FACEBOOK & ITS COMPETITORS
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FACEBOOK & ITS
COMPETITORS
Social Media• It is media that is designed to be shared,
sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.
• Social media enables people to share information with friends and colleges using the Internet.
Social Networking
Friendship
•Keeping in Touch•Developing new relationships
Sharing•Photos•Links•Interests
Community
•Causes•Beliefs•Advocacy
• Facebook is a “social networking website”
• Facebook is a free service that allows you to create an online page to connect with friends, family, or make new friends with anyone anywhere.
• On your Facebook page you can share pictures, personal information , messages, videos , join groups and add applications.
History• Facebook® was founded in 2004 by Harvard
student Mark E. Zuckerberg with help of Dustin Moskovitz and Chris Hughes.
• Facebook® was originally for Harvard students then expanded to other colleges then to anyone over the age of 18, and now currently to anyone 13 years of age or older.
• Company Overview:“Facebook's mission is to give people the power to share and make the world more open and connected.”
Facts• Facebook® has over 200 million users• Over 70% of Facebook® users are outside the United
States • The average person has 120 friends on Facebook®
• More than 3.5 billion minutes are spent on Facebook® each day
• The fastest growing demographic is those 35 years old and older
• Slogan “Facebook® helps you connect and share with the people in your life.”
Advantages
• It’s a great way to keep in touch with friends and also make new friends. You can meet people with your same interest or hobbies, and even connect with people in your same field of study or job.
• Facebook allows people to connect, to learn from each other, to discuss issues, viewpoints and share advice. You can also join groups having similar likes and dislikes.
Disadvantages
• Sharing too much private information could become a problem so share only what you are comfortable with sharing. Through your privacy settings you can control what you share.
• Fake profile is one of the biggest disadvantage of Facebook. Now it is easier to create fake profile with a stolen picture. People often use fake profile to insult or harass someone they don't like.
Competitors
• MySpace
• Foursquare
Instagram• It is a platform to share photos.
• It allows users to upload and edit pictures, as well as share them to other platforms on this list.
• The main feature of this social network is the extensive ability to edit and play with your pictures, unlike any other program involving a social platform.
• It saves people the time from having to download, edit, and then upload a picture.
• Started in April 2012, the site had over a 100 million active viewers.
• It was founded by Ben silbermann in march 2010.
• It is like pinning a photo to a tack board. That is basically how this site operates.
• It comprised of photos that are shared across boards, with small captions underneath.
• Users can post or “pin” on each other’s board, much like the
wall on Facebook. Images can also be categorized and users may follow one another.
Linked• It is a social platform which is more specifically geared towards
professionals and is used mainly for business networking.• • LinkedIn has acquired more than 225 million users in more than 200
countries and territories, and is available in 20 languages.
• One of the main features of the site is to allow users to keep a list of Connections with people whom they have had a past business relationship.
• Unlike the other sites, users can invite anyone, but if they get turned down with an “I don’t know” it counts against them. LinkedIn is also unique in that it is a job marketplace, and is often used as leverage in job interviews. It contains its own Q&A section that is supported by the community. The yolk of this platform, however, still involves social networking.
My Space• It was founded in 2003.
• The website now focuses primarily on musicians, artists and filmmaker pages but does still allow personal pages to be created.
• • The site still has over 100 million users and contains features like: a
streaming music player, personal radio stations, and even a tool to create animated gifts.
• Users can still “comment” to each other and much like Facebook, they can post to a “bulletin board” where all their friends and family can see it.
THANK YOU
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