1,500 possible posts to place at the top of
your news feed
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It’s not the size that
maLers, but what you do
with it
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Encourage Sharing, Not Liking
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If brands do not play by their target audiences’ rules for engagement, they will be ignored on
social plaPorms
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Timing: It’s about being in the right place, at the right Dme, with the right topic
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Understand the audience
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Where can people see your content?
• Their own Newsfeed • Ticker • Your Page Timeline • Users’ Timeline, if they shared your post • Other Pages’ Timeline, if they shared your post • Other Pages’ Newsfeed, like the one above • Direct link to your post, if someone shared your post URL elsewhere
• Sidebar, exclusive only to Ads33
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Research what they want
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And you will find…
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EmoDons play a huge role in engagement
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And talking about remarkable things provides social currency
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People share and engage on things that make them look good to others
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People want to feel needed
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Trigger them
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People want to communicate to their friends, because they
like them and want to impress them, not because you are so interesDng (You’re
not)
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People filter, Facebook filters, so you should filter
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They won’t see all of your updates, re-‐publishing is fine
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And yes… AdverDsing does work…
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But most importantly….
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To engage, don’t just be social, be relevant
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Thank you!
www.stateofdigital.com www.basvandenbeld.com
twitter.com/basvandenbeld linkedin.com/basvandenbeld !facebook.com/stateofdigital twitter.com/stateofdigital
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