Facebook CPCs Too High? Here’s What You Need to Do
May 07, 2021
If you’ve been running Facebook
Ads for a while, you’re probably
painfully aware that the price of an ad
click has gone up quite a bit over the
past few years. Not long ago, most
clicks cost pennies, but today, some
businesses are paying dollars for
every click.
Even if you’re not paying through the
nose yet for clicks, the increased
competition and CPCs on Facebook
has doubtless affected your business.
Welcome message from author
With Facebook CPCs on the rise, it’s more important than ever to optimize
every aspect of your campaigns, from demographic targeting to landing pages
to lookalike audiences. Fortunately, if you dive into the details of your
campaigns and really think things through, you can almost always find ways to
cut down on your ad spend without negatively impacting your business.
By the way, if you’d like any help dealing with your Facebook CPCs or
improving your campaigns, let me know here or in the comments. I’d love to
help!
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