Facebook EdgeRank | The Mehodology | Its Relevance to Brands

Facebook EdgeRank

Methodologies Used Till-Date

Turning Knobs

EdgeRank

Modified Edge Rank

2006-07

2007-11

2011-Present

Turning Knobs

Facebook’s News Feed born in September 2006

“In the beginning, News Feed ranking was turning knobs,” “Turn up photos a little bit, turn down platform stories a little bit.”

Based on feedback from users

EdgeRank

Algorithm used by Facebook to determine where and what posts appear on each

individual user’s news feed

Edge Affinity – It´s all about Connections

Edge Weight – Are Photos too Heavy for Newsfeeds?Time Decay – Engagement Occurs Within Minutes

Modified EdgeRank

Multiple weight levels, categories and subcategories for affinity, weight

and time

Relationship settings

Post types

Hide post / spam reporting

Clicking on ads, viewing other timelines

Device & technical considerations

Story bumping & last actor

“People Talking About This”?

Relevance to Brands

How To Increase The Reach

Team Namesake

Pankaj Vithal Abhineet Gaur Apporv Saxena Sriram Mylavarapu Sarvagya Nayak Bonu ManojLinkedIn

[email protected]

LinkedIn

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