Facebook and twitter dos and donts

Facebook Do’s & Don’tsMonday, September 23, 13

Do... setup a Page

...and not a ProfileMonday, September 23, 13

Do... Set Goals

Monday, September 23, 13

Do... Share Fresh Content

• Write interesting content

• Share exclusives

• Create an editorial calendar

• Schedule regular updates

Monday, September 23, 13

Don’t... lose sight of your audience

Monday, September 23, 13

Do...

• Share photos. Lots!

• Encourage feedback & interactions

• Leverage the newsfeed with likes & comments

• Cross-promote online and offline

Monday, September 23, 13

Don’t forget to monitor conversations

Do use insights to inform decisions

Monday, September 23, 13

Do... Adapt & Have fun!

Monday, September 23, 13

Twitter Do’s & Don’tsMonday, September 23, 13

Do...

Include a bio. Add a logo or photo.

use a real name or organization name.

Monday, September 23, 13

Monday, September 23, 13

Don’t protect your updates

Do be friendly, conversational and professional

Monday, September 23, 13

Do... Use tools to find users with similar interests

Monday, September 23, 13

Find people near you...

Monday, September 23, 13

• Do use Hootesuite or Tweetdeck to manage information and schedule updates

• Do use bit.ly or other link shorteners

Twitter Tools

Monday, September 23, 13

Do... listen forbrand mentions

your company name

industry keywords

competitors

questions

opportunitiesMonday, September 23, 13

• Do connect with people and engage in conversation (don’t just broadcast!)

• Do use Twitter to direct traffic to your website, Facebook or blog

• You don’t have to follow everyone

back, but you should respond

Do... participate and build community!

Monday, September 23, 13

Pinterest Do’s & Don’ts

Monday, September 23, 13

Do. . .

• Get social and build relationships

•

• Get social and build relationships.

• Create group pinboards and crowdsource.

• Encourage pinning.

• Be clear in your board names, descriptions and categories.

Monday, September 23, 13

Don’t. . .

• Get social and build relationships

•

• Don’t confuse your followers by pinning random things.

• Don’t solely pin pictures of your products/projects.

• Don’t overpin.

Monday, September 23, 13

Instagram Do’s & Don’ts

Monday, September 23, 13

• Tell a story with images.

• Feature and interact with your customers.

• Use your Twitter handle as your username.

• Give people access/behind the scenes.

Do. . .

Monday, September 23, 13

• Use Instagram for advertisements.

• Post too many times a day.

• Take posed photographs.

Don’t. . .

Monday, September 23, 13