Facebook Demographics & User Statistics

Facebook Statistics & Demographic Data

Using the “Facebook Audience Targeting” Tool to Get Fun

Statistics

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The Outline of Presentation

• How to access Facebook’s Demographic Data

• Presentation of some Key Demographic Data– Top Countries on Facebook– Educational Background– Age Groups– Facebook Users by Largest US Cities– Facebook Users by Top Tech Companies

(Forbes)– And a few other interesting graphs

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How to Access Facebook’s Demographic Data

• Click on “Advertising” on the bottom of the Facebook Page

• Select “Get Started”• Type in your

company’s URL and click “Next”

• You’ll be presented with the “Choose Audience” Tool

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• “Choose Audience” tools can segment by:– 30 Countries,

States, Cities– Sex and Age Range– Keywords in Profile:

• Music, Movies, Hobbies

– Educational Status– Workplace Networks– Political Views– Relationship States

What Audience Targeting Looks Like

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Use Audience Targeting for Gathering Custom Demographic Information

120 People:• California• Male• Conservative• In

Relationship• Liked

“Clockwork Orange”

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Get Your Own Data on Facebook Users

• Product, Interests & Brand-type Research:“How many Facebook Users prefer Madonna over the Rolling Stones”

• Psychographics and Lifestyles:“How many Facebook Users are conservative, married women in Florida?”

• Particular Segments for Recruitment:“Googlers Living in San Francisco”

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FACEBOOK USER STATISTICSApplying the Audience Targeting Tool to find User Demographic Data

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Top 15 Countries on Facebook (in thousands)

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US Facebook Educational Background

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US Facebook Users by Age Group

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Top US Cities and Facebook Users

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Facebook Users by Wired’s Top Tech Town (in Thousands)

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Top US Users from the Search Engine Companies

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Top Software Companies (Forbes) &

US Facebook Users

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Relevant Resources

• Charlene Li of Forrester’s“Big Brands & Facebook”URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037

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About Daniel & Emergence Media

Daniel [email protected]

• Blogging since 2004• Head of Search

Marketing at e-Storm International, San Francisco, California

• Emphasizes an integrated approach to SEO, PPC, Social Media marketing

• Over 10 years in the online marketing industry

Emergence-Mediahttp://emergence-media.com

• Began in 2006• Focuses on the

interaction between Search Marketing and Word-of-Mouth

• Syndicated by 9Rules and Social Media Today

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