1 Facebook EdgeRank Facebook EdgeRank Getting the Most Out of Your Posts Getting the Most Out of Your Posts July 2012 July 2012 Presented by UMGD Bridget Ferris Social Marketing Coordinator [email protected](310) 865-8658 @BridgetFerris | AIM: Bridgetferris
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Facebook EdgeRankFacebook EdgeRankGetting the Most Out of Your PostsGetting the Most Out of Your Posts
EdgeRank is an algorithm developed by Facebook to govern what is displayed (and how high) on the News Feed.
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What is EdgeRank?What is EdgeRank?
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Affinity has to do with how close of a “relationship” an artist/label and a Fan may have. Affinity is built by repeat interactions with an artist/label page.
Weight is essentially the level of interaction a piece of content gets. Think of this step as Engagement. Facebook values different kinds of engagement in the following way: shares < comments < likes
Over time, a post’s relevance decays, thus making it less important and pushing it down the feed.
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Make EdgeRank Work For YouMake EdgeRank Work For You
Use the following steps to improve your page’s EdgeRank and get the
most out of your posts.
Step 1: Check Your EdgeRank ScoreStep 1: Check Your EdgeRank Score
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Are your posts getting the most reach?Find out your page’s EdgeRank score
www.edgerankchecker.com
Score breakdown:0 – 6 is below average7 – 13 is average14 – 19 is above average20+ is excellent
Best Length - Posts with less than 141 characters were the most engaging across all content types.
Are you providing context for your posts?
Best Description - Posts that contain photos, video, links, etc should ALWAYS be paired with a worded description. Videos released without a caption received the worst engagement rates of all.
- Wildfire Interactive
How does the formatting of a post affect the level of fan interaction?
Step 4: Adjust Your Timing Step 4: Adjust Your Timing
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When are my Facebook Fans online?• Most Facebook shares occur on Saturday.• Shares tend to spike around noon ET.• Engagement spikes again after 11pm ET.
How often should you post?• The average post is estimated to live 22 hr 51 min.• It is recommended to post 1-3 times per day.• If you have a lot of content to share, we recommend