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Jul 12, 2015
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Bes
t P
ract
ice
Gu
ide
1
Bes
t P
ract
ice
Gu
ide
M
arke
tin
g o
n F
aceb
oo
k
2
Intr
od
uct
ion
Th
e F
aceb
oo
k e
cosy
stem
Fiv
e g
uid
ing
pri
nci
ple
s
· B
uil
d a
str
ateg
y t
hat
is
soci
al b
y d
esig
n·
Cre
ate
an a
uth
enti
c b
ran
d v
oic
e ·
Mak
e it
in
tera
ctiv
e·
Nu
rtu
re y
ou
r re
lati
on
ship
s·
Kee
p l
earn
ing
Fac
ebo
ok
by
ob
ject
ive
· Fo
ster
pro
du
ct d
evel
op
men
t an
d i
nn
ov
atio
n·
Gen
erat
e aw
aren
ess
· D
riv
e p
refe
ren
ce a
nd
dif
fere
nti
atio
n
· In
crea
se t
raffi
c an
d s
ales
· B
uil
d l
oy
alty
an
d d
eep
en r
elat
ion
ship
s ·
Am
pli
fy r
eco
mm
end
atio
n a
nd
wo
rd o
f m
ou
th·
Gai
n i
nsi
gh
ts
Hel
pfu
l R
eso
urc
es
Bes
t P
ract
ice
Gu
ide
3
At
Fac
ebo
ok
, ev
ery
thin
g w
e d
o i
s ab
ou
t m
akin
g t
he
wo
rld
mo
re o
pen
an
d c
on
nec
ted
. Th
is h
as a
pro
fou
nd
im
pac
t o
n t
he
way
peo
ple
co
mm
un
icat
e an
d i
nte
ract
. We
are
con
tin
ual
ly
dev
elo
pin
g a
uth
enti
c w
ays
for
peo
ple
to
co
nn
ect
wit
h o
ne
ano
ther
as
wel
l as
wit
h t
he
bu
sin
esse
s, b
ran
ds
and
in
stit
uti
on
s
they
car
e ab
ou
t, b
oth
on
Fac
ebo
ok
an
d a
cro
ss t
he
web
.
Fac
ebo
ok
all
ow
s m
ark
eter
s to
sta
y c
on
nec
ted
wit
h p
eop
le
thro
ug
ho
ut
thei
r d
ay w
het
her
th
ey a
re o
n t
hei
r co
mp
ute
rs o
r
mo
bil
e d
evic
es, a
t h
om
e o
r at
wo
rk, w
atch
ing
TV
or
sho
pp
ing
wit
h f
rien
ds.
Th
is a
llo
ws
bu
sin
esse
s to
cre
ate
rich
so
cial
exp
erie
nce
s, b
uil
d l
asti
ng
rel
atio
nsh
ips
and
am
pli
fy t
he
mo
st
po
wer
ful
typ
e o
f m
ark
etin
g –
wo
rd o
f m
ou
th.
Co
nn
ecti
ng
wit
h p
eop
le i
s ju
st t
he
beg
inn
ing
. In
th
e p
ages
that
fo
llo
w, y
ou
wil
l fi
nd
bes
t p
ract
ices
fo
r re
ach
ing
yo
ur
bu
sin
esse
s o
bje
ctiv
es o
n F
aceb
oo
k.
Intr
od
uct
ion
Bes
t P
ract
ice
Gu
ide
4
The
Face
bo
ok
eco
syst
emB
uil
d
Th
e fi
rst
step
is b
uil
din
g y
ou
r p
rese
nce
wit
h a
F
aceb
oo
k
Pag
e. P
ages
all
ow
yo
u t
o c
reat
e an
iden
tity
fo
r y
ou
r b
usi
nes
s in
the
soci
al g
rap
h -
the
map
of
the
con
nec
tio
ns
amo
ng
peo
ple
an
d t
he
thin
gs t
hey
car
e ab
ou
t. I
f y
ou
hav
e p
hy
sica
l sto
re lo
cati
on
s, li
nk
yo
ur
Pag
e
wit
h a
P
lace
.
You
ca
n
use
Soci
al
Plu
gin
s,
the
G
rap
h A
PI a
nd
A
pp
s on
Fac
eboo
k
to c
reat
e so
cial
exp
erie
nce
s in
vo
lvin
g
you
r p
rod
uct
s an
d
onli
ne
pro
per
ties
that
are
en
gagi
ng
and
per
son
aliz
ed.
En
ga
ge
Cre
atin
g th
ese
Fac
ebo
ok
to
uch
po
ints
allo
ws
yo
u t
o s
tart
bu
ild
ing
yo
ur
fan
bas
e
and
en
gagi
ng
wit
h y
ou
r cu
sto
mer
s.
Fac
ebo
ok
Lik
e A
ds
are
the
qu
ick
est
way
to
acq
uir
e fa
ns.
P
ub
lish
ing
and
en
gagi
ng
in c
on
ver
sati
on
s
wit
h y
ou
r fa
ns
wil
l all
ow
yo
u t
o d
eep
en r
elat
ion
ship
s an
d g
ain
valu
able
insi
ghts
.
Am
pli
fy
Eve
ry t
ime
som
eon
e in
tera
cts
wit
h y
our
bu
sin
ess,
th
at a
ctio
n
gets
pu
bli
shed
into
th
e N
ews
Feed
, cre
atin
g w
ord
of
mou
th.
Thes
e or
gan
ic s
tori
es a
re e
xtre
mel
y ef
fect
ive
at g
etti
ng
oth
ers
to e
nga
ge a
nd
tak
e ac
tion
, an
d c
an b
e
shar
ed w
ith
a m
uch
larg
er n
um
ber
of
pot
enti
al
and
cu
rren
t cu
stom
ers
by
usi
ng
Fac
eboo
k A
ds
and
S
pon
sore
d
Stor
ies.
Fac
eboo
k A
ds
incl
ud
e th
e n
ames
of f
rien
ds
wh
o h
ave
alre
ady
con
nec
ted
to
you
r b
usi
nes
s. S
pon
sore
d S
tori
es e
nab
le
you
to
incr
ease
th
e d
istr
ibu
tion
of
New
s
Feed
sto
ries
ab
out
you
r b
usi
nes
s.
Toge
ther
, th
ese
too
ls
giv
e yo
u
the
effe
ctiv
enes
s o
f ea
rned
m
edia
, at
th
e
scal
e an
d p
red
icta
bil
ity
of
pai
d m
edia
. E
ver
y
cam
pai
gn y
ou
ru
n h
as a
las
tin
g im
pac
t v
ia t
he
rela
tion
ship
s yo
u b
uil
d a
lon
g th
e w
ay. T
his
is t
he
new
wor
d o
f m
outh
an
d r
esea
rch
has
sh
ow
n it
’s t
wic
e as
eff
ecti
ve
at d
riv
ing
resu
lts.
INSIG
HTS
INSIGHTS
BU
ILD
AMPLIFY
ENGAGE
1
2
3
1 2
3
Bes
t P
ract
ice
Gu
ide
5
Five
gu
idin
g p
rin
cip
les
• S
oci
al s
ho
uld
be
bak
ed in
to e
very
thin
g yo
u d
o,
no
t ad
ded
at
the
end
of a
cam
pai
gn o
r d
on
e o
n
the
sid
e
• F
aceb
oo
k sh
ou
ld b
e in
tegr
ated
wit
h y
ou
r b
road
er m
arke
tin
g ef
fort
s an
d p
art
of h
ow
yo
u
reac
h y
ou
r b
usi
nes
s o
bje
ctiv
es
Bu
ild
a s
tra
teg
y t
hat
is
so
cia
l b
y d
esig
n
1
• P
eop
le o
n F
aceb
oo
k ar
e cl
ear
and
op
en a
bo
ut
wh
o t
hey
are
- b
e th
e sa
me
by
pro
vid
ing
stra
igh
tfor
war
d in
form
atio
n a
bou
t you
r bu
sin
ess
• Fa
ceb
oo
k is
an
idea
l pla
ce t
o b
rin
g yo
ur
bra
nd
p
erso
nal
ity
to li
fe t
hro
ugh
an
au
then
tic
and
co
nsi
sten
t vo
ice
Cre
ate
an
au
then
tic
bra
nd
vo
ice
2
• Pe
op
le s
pen
d t
ime
on
Fac
ebo
ok
com
mu
nic
atin
g an
d s
har
ing
wit
h o
ther
s, s
o a
lway
s en
gage
in
two
-way
co
nve
rsat
ion
s
• Th
ink
abo
ut
the
asp
ects
of y
ou
r b
ran
d t
hat
are
in
her
entl
y so
cial
an
d c
reat
e co
nte
nt
that
peo
ple
will
be
exci
ted
to
pas
s al
ong
Ma
ke
it i
nte
ract
ive
3
• Ju
st li
ke in
th
e re
al w
orl
d, b
uild
ing
rela
tio
nsh
ips
wit
h p
eop
le o
n F
aceb
oo
k ta
kes
tim
e an
d
req
uir
es a
lon
g-te
rm in
vest
men
t
• K
eep
co
nte
nt
fres
h a
nd
eas
y to
co
nsu
me,
use
ad
s to
sta
y in
to
uch
, an
d r
ewar
d p
eop
le fo
r th
eir
loya
lty
thro
ugh
Dea
ls a
nd
pro
mo
tio
ns
Nu
rtu
re y
ou
r re
lati
on
ship
s
4
Kee
p l
earn
ing
• Fa
ceb
oo
k al
low
s yo
u t
o g
et fe
edb
ack
fro
m
peo
ple
in r
eal t
ime,
giv
ing
you
th
e ab
ility
to
it
erat
e o
n t
he
fly
• U
se r
epo
rtin
g to
ols
to
lear
n a
bo
ut
you
r fa
ns
an
d t
he
con
ten
t an
d p
rod
uct
s th
ey fi
nd
mo
st
inte
rest
ing
5
Bes
t P
ract
ice
Gu
ide
6
Face
bo
ok
by
Ob
ject
ive
Fost
er p
rod
uct
dev
elo
pm
ent
and
in
no
vat
ion
Gen
erat
e aw
aren
ess
Dri
ve
pre
fere
nce
an
d d
iffe
ren
tiat
ion
Incr
ease
tra
ffic
and
sal
es
Bu
ild
lo
yal
ty a
nd
dee
pen
rel
atio
nsh
ips
Am
pli
fy r
eco
mm
end
atio
n a
nd
wo
rd o
f m
ou
th
Gai
n i
nsi
gh
ts
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
7
By
com
bin
ing
On
Star
’s v
irtu
al
advi
sor
in-c
ar t
elem
atic
s se
rvic
e w
ith
Fac
ebo
ok’
s G
rap
h’s
AP
I at
the
end
of
2010
, G
ener
al M
oto
rs w
as t
he
firs
t ca
r m
anu
fact
ure
r to
off
er
dri
vers
th
e o
pp
ort
un
ity
to
po
st a
nd
list
en t
o a
ud
io s
tatu
s u
pd
ates
fro
m t
he
car
thro
ugh
a
sim
ple
pu
sh o
f a
bu
tto
n.
Ch
evro
let
pro
mo
ted
th
e in
no
vati
ve s
ervi
ce in
its
“Bes
t Fi
rst
Dat
e” 2
011
Sup
er B
ow
l te
levi
sio
n c
om
mer
cial
. On
Star
is
ro
llin
g o
ut
the
pro
du
ct b
y in
viti
ng
cust
om
ers
to s
ign
up
fo
r th
e p
ub
lic
bet
a te
st o
f th
e se
rvic
e o
n it
s Fa
ceb
oo
k Pa
ge.
RB
S In
sura
nce
en
liste
d it
s Fa
ceb
oo
k co
mm
un
ity
to
det
erm
ine
the
feat
ure
s th
at
sho
uld
be
incl
ud
ed in
a n
ew
iPh
on
e ap
p fo
r it
s D
irec
t Li
ne
insu
ran
ce p
rod
uct
. It
dro
ve
peo
ple
to
a c
ust
om
ap
plic
atio
n
on
its
Face
bo
ok
Page
, wh
ere
it
cou
ld p
rese
nt
new
co
nce
pts
to
ex
isti
ng
and
new
cu
sto
mer
s.
The
resu
lt w
as o
ver
600
un
iqu
e co
mm
ents
on
ap
p fe
atu
res
an
d p
rod
uct
nam
es.
! Ru
n a
cre
ativ
e
cam
pai
gn
to
so
lici
t
inp
ut
for
yo
ur
new
pro
du
ct
a. R
un
a c
on
test
or
even
t to
ga
ther
inp
ut
on
Fac
ebo
ok
by
bu
ildin
g an
ap
plic
atio
n
to g
ath
er s
ub
mis
sio
ns
b. H
ave
the
com
mu
nit
y vo
te
and
pro
vid
e in
cen
tive
s fo
r p
arti
cip
atio
n
" Dri
ve
awar
enes
s o
f an
d
par
tici
pat
ion
in
th
e
cam
pai
gn
by
pro
mo
tin
g
it a
cro
ss y
ou
r m
ark
etin
g
chan
nel
s
a. R
un
a F
aceb
oo
k Ad
s ca
mp
aign
th
at in
clu
des
Sp
on
sore
d S
tori
es fo
r
App
Use
d
b. P
rom
ote
th
e ca
mp
aign
in
yo
ur
oth
er m
arke
tin
g ch
ann
els
such
as
TV, e
mai
l, p
rin
t o
r o
n y
ou
r w
ebsi
te
# Iden
tify
an
d r
efin
e y
ou
r
targ
et a
ud
ien
ce w
ith
Cam
pai
gn
Rep
ort
ing
and
Pag
e In
sig
hts
a. O
pti
miz
e yo
ur
Face
bo
ok
cam
pai
gns
by
test
ing
wh
ich
au
die
nce
s ar
e m
ore
re
spo
nsi
ve t
o d
iffe
ren
t cr
eati
ve
b. U
se t
his
info
rmat
ion
to
d
irec
t fu
ture
mar
keti
ng
effo
rts
$ Bu
ild
a s
oci
al p
rod
uct
exp
erie
nce
by
usi
ng
the
Gra
ph
AP
I an
d
Soci
al P
lug
ins
a. E
nab
le p
eop
le t
o li
ke
ind
ivid
ual
pro
du
cts
and
co
nte
nt
acro
ss t
he
web
w
ith
th
e G
rap
h A
PI
b. U
se S
oci
al P
lugi
ns
like
the
Acti
vity
Fee
d,
Rec
om
men
dat
ion
s,
Co
mm
ents
an
d L
ive
Stre
am
to m
ake
exp
erie
nce
s o
ff o
f Fa
ceb
oo
k so
cial
% Be
pre
sen
t an
d a
ctiv
e
on
yo
ur
Fac
ebo
ok
Pag
e
thro
ug
ho
ut
the
pro
du
ct
dev
elo
pm
ent
cycl
e
a. U
se p
ub
lish
ing
and
Fa
ceb
oo
k Q
ues
tio
ns
to
get
feed
bac
k, it
erat
e an
d
gen
erat
e fu
ture
pro
du
ct
and
mar
keti
ng
idea
s
Fost
er p
rod
uct
dev
elo
pm
ent
and
inn
ova
tio
nF
aceb
oo
k a
llo
ws
yo
u t
o l
earn
ab
ou
t y
ou
r ta
rget
au
die
nce
an
d t
o u
nd
erst
and
th
eir
inte
rest
s an
d
frie
nd
s. F
or
this
rea
son
, Fa
ceb
oo
k c
an b
e u
sed
to
gen
erat
e n
ew p
rod
uct
id
eas
and
in
no
vat
ion
s. O
ur
pla
tfo
rm t
oo
ls a
llo
w y
ou
to
bu
ild
en
tire
ly n
ew s
oci
al p
rod
uct
ex
per
ien
ces
lik
e an
on
lin
e st
ore
th
at
dis
pla
ys
on
ly y
ou
r fr
ien
ds’
fav
ori
te p
rod
uct
s, o
r a
car
in w
hic
h y
ou
can
acc
ess
yo
ur
New
s F
eed
. Yo
u
can
als
o e
nli
st y
ou
r F
aceb
oo
k c
om
mu
nit
y t
o h
elp
cro
wd
-so
urc
e y
ou
r n
ext
pro
du
ct i
dea
.
% st
eps
to fo
ster
pro
du
ct d
evel
op
men
t an
d in
no
vati
on
Intr
od
uct
ory
to
ols
Ad
van
ced
to
ols
Spo
nso
red
Sto
ries
Qu
esti
on
sA
pp
s o
n F
aceb
oo
kFa
ceb
oo
k A
ds
Soci
al P
lugi
ns
Even
tsPa
ges
Gra
ph
AP
I
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
8
Gen
erat
e aw
aren
ess
On
ce y
ou
hav
e cr
eate
d a
Fac
ebo
ok
Pag
e th
at a
llo
ws
yo
ur
un
iqu
e b
ran
d t
o s
hin
e, i
t is
tim
e to
gen
erat
e
awa
ren
ess
of
yo
ur
Pa
ge,
la
test
pro
du
ct, o
r cu
rren
t m
ark
etin
g e
ffo
rt. T
o d
o t
his
, yo
u c
an l
ever
age
Fac
ebo
ok
’s t
rem
end
ou
s re
ach
an
d t
arg
etin
g c
apab
ilit
ies
wit
h F
aceb
oo
k A
ds
and
Sp
on
sore
d S
tori
es.
Th
ese
pro
du
cts
off
er t
he
ben
efits
of
earn
ed a
t th
e sc
ale
and
pre
dic
tab
ilit
y o
f p
aid
. Th
at’s
bec
ause
th
ey
are
sho
wn
wit
h s
tori
es a
bo
ut
frie
nd
s w
ho
hav
e al
read
y e
ng
aged
wit
h y
ou
r b
usi
nes
s o
n F
aceb
oo
k. T
his
is t
he
new
wo
rd o
f m
ou
th a
nd
it’
s tw
ice
as
effe
ctiv
e at
dri
vin
g a
war
enes
s.
To b
uild
bra
nd
aw
aren
ess
of
its
rela
tive
ly n
ew G
reen
Wo
rks
clea
nin
g p
rod
uct
s lin
e, C
loro
x ra
n a
Fac
ebo
ok
Ads
cam
pai
gn
to g
row
its
fan
bas
e an
d d
rive
tr
affi
c to
its
web
site
. Th
e ad
s o
ffer
ed c
ou
po
ns
and
allo
wed
p
eop
le t
o v
ote
on
“G
reen
H
ero
es”
in t
hei
r co
mm
un
ity.
Th
e ef
fort
res
ult
ed in
ab
ou
t 30
,000
fan
s o
n t
he
Gre
en W
ork
s Pa
ge a
nd
a 1
2 p
erce
nt
incr
ease
in
aw
aren
ess
of t
he
Gre
en
Wo
rks
bra
nd
, acc
ord
ing
to a
N
iels
en s
tud
y.
! Cre
ate
a F
aceb
oo
k
Ad
s ca
mp
aig
n t
hat
enco
ura
ges
peo
ple
to
tak
e an
act
ion
th
at w
ill
be
seen
by
th
eir
frie
nd
s
a. K
eep
ad
des
tin
atio
ns
o
n F
aceb
oo
k
b. E
nco
ura
ge li
kin
g to
bu
ild
con
nec
tio
ns
and
mak
e fu
ture
cam
pai
gns
mo
re
effe
ctiv
e
c. K
eep
tex
t si
mp
le, h
igh
ligh
t sp
ecia
l off
ers,
tel
l use
rs
wh
at t
o e
xpec
t, h
ave
a st
ron
g ca
ll to
act
ion
" Inte
gra
te S
oci
al P
lug
ins
and
th
e G
rap
h A
PI,
su
ch
as t
he
Lik
e B
utt
on
,
into
yo
ur
web
site
an
d
mo
bil
e ex
per
ien
ces
a. T
his
allo
ws
the
acti
on
s p
eop
le t
ake
off
of F
aceb
oo
k to
sh
ow
up
in t
he
New
s Fe
ed
and
be
amp
lified
th
rou
gh
Spo
nso
red
Sto
ries
# Po
st i
nte
rest
ing
co
nte
nt
wit
h c
lear
cal
ls t
o
acti
on
th
at e
nco
ura
ge
inte
ract
ion
an
d s
har
ing
a. A
pp
licat
ion
s o
n F
aceb
oo
k ca
n b
e u
sed
to
bu
ild v
iral
aw
aren
ess
cam
pai
gns
b. P
rom
ote
lau
nch
es o
r p
rom
oti
on
s w
ith
Dea
ls o
r Ev
ents
on
Fac
ebo
ok
$ Ru
n S
po
nso
red
Sto
ries
to p
rom
ote
peo
ple
’s
acti
on
s fr
om
th
e
New
s Fe
ed t
o t
he
rig
ht
colu
mn
of
thei
r fr
ien
ds’
scre
en
a. S
po
nso
red
Sto
ries
for
App
U
sed
allo
w y
ou
to
am
plif
y ev
ery
tim
e so
meo
ne
inte
ract
s w
ith
yo
ur
app
b. S
po
nso
red
Sto
ries
for
Page
Po
sts
can
be
use
d
to e
nsu
re y
ou
r fa
ns
see
yo
ur
po
sts
% Use
Fac
ebo
ok
’s u
niq
ue
reac
h a
nd
tar
get
ing
cap
abil
itie
s to
op
tim
ize
and
ite
rate
on
yo
ur
cam
pai
gn
s
a. T
ry d
iffe
ren
t ta
rget
ing
tech
niq
ues
: Lik
es a
nd
In
tere
sts,
Fri
end
s o
f C
on
nec
tio
ns
and
sta
nd
ard
d
emo
grap
hic
b. T
o m
axim
ize
mes
sage
rec
all,
test
dif
fere
nt
crea
tive
for
each
tar
get
gro
up
% st
eps
to g
ener
ate
awar
enes
s
In t
he
Spri
ng
of 2
010,
Mar
s C
ho
cola
te N
ort
h A
mer
ica
lau
nch
ed M
&M
’S P
retz
el.
Mar
s u
sed
Fac
ebo
ok
to s
eed
aw
aren
ess
and
dem
and
fo
r th
e n
ew p
rod
uct
by
dev
elo
pin
g a
cust
om
Fac
ebo
ok
app
licat
ion
cal
led
th
e M
&M
’s
Pret
zel V
end
ing
Mac
hin
e. T
he
app
licat
ion
en
able
d 4
0,00
0 o
f th
e b
ran
ds
fan
s to
get
a fr
ee
sam
ple
del
iver
ed t
o t
hem
an
d a
llow
ed t
hem
to
invi
te
two
frie
nd
s to
als
o r
ecei
ve a
fr
ee s
amp
le. A
s a
resu
lt, M
ars
dis
trib
ute
d 1
20,0
00 s
amp
les
to
its
cust
om
ers
wit
hin
48
ho
urs
.
Intr
od
uct
ory
to
ols
Ad
van
ced
to
ols
Spo
nso
red
Sto
ries
Face
bo
ok
Ad
sP
lace
sD
eals
Even
tsPa
ges
Soci
al P
lugi
ns
Gra
ph
AP
IA
pp
s o
n F
aceb
oo
k
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
9
Wh
en a
did
as O
rigi
nal
s la
un
ched
its
glo
bal
, cro
ss-
med
ia c
amp
aign
in e
arly
20
10, t
he
lead
ing
app
arel
an
d fo
otw
ear
bra
nd
dec
ided
to
use
its
Face
bo
ok
Page
as
a h
om
e b
ase
fro
m w
hic
h it
co
uld
dis
pla
y an
d d
istr
ibu
te
all o
f its
exc
itin
g n
ew a
ud
io-
visu
al c
on
ten
t an
d p
rod
uct
in
form
atio
n. B
y cr
eati
ng
hig
hly
re
leva
nt
con
ten
t, t
he
com
pan
y b
uilt
a c
om
mu
nit
y o
f ad
voca
tes
wh
o s
up
po
rted
th
e b
ran
d a
nd
h
as s
een
a s
tead
y in
crea
se in
O
rigi
nal
s st
ore
tra
ffic.
Fac
ebo
ok
is
a g
reat
pla
ce t
o b
uil
d p
refe
ren
ce a
nd
dif
fere
nti
atio
n f
or
yo
ur
bra
nd
ov
er c
om
pet
ito
rs.
On
Fac
ebo
ok
, peo
ple
dis
cov
er y
ou
r b
ran
d t
hro
ug
h t
rust
ed r
efer
rals
fro
m t
hei
r fr
ien
ds.
Th
en d
riv
e
pre
fere
nce
by
in
tera
ctin
g w
ith
an
d r
ewar
din
g y
ou
r fa
ns.
Th
ink
of
yo
ur
Fac
ebo
ok
Pag
e as
a k
ey t
ou
ch
po
int
that
yo
u c
an
lev
era
ge
to b
rin
g y
ou
r b
ran
d t
o l
ife
for
yo
ur
cust
om
ers
in r
eal
tim
e.
! Un
der
stan
d w
hat
peo
ple
cu
rren
tly
th
ink
of
yo
ur
bu
sin
ess
and
wh
y t
hey
th
ink
it
is
un
iqu
e an
d r
elev
ant
a. L
iste
n t
o w
hat
peo
ple
are
sa
yin
g ab
ou
t yo
ur
bu
sin
ess
on
yo
ur
Page
an
d u
se
Qu
esti
on
s to
su
rvey
th
em
b. U
se P
age
Insi
ghts
to
u
nd
erst
and
wh
at t
hey
are
in
tere
sted
in
" Defi
ne
the
gap
bet
wee
n
yo
ur
curr
ent
per
cep
tio
n
and
yo
ur
bra
nd
’s
des
ired
per
cep
tio
n o
r
po
int
of
dif
fere
nti
atio
n
# Lau
nch
an
in
teg
rate
d
bra
nd
-bu
ild
ing
cam
pai
gn
to
dri
ve
pre
fere
nce
an
d
dif
fere
nti
atio
n
a. C
reat
e a
cam
pai
gn t
hat
su
pp
ort
s yo
ur
des
ired
p
erce
pti
on
acr
oss
yo
ur
typ
ical
ch
ann
els
(TV,
pri
nt,
ra
dio
, Fac
ebo
ok,
etc
.)
b. C
reat
e Fa
ceb
oo
k Ad
s an
d
Spo
nso
red
Sto
ries
wit
h
Frie
nd
s o
f Co
nn
ecti
on
s ta
rget
ing
to s
ho
w p
eop
le
ho
w t
hei
r fr
ien
ds
hav
e al
read
y in
tera
cted
wit
h
you
r b
ran
d
$ Thin
k a
bo
ut
ho
w t
o
inte
gra
te F
aceb
oo
k i
nto
yo
ur
pro
du
cts,
web
site
or
mo
bil
e ap
ps
to m
ake
them
mo
re p
erso
nal
and
un
iqu
e
a. U
se t
he
Gra
ph
API
to
en
able
p
eop
le t
o s
ho
p b
ased
on
w
hat
th
eir
frie
nd
s lik
e
b. U
se S
oci
al P
lugi
ns
to c
reat
e a
soci
al e
xper
ien
ce fo
r p
eop
le e
nga
gin
g w
ith
yo
ur
bra
nd
c. U
se A
pp
s o
n F
aceb
oo
k to
b
rin
g yo
ur
bra
nd
to
life
on
yo
ur
Page
% Ch
eck
in
wit
h
yo
ur
cust
om
ers
to
un
der
stan
d w
hat
is r
eso
nat
ing
an
d
wh
eth
er y
ou
hav
e
bee
n s
ucc
essf
ul
a. M
on
ito
r yo
ur
Wal
l an
d
use
Pag
e In
sigh
ts t
o s
ee
wh
at’s
wo
rkin
g
b. R
un
a N
iels
en B
ran
d E
ffec
ts
stu
dy
(wh
ere
avai
lab
le)
to a
sk q
ues
tio
ns
or
run
p
olls
to
un
der
stan
d h
ow
p
erce
pti
on
s ch
ange
d
po
st-c
amp
aign
c. U
se y
ou
r o
wn
bra
nd
tr
acki
ng
mea
sure
men
t to
ols
Dri
ve p
refe
ren
ce a
nd
dif
fere
nti
atio
n
% st
eps
to d
rive
pre
fere
nce
an
d d
iffe
ren
tiat
ion
In a
n e
ffo
rt t
o r
ein
vigo
rate
its
bra
nd
am
on
g th
e 18
- to
34-
year
-o
ld a
ud
ien
ce, S
han
e C
om
pan
y la
un
ched
a F
aceb
oo
k ca
mp
aign
to
re-
enga
ge w
ith
th
em a
nd
b
eco
me
mo
re r
elev
ant.
It
use
d P
rem
ium
Po
ll Ad
s to
in
vite
peo
ple
to
no
min
ate
thei
r fa
vori
te d
iam
on
d s
hap
es
and
vo
te fo
r th
eir
favo
rite
m
arri
age
pro
po
sal s
cen
ario
. Sh
ane
also
invi
ted
fan
s to
tel
l th
eir
ow
n s
tori
es o
n it
s Pa
ge.
This
sti
mu
late
d d
iscu
ssio
n
and
inte
ract
ion
bet
wee
n t
he
aud
ien
ce a
nd
th
e b
ran
d in
a fu
n
way
th
at r
ein
forc
ed t
he
bra
nd
as
“yo
ur
frie
nd
in t
he
dia
mo
nd
b
usi
nes
s.”
Ove
r 20
,000
peo
ple
re
spo
nd
ed t
o t
he
po
llin
g Ad
s,
rein
vigo
rati
ng
the
bra
nd
.
Intr
od
uct
ory
to
ols
Ad
van
ced
to
ols
Gra
ph
AP
IFa
ceb
oo
k A
ds
Soci
al P
lugi
ns
Ap
ps
on
Fac
ebo
ok
Page
sQ
ues
tio
ns
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
10
! Dec
ide
on
a s
ales
go
al
and
th
e p
rom
oti
on
al
acti
vit
ies
that
wil
l h
elp
yo
u g
et t
her
e
" Ru
n a
cre
ativ
e
cam
pai
gn
to
sh
are
that
pro
mo
tio
n t
hro
ug
h
Fac
ebo
ok
Ad
s an
d P
age
pu
bli
shin
g
a. C
on
sid
er u
sin
g an
ap
plic
atio
n o
r ex
clu
sive
tab
to
cre
ate
a p
rom
oti
on
th
at
req
uir
es p
eop
le t
o li
ke y
ou
r Pa
ge o
r sh
are
the
con
ten
t
b. U
se S
po
nso
red
Sto
ries
to
en
sure
th
e fr
ien
ds
of
som
eon
e w
ho
inte
ract
s
wit
h y
ou
r ca
mp
aign
, see
th
at a
ctio
n
# Cre
ate
a so
cial
exp
erie
nce
at
the
po
int
of
pu
rch
ase
a. U
se t
he
Gra
ph
API
to
allo
w
peo
ple
to
like
sp
ecifi
c p
rod
uct
s
b. I
nte
grat
e p
ost
pu
rch
ase
shar
ing
so t
hat
on
ce a
use
r h
as c
hec
ked
ou
t, t
hey
hav
e th
e o
pti
on
to
pu
blis
h t
o
thei
r W
all
c. C
reat
e D
eals
to
dri
ve p
eop
le
in s
tore
an
d h
ave
them
ch
eck
in s
o t
he
acti
on
get
s p
ub
lish
ed b
ack
to t
hei
r fr
ien
ds
$ Dri
ve
peo
ple
to
po
int
of
pu
rch
ase
on
lin
e
a. U
se F
aceb
oo
k Ad
s w
ith
o
ffer
s th
at t
ake
peo
ple
to
th
e p
oin
t o
f pu
rch
ase
– b
e tr
ansp
aren
t th
at c
licki
ng
the
ad w
ill t
ake
you
off
Fa
ceb
oo
k
b. E
very
tim
e so
meo
ne
likes
a p
rod
uct
on
yo
ur
web
site
, bo
ost
th
e st
ory
w
ith
Sp
on
sore
d S
tori
es fo
r D
om
ain
s
% Dri
ve
peo
ple
to
po
int
of
pu
rch
ase
off
-lin
e
a. M
ake
sure
yo
ur
Page
is
co
nn
ecte
d t
o a
ge
ogr
aph
ic P
lace
b. U
se D
eals
an
d P
rem
ium
Ev
ent
Ads
to d
rive
peo
ple
in
sto
re
c. R
un
Sp
on
sore
d S
tori
es fo
r Pl
ace
Ch
eck-
ins
to a
mp
lify
wo
rd o
f mo
uth
In t
he
sum
mer
of 2
010,
Lev
i St
rau
ss &
Co
. beg
an a
cro
ss-
med
ia c
amp
aign
to
lau
nch
its
Fall
2010
Wo
rkw
ear
Co
llect
ion
. As
par
t o
f th
e ca
mp
aign
, a 4
0 p
erce
nt-
off
off
er o
n F
aceb
oo
k fo
r o
ne
Wo
rk W
ear
item
dro
ve
a tw
o-f
old
incr
ease
in t
raffi
c to
le
vi’s
.co
m w
ith
in 1
5 m
inu
tes
of
bei
ng
po
sted
on
th
e Fa
ceb
oo
k Pa
ge. F
or
an in
-sto
re d
isco
un
t o
ffer
, Lev
i’s c
lock
ed a
bo
ut
400
inte
ract
ion
s w
ith
an
Eve
nt
Ad,
bu
t it
go
t 1,
600
peo
ple
sh
ow
ing
up
in it
s st
ore
s w
ith
RSV
Ps,
sho
win
g th
ere
was
a fo
ur-
tim
es
vira
l mu
ltip
lier
of w
hat
th
e b
ran
d w
as a
ble
to
do
wit
h it
s ad
sp
end
.
Ala
mo
Dra
fth
ou
se C
inem
a cr
eate
d a
Dea
l th
at in
cen
tivi
zed
it
s cu
sto
mer
s to
ch
eck
in o
n
thei
r m
ob
ile d
evic
e, w
hile
at
the
cin
ema,
to
rec
eive
a fr
ee
pin
t gl
ass
and
th
e ch
ance
to
se
e a
free
mo
vie
scre
enin
g.
Ever
y ti
me
som
eon
e ch
ecke
d
in, t
hat
sto
ry g
ot
pu
blis
hed
to
al
l of h
is o
r h
er fr
ien
ds,
cre
atin
g a
po
wer
ful w
ord
-of-
mo
uth
ef
fect
. Th
e o
ffer
su
cces
sfu
lly
dro
ve p
eop
le in
to t
he
cin
ema,
w
ith
ove
r 5,
100
peo
ple
ch
ecki
ng
in. T
hro
ugh
th
is
Dea
l, th
e co
mp
any
dis
trib
ute
d
nea
rly
10,0
00 p
int
glas
ses
and
sa
w a
mu
ch h
igh
er le
vel o
f en
gage
men
t o
n it
s Pa
ge.
Fac
ebo
ok
tu
rns
pu
rch
asi
ng
in
to a
so
cia
l d
ecis
ion
by
en
abli
ng
peo
ple
to
sh
ow
wh
at t
hey
lik
e an
d h
ave
pu
rch
ase
d, b
oth
on
lin
e an
d i
n t
he
ph
ysi
cal
wo
rld
. On
Fac
ebo
ok
, yo
u c
an c
reat
e v
iral
pro
mo
tio
nal
even
ts, p
ub
lici
ze o
ffer
s o
r ru
n D
eals
. Ev
ery
tim
e so
meo
ne
RS
VP
s, c
lick
s, o
r ch
eck
s-in
, th
at a
ctio
n
get
s sh
ared
wit
h a
ll o
f th
eir
frie
nd
s. T
his
co
mb
inat
ion
of
wo
rd o
f m
ou
th a
nd
yo
ur
abil
ity
to
dee
pen
eng
ag
emen
t w
ith
yo
ur
cust
om
ers
at t
he
po
int
of
pu
rch
ase
(eit
her
on
yo
ur
web
site
or
in s
tore
) is
incr
edib
ly p
ow
erfu
l a
t d
riv
ing
tra
ffic
an
d s
ales
.
Incr
ease
tra
ffic
and
sal
es
% st
eps
to in
crea
se t
raffi
c an
d s
ales
Intr
od
uct
ory
to
ols
Ad
van
ced
to
ols
Spo
nso
red
Sto
ries
Pre
miu
m
Sam
plin
g A
ds
Face
bo
ok
Ad
sP
lace
sEv
ents
Page
sA
pp
s o
n F
aceb
oo
kG
rap
h A
PI
Dea
ls
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
11
Sin
ce r
esea
rch
sh
ow
ed t
hat
m
any
of i
ts c
ust
om
ers
wer
e al
read
y o
n F
aceb
oo
k, S
ub
-Zer
o
and
Wo
lf A
pp
lian
ce, d
ecid
ed
to e
stab
lish
a b
ran
d p
rese
nce
w
ith
a F
aceb
oo
k Pa
ge. T
her
e,
peo
ple
can
rea
d c
on
ten
t o
n
kitc
hen
des
ign
s, r
ecip
es a
nd
re
late
d t
op
ics.
Th
e co
mp
any
has
cre
ated
an
eco
syst
em
of c
ust
om
ers
and
pro
spec
ts,
kitc
hen
des
ign
ers
and
Su
b-Z
ero
an
d W
olf
dea
lers
wh
o a
re a
ll p
arti
cip
atin
g in
dis
cuss
ion
s an
d
shar
ing
con
ten
t o
n it
s Pa
ge.
Bu
ild
loya
lty
and
dee
pen
rel
atio
nsh
ips
Fac
ebo
ok
is
fun
da
men
tall
y a
bo
ut
rela
tio
nsh
ips.
Th
e p
eop
le w
ho
lik
e y
ou
r P
age
are
say
ing
th
at t
hey
wan
t a
rel
atio
nsh
ip w
ith
yo
u. T
his
co
nn
ecti
on
all
ow
s y
ou
to
bu
ild
an
d d
eep
en r
elat
ion
ship
s w
ith
yo
ur
mo
st l
oy
al
cust
om
ers
an
d a
llo
ws
them
to
sp
read
th
e w
ord
ab
ou
t y
ou
r b
ran
d t
o t
hei
r fr
ien
ds.
Bec
ause
of
the
info
rma
tio
n p
eop
le s
ha
re a
bo
ut
them
selv
es o
n F
aceb
oo
k, y
ou
can
cre
ate
hig
hly
cu
sto
m a
nd
per
son
aliz
ed e
xp
erie
nce
s to
dri
ve
eng
agem
ent
and
lo
yal
ty o
ver
tim
e.
! Rem
ind
peo
ple
th
at y
ou
are
on
Fac
ebo
ok
an
d
ther
e to
co
mm
un
icat
e
wit
h t
hem
a. P
rom
ote
yo
ur
Face
bo
ok
Page
in o
fflin
e m
arke
tin
g co
llate
ral
b. I
nte
grat
e Fa
ceb
oo
k in
to
you
r w
ebsi
te w
ith
Gra
ph
AP
I to
mak
e su
re y
ou
r cu
sto
mer
s ar
e p
art
of y
ou
r Fa
ceb
oo
k co
mm
un
ity
c. U
se F
aceb
oo
k Ad
s
and
Sp
on
sore
d S
tori
es
to s
tay
top
of m
ind
" Dev
elo
p a
n a
uth
enti
c
per
son
alit
y a
nd
vo
ice
a. C
reat
e a
pu
blis
hin
g ca
len
dar
b. P
ost
sto
ries
th
at p
eop
le c
are
abo
ut,
ask
qu
esti
on
s an
d
enco
ura
ge p
arti
cip
atio
n
c. P
ub
lish
in t
he
earl
y
mo
rnin
g o
r la
te e
ven
ing
# Ask
qu
esti
on
s, l
iste
n
and
be
resp
on
siv
e,
tak
e p
art
in a
tw
o-w
ay
con
ver
sati
on
a. U
se F
aceb
oo
k Q
ues
tio
ns
to
dri
ve e
nga
gem
ent
and
lear
n
b. A
pp
oin
t so
meo
ne
on
yo
ur
team
to
mo
nit
or
you
r Pa
ge
dai
ly a
nd
inte
ract
wit
h
peo
ple
in a
n a
uth
enti
c w
ay
$ Use
th
e G
rap
h A
PI
and
Soci
al P
lug
ins
to c
reat
e
mo
re p
erso
nal
ized
and
rel
evan
t o
nli
ne
exp
erie
nce
s to
bu
ild
loy
alty
% Let
yo
ur
fan
s k
no
w
they
are
sp
ecia
l an
d
rew
ard
th
em f
or
thei
r
rela
tio
nsh
ip
a. T
han
k th
em fo
r th
eir
enga
gem
ent
b. R
un
Dea
ls a
nd
sp
ecia
l p
rom
oti
on
s to
yo
ur
Face
bo
ok
com
mu
nit
y
c. P
rovi
de
them
wit
h e
xclu
sive
in
form
atio
n, u
pd
ates
, an
d
even
ts
% st
eps
to b
uil
d lo
yalt
y an
d d
eep
en r
elat
ion
ship
s
Sep
ho
ra u
ses
the
pu
blis
hin
g fe
atu
re o
n it
s Fa
ceb
oo
k Pa
ge e
xten
sive
ly t
o fo
ster
co
nve
rsat
ion
s w
ith
its
clie
nts
. Th
e co
mp
any
has
cre
ated
an
Off
ers
tab
on
its
Page
w
her
e fa
ns
get
info
rmat
ion
o
n s
pec
ial d
eals
. Sep
ho
ra
use
s th
e G
rap
h A
PI o
n it
s si
te
to a
llow
cu
sto
mer
s to
like
an
d r
eco
mm
end
ind
ivid
ual
p
rod
uct
s to
th
eir
frie
nd
s.
Sep
ho
ra h
as c
reat
ed a
hig
hly
en
gage
d c
om
mu
nit
y th
at
dis
cuss
es a
nd
sh
ares
pro
du
cts
on
its
ow
n.
Intr
od
uct
ory
to
ols
Ad
van
ced
to
ols
Spo
nso
red
Sto
ries
Face
bo
ok
Ad
sPa
ges
Qu
esti
on
sSo
cial
Plu
gin
sA
pp
s o
n F
aceb
oo
k
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
12
Sill
y B
and
z w
ante
d t
o a
ttai
n
1 m
illio
n fa
ns
and
to
allo
w it
s cu
sto
mer
s to
inte
ract
wit
h
its
pro
du
cts.
In o
rder
to
do
th
is, i
t u
sed
a c
om
bin
atio
n o
f Fa
ceb
oo
k Ad
s an
d in
tegr
ated
th
e G
rap
h A
PI in
to it
s w
ebsi
te
wit
h p
rod
uct
Lik
e B
utt
on
s.
Ever
y ti
me
som
eon
e cl
icke
d o
n
on
e o
f th
e ad
s o
r lik
ed o
ne
of i
ts
pro
du
cts,
a s
tory
was
pu
blis
hed
b
ack
to a
ll o
f his
or
her
frie
nd
s,
crea
tin
g a
po
wer
ful v
iral
eff
ect.
As
a r
esu
lt, S
illy
Ban
dz
was
ab
le t
o s
urp
ass
its
1 m
illio
n fa
n
goal
an
d le
arn
ed a
lot
abo
ut
the
pro
du
cts
its
con
sum
ers
are
mo
st e
xcit
ed a
bo
ut.
Hea
lth
y C
ho
ice
wan
ted
to
gr
ow
its
Face
bo
ok
com
mu
nit
y an
d g
et m
ore
peo
ple
to
try
its
fro
zen
foo
ds.
It la
un
ched
an
in
no
vati
ve p
rogr
essi
ve c
ou
po
n
cam
pai
gn. T
he
valu
e o
f th
e d
isco
un
t in
crea
sed
wit
h t
he
nu
mb
er o
f peo
ple
wh
o li
ked
H
ealt
hy
Ch
oic
e’s
Face
bo
ok
Page
an
d s
ign
ed u
p fo
r th
e co
up
on
, cr
eati
ng
a vi
ral m
ult
iplie
r ef
fect
. By
ince
nti
vizi
ng
peo
ple
to
sh
are
the
off
er H
ealt
hy
Ch
oic
e w
as a
ble
to
get
alm
ost
60
,000
peo
ple
to
co
nn
ect
to it
s Fa
ceb
oo
k Pa
ge –
a 9
00 p
erce
nt
incr
ease
ove
r it
s o
rigi
nal
fan
b
ase,
an
d w
as a
ble
to
dis
trib
ute
50
,000
co
up
on
s.
! En
cou
rag
e p
eop
le
to l
ike
yo
ur
Pag
e
a. T
his
op
ens
the
com
mu
nic
atio
n
chan
nel
s b
etw
een
yo
u a
nd
yo
ur
cust
om
ers
b. I
t al
so c
reat
es a
n
asso
ciat
ion
bet
wee
n
you
r b
ran
d a
nd
th
at
ind
ivid
ual
" Cre
ate
gre
at c
on
ten
t
that
en
cou
rag
es s
har
ing
and
kee
p i
t fr
esh
a. P
ost
vid
eo c
on
ten
t to
st
imu
late
sh
arin
g
b. U
se a
pu
blis
hin
g ca
len
dar
th
at in
clu
des
exc
itin
g p
rod
uct
an
no
un
cem
ents
an
d p
rom
oti
on
s
c. B
e ac
tive
in t
wo
-way
co
nve
rsat
ion
s
# Inte
gra
te S
oci
al P
lug
ins
and
th
e G
rap
h A
PI
wit
h t
he
Lik
e B
utt
on
on
all
of
yo
ur
on
lin
e
pro
per
ties
an
d a
t an
y
po
int
of
pu
rch
ase
a. T
his
cre
ates
mo
re
op
po
rtu
nit
ies
for
acti
on
s th
at w
ill b
e p
ub
lish
ed
into
th
e N
ews
Feed
an
d
con
ten
t th
at c
an b
e u
sed
in
Sp
on
sore
d S
tori
es
$ Use
Fac
ebo
ok
Ad
s an
d
Spo
nso
red
Sto
ries
to
crea
te w
ord
of
mo
uth
at s
cale
a. T
hes
e p
rod
uct
s al
low
yo
u t
o
sho
w y
ou
r b
ran
d’s
mes
sage
to
yo
ur
targ
et a
ud
ien
ce w
ith
st
ori
es a
bo
ut
thei
r fr
ien
ds
wh
o h
ave
alre
ady
enga
ged
w
ith
yo
ur
bu
sin
ess
% Lear
n a
nd
ite
rate
a. U
se P
age
Insi
ghts
to
d
eter
min
e th
e co
nte
nt
peo
ple
are
mo
st e
xcit
ed
abo
ut
enga
gin
g w
ith
an
d s
har
ing
b. U
se C
amp
aign
Rep
ort
ing
to d
eter
min
e w
hat
typ
e o
f cr
eati
ve a
nd
tar
geti
ng
give
s yo
u t
he
bes
t re
sult
s
Ev
ery
thin
g y
ou
do
on
Fac
ebo
ok
is
vir
al
bec
ause
all
act
ion
s ar
e p
ub
lish
ed i
nto
th
e N
ews
Fee
d a
nd
are
last
ing
. Peo
ple
ex
pec
t to
dis
cov
er t
hin
gs
on
Fac
ebo
ok
th
rou
gh
th
eir
frie
nd
s. R
ath
er t
han
th
ink
ing
of
dri
vin
g r
eco
mm
end
atio
n a
s an
in
dep
end
ent
ob
ject
ive,
sh
arin
g s
ho
uld
be
bu
ilt
into
all
of
yo
ur
Fac
ebo
ok
act
ivit
ies
and
cam
pa
ign
s. H
ere
are
so
me
of
the
Fac
ebo
ok
to
ols
th
at h
elp
am
pli
fy w
ord
of
mo
uth
an
d r
eco
mm
end
ati
on
.
Am
pli
fy r
eco
mm
end
atio
n
and
wo
rd o
f mo
uth
% st
eps
to a
mp
lify
rec
om
men
dat
ion
an
d w
ord
of m
ou
th
Intr
od
uct
ory
to
ols
Ad
van
ced
to
ols
Ap
ps
on
Fac
ebo
ok
Soci
al P
lugi
ns
Gra
ph
AP
ISp
on
sore
d S
tori
esFa
ceb
oo
k A
ds
Even
tsPa
ges
Dea
ls
Bes
t P
ract
ice
Gu
ide
> Fa
ceb
oo
k b
y O
bje
ctiv
e
13
In M
arch
201
0, V
isit
Bri
tain
, b
egan
a F
aceb
oo
k Ad
s ca
mp
aign
to
rais
e b
ran
d
awar
enes
s an
d a
ttra
ct
po
ten
tial
vis
ito
rs t
o t
he
UK
. Th
e ca
mp
aign
dro
ve c
ust
om
ers
to
the
Love
UK
Fac
ebo
ok
gro
up
o
n V
isit
Bri
tain
’s F
aceb
oo
k Pa
ge, w
her
e it
po
sts
som
eth
ing
rela
ted
to
th
e U
K t
o d
iscu
ss
ever
y d
ay. I
t h
as le
arn
ed
abo
ut
its
cust
om
ers,
as
wel
l as
gen
erat
ed a
gro
un
dsw
ell o
f o
pin
ion
an
d d
ebat
e ab
ou
t th
e U
K. U
nlik
e b
illb
oar
ds
wh
ere
you
h
ave
no
idea
wh
eth
er p
eop
le
like
them
or
no
t, V
isit
Bri
tain
ap
pre
ciat
es t
he
fact
th
at
wit
ho
ut
a m
assi
ve s
pen
d, i
t ca
n w
rite
a p
ost
an
d k
no
w
wit
hin
10
min
ute
s w
het
her
it is
re
son
atin
g w
ith
peo
ple
or
no
t.
&-'((-
Flo
wer
s.co
m u
ses
the
Gra
ph
API
to
inte
grat
e th
e Li
ke
Bu
tto
n t
hro
ugh
ou
t p
rod
uct
s o
n it
s w
ebsi
te. I
t h
as u
sed
th
e p
op
ula
rity
of i
tem
s to
mak
e m
erch
and
isin
g an
d p
rod
uct
d
evel
op
men
t d
ecis
ion
s. In
ad
dit
ion
, th
e co
mp
any
is
freq
uen
tly
aski
ng
its
Face
bo
ok
com
mu
nit
y w
hat
it w
ou
ld
like
to s
ee fr
om
th
e b
ran
d a
nd
u
sin
g ad
op
tim
izat
ion
mo
del
s to
det
erm
ine
the
bes
t cr
eati
ve,
targ
etin
g an
d m
ix o
f Fac
ebo
ok
Ads
and
Sp
on
sore
d S
tori
es fo
r th
e b
ran
d.
Gai
n in
sigh
tsF
aceb
oo
k a
llo
ws
yo
u t
o l
earn
ab
ou
t y
ou
r cu
sto
mer
s b
oth
by
ob
serv
ing
thei
r ac
tio
ns
and
by
en
gagi
ng
wit
h t
hem
dir
ectl
y. I
t is
a g
reat
pla
ce t
o l
earn
wh
o y
ou
r cu
sto
mer
s ar
e an
d w
hat
th
ey t
hin
k a
bo
ut
yo
u. F
aceb
oo
k m
akes
it
easy
to
in
corp
ora
te y
ou
r cu
sto
mer
s in
to y
ou
r p
rod
uct
dev
elo
pm
ent
cycl
e
and
mar
ket
ing
cam
pai
gns
and
ite
rate
qu
ick
ly. Y
ou
can
do
all
of
this
in
rea
l-ti
me,
glo
bal
ly. W
hen
use
d
acti
vel
y, t
hes
e in
sigh
ts c
an h
elp
im
pro
ve
yo
ur
bu
sin
ess
by
hel
pin
g y
ou
sta
y a
lign
ed w
ith
th
e p
eop
le
yo
u s
erv
e.
! Use
Cam
pai
gn
Rep
ort
s
for
yo
ur
adv
erti
sin
g
cam
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gn
s an
d
Spo
nso
red
Sto
ries
a. B
y te
stin
g d
iffe
ren
t ta
rget
ing
op
tio
ns,
yo
u
can
lear
n m
ore
ab
ou
t
you
r au
die
nce
" Lear
n f
rom
Pag
e In
sig
hts
a. S
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ogr
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f wh
o is
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ctin
g w
ith
yo
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Page
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d w
hat
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re
inte
rest
ed in
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use
Fac
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ok
Qu
esti
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s, A
pp
s o
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Face
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ok
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pu
blis
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Fac
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4
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