Facebook Audience Network

Introducing the Facebook Audience Network Israel Mobile Summit, Tel Aviv 2014

Phil Hewinson – Partner Engineer

400

2009

300

0

2010 2012 2011

200

100

2013

Smartphone Units Shipped

30% Of the 5.2B mobile

phone users are using a smart phone

Mobile advertising is BIG business…

Mary Meeker, State of the internet, 2012 & 2013

Mobile advertising is BIG business…

40%

Print

50%

30%

0%

Radio Internet TV

20%

10%

6%

23%

Time spent Ad spend

14%

10%

42% 43%

26%

22%

Mobile

12%

3%

Source: 2014 Internet Trends - KPCB

4x Potential Mobile Ad spend increase with

better targetting

30% Of the 5.2B mobile

phone users are using a smart phone

30% Of the 5.2B mobile

phone users are using a smart phone

Mobile advertising is BIG business…

4x Potential Mobile Ad spend increase with

better targetting

3.8x Source: IDC

Predicted Growth Over 4 years

Facebook targeting vs the rest

The average online reach for narrowly targeted

campaigns is

38% accurate

The average Facebook reach for narrowly

targeted campaigns is

89% accurate

2X More

accurate

Here’s how it works At a high level

Once a person logs into Facebook on their phone we are able to get their device ID and link it to their Facebook account

1M advertisers

can then use the 50+ targeting options to target audiences in an app

Full Screen Interstitial

Banner

Native

Music Game Ecommerce Shazam Cut the Rope Vinted

How to get started… 3 Easy Steps

You’ll then receive confirmation

Register Apply for Beta

Go to https://fburl.com/audiencenetwork

Integration

•  Easy

•  Compatible with all the main mediation services

•  The majority of publishers have been able to integrate within a day

•  Huge Mobile App Advertising Opportunity

•  The right Ad format that fits your App

•  Easy and quick to get started and integrate

Just remember…

The Audience network + 1 million Advertisers

= Successful Mobile Business

Sign up now!

https://fburl.com/audiencenetwork