Page 1
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook and LinkedIn
MSBDC: April 29, 2010
gravity switchNice people. Award-winning process. Websites done right.
Page 2
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Overview
01. Introductions
02. Facebook
03. LinkedIn
04. Tips and Tricks
05. Questions
Page 3
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Who I Am / What I Do
derek allard [email protected]
Website designer / programmer
Website marketer (SEO / Social Media / PPC)
Maximize value of website
Return On Investment (ROI)
Page 4
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Who Are You?
Do you have a website?
Do you use Facebook?
Do you have a LinkedIn?
What do you want from this workshop?
Page 5
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
This Workshop Will Help You
Get started with Facebook / LinkedIn
Understand general usage
Define strategies
Avoid common pitfalls
Page 6
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Workshop Materials
Presentation is posted at
http://www.gravityswitch.com/msbdc
2
Page 7
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook
Page 8
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook, Overview Of
Social Network
Launched in February 2004 at Harvard
Opened to public in September 2006
More than 400 million active users
World’s most popular social network
Page 9
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use Facebook?
Build relationships
Fan page for your business
Promote your goods and services
Become the expert
Page 10
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Set Up Facebook?
Create account
Complete profile (bio / photo)
Create fan page
Page 11
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Personal page
Page 12
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Fan Page
Page 13
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use Facebook?
Connect, connect, connect
Post updates, photos, videos
Create events
Send private and instant messages
Like fan pages
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gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook (Personal) Strategies
Find friends from email / name
Take advantage of friend suggestions
Converse (don’t broadcast)
Mix personal and professional
Be aware of privacy settings
Page 15
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Facebook (Fan Page) Strategies
Leverage existing friends
Use company logo
Add company information
More professional than personal
Facebook ads ($)
Page 16
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
HootSuite
Shortens and tracks URLs
Post / monitor other SM platforms
Schedule posts for future times
Can manage teams
Page 17
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen capture
Page 18
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedInLinkedIn
Page 19
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedIn, Overview Of
Social network
Launched in May 2003
More than 65 million registered users
Geared towards business professionals
Page 20
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Why Would I Use LinkedIn?
Get introduced to business connections
Build credibility
Connect with like minded professionals
Become the expert
Page 21
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Setup LinkedIn?
Create Account
Complete profile (bio / photo)
Build connections
Page 22
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Screen Capture
Page 23
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
How Do I Use LinkedIn?
Connect directly or via introductions
Post updates / comments
Request and write recommendations
Page 24
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
LinkedIn Strategies
Be more proactive
Review your connections connections
Participate in Groups
Participate in Answers
Page 25
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Page 26
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
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gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
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gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Page 29
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Page 30
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Try anything once, be creative
Page 31
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Try anything once, be creative
Devote time to succeed with social media
Page 32
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Takeaways
Social media is a conversation
Your website is the hub of SM efforts
Become the expert in your field
Page 33
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Additional Resources
The Social Media Marketing Book by Dan Zarrella
Web Design and Marketing Solutions for Business
Websites by Kevin Potts
The Social Media Bible by Lon Safko and David K.
Brake
Page 34
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Thank You!
Derek Allard
Gravity Switch
[email protected] | 586.9596
twitter.com/derekallard
facebook.com/gravityswitch
linkedin.com/in/derekallard
Page 35
gravity switchNice people. Award-winning process. Websites done right.
gravity switchNice people. Award-winning process. Websites done right.
Ask me Questions
Ask Me Questions