Facebook and Instagram Basics for Wedding Vendors

SuccesswithFacebook&InstagramBasics

VanessaBakerSocialMediaManagerFastForwardMarke5ng

Agenda:1. Introduc5ons2. TheEdge3. 11TipsforSocialMediaSuccess4. 8MistakestoAvoid5. AllAboutPartners6. Facebook7. Instagram8. SocialMediaROIforBusinessExplained9. Q&A

FastForwardMarke5ngwww.fasQorwardcl.com

Introduction-VanessaBakerIamafriendlyandfocusedlocalresourcefordigitalmarke5ngandadver5sing.SocialMediaManagerforadozensmallbusinesses&acity!•  SocialMedia•  OnlineDisplayAdManagementincludingBehavioralTarge5ng•  WebsiteDevelopmentandMaintenance•  EmailMarke5ng•  Blogging/ContentDevelopment•  PressReleases•  Reputa5onManagement•  SearchEngineMarke5ng(GoogleAdwords)•  SEOSearchEngineOp5miza5on


FromSocialMediaToday.com


EricaLaudon,ModernWeddingMom

FromYoutube,Pinterest,toInstagramandFacebook-–socialmediahasdrama5callychangedhowbrides,mothersofthebride,mothersofthegroom,andbridesmaidsexploreanddiscoverideasforweddingplanning…Bridesandmothersofthebrideandgroomareconnec5ngwithcommuni5esofsimilarwomentosharetheirexperiences.


EricaLaudon,ModernWeddingMom

Itisevermorecri5calforweddingvendorsandbusinessesthatareac5veintheweddingindustrytounderstandthistrendandbecomeengagedincommunica5ngwiththesewomenonpopularsocialnetworksandcommuni5es.hap://socialmediaweek.org/blog/2014/03/social-media-changed-wedding-planning-pressures-intensify-wedding-perfec5on/


OtherLinks:

•  hap://www.socialmediatoday.com/social-business/socialmktgfella/2015-08-18/how-apps-and-social-media-are-ushering-connected-wedding

•  hap://mashable.com/2014/07/21/social-media-wedding-survey/#FEAwInHNLmqx


11TipsforSocialMediaSuccess


1.BetheLocalExpert

Beyourcity’sexpert.Tailoryourcontenttoyourlocalreadership.Tagandmen5onlocalfollowers,“likers”andfriendstoinvolvetheminthediscussion.Postwhileaaendinglocalevents.Postcommunityeventsandrecognizecommunityleaders.


LocalExpertExample


2.Shareuseful&valuableinfo

Buildcredibility&trustbypos5ngusefulinforma5on.Sothatwhenpeoplethinkabouthiringaweddingvendor,they’llconsideryou-becauseyouaretheexpert.


Exampleofusefulinfo


2c.OtherIdeasforUsefulInfo:

•  Parkinginforma5on•  DIYTips•  Relaxa5onTips•  “Askyourcaterertopackupfoodforyou&yourgroom”

•  Ac5vi5es/toysforkidgueststoplaywith•  “RSVPs…leavealineforrequestedsongs.”


3.Whenyoucan’tcreate,curate!

Youaremaybenotabornwriter.ContentCura5onbasicallymeansthat–outofallthecontentyoufindonthesocialweb–youpassonthemostvaluablestufftoyournetwork.Allittakesisanac5ve,curiousmind.Justfindstuffthatyourbuyerwouldbeinterestedin.


CurationExamples


CurationExamples


4.Scheduleitin

ScheduleanhouronMondaytoplanyourcontent.Spend20minutesperdayengagingwithyourcustomersandpartners.YoucanprescheduleyourpostsonFacebooktosave5me.


5.Don’tspreadyourselftoothin

Chooseoneortwotypesofsocialmediaandconcentrateyour5meandaaen5ononthoseplaQorms.


6.Don’tbuyyourfriends

Don’tbuyfollowers.Biggerisnotbeaer-asmaller,moreengagedaudienceisthegoal.Wewantbrandambassadors!Howtogrow?Emailmarke5ng,adver5sing,signage,websitelinks,partnership.


7.Watchthe#Hashtag•  Frequently,couplesare

crea5ng#hashtagsfortheirwedding.

•  Askyourprospec5vecouplesiftheyplantouseaspecialhashtag

•  Includetheirhashtagwhencelebra5ngwiththecouple

•  Doublecheckthehashtagtomakesureitisnotnega5ve


8.Bepositiveandgracious

Showapprecia5onforclientsandtheirfamilies.Praiselocalbusinessleaders.Praisethecommunityyoulivein.Praiseyourvendors(makesuretotagthemsotheycanbeno5fied).


Positive&GraciousExamples


9.UsePhotos&Videos

•  PhotosandVideosgethigherengagement•  Weddingindustryisextremelyvisual-capitalizeonit!

•  Pro5p-uploadvideodirectlyintoFacebook&Instagram,beaerop5mizedthanthruYouTubelink


Images&Videosexamples


Images&Videosexamples


Images&Videoexample


NewFeatureAlert!

•  YoucanmakeavideooutofphotosonaFacebookpost.


10.BehindtheScenes

Theweddingindustryisfascina5ng!ManyrealityTVshowsareabouttheweddingindustry.Show“behindthescenes”inyourposts.


BehindtheScenesexamples


BehindtheScenesexamples

•  BellaBridalsharedtheirpartnershipwithFromMe2YouPhotographywiththislovelyvideo


11.Add/checkyourlinks

AddSocialMediaLinkstoyourWebsiteAddSocialMediasharingfunc5onalitytoyourwebsiteMakesureyourlinkswork!FromWWNpage&via

yourwebsite


11.TellyourconsumerswhatyouwantthemtodoBeveryspecific.HappilyEverAperPhotographyaskedpeopleto:a.  TagThemselvesb.  Sharetheirimagesc.  Likeherpaged.  Referherbusiness

Allinonepost.


8MistakesWeddingVendorsShouldAvoid


1.Comingoffasimpersonalorarrogant


2.PublishingInappropriateUpdates&Photos


3.PromotingyourBusinesstooOvertlyorOften


Moretoavoid…

4.  EmbellishingBusinessInfo5.  Givingsocialmediaaccesstothewrong

people6.  Pos5ngonlypersonalupdates7.  Publishingtoofrequently8.  Notpos5ngenoughoriginalcontent9.  Usingyourpersonalprofiletosellstuff


AllAboutPartners


PartnershipPaysOff!

•  Groups-WWN,LinkedInGroups,Chamber,NetworkingGroups

•  Par5cipateinonlinediscussionswithyourlocalchamberorWWN.

•  Doyoureferbusinessordoyougetreferralsfromothervendors?Followtheirbizpages&resharetheirinfo!


ExampleofPartnership


Let’sTakeaCloserLook


Facebook

1BillionUsersWorldwide71%ofonlineadultsuseFacebook77%ofallwomenuseFacebookFacebookiswherepeoplegotoconnectwithfriends&familyonline.Mostweddingvendorswanttoconnectwithfriendsandfamilyofclients.Itprovidestrustandwordofmouthmarke5ng.


SetUpaFacebookPage

Don’tuseyourpersonalFacebookaccountforyourweddingproducts&services.Why?Itlacksprofessionalism,andyoumissoutonalotofessen5albusinessfeatures(suchasinsights),andit’sworththeeffort.Wesuggestusingyourpersonalprofiletoreshareyourbizinfosparingly-forreallybigstuff.


HowtoSetupaFacebookPage


HowtoScheduleaFacebookPost


Instagram•  IsbiggerthanTwiaer!•  300millionmonthlyvisitors•  70Millionphotosperday•  InstagramhasovertakenFacebookandTwiaeras

thenetworkwiththelargestpopula5onofyoungerusers.•  Here’sthebreakdownofthepercentageofonlineadults

whouseInstagrambyage:53%of18–29yearoldsuseInstagram.25%of30–49yearoldsuseInstagram.11%of50–64yearoldsuseInstagram.6%ofpeople65+useInstagram.


InstagramTips

•  InstagramisownedbyFacebook(theypaid1BillionDollarsin2012)

•  ImagesfromInstagramlinkedtoFacebookshowuplonger.

•  Onlysquareimages-okaytousehigherquality.Minimum900X900pixels.

•  Usebeau5fulimagesoflis5ngs,orinteres5ng&uniqueimages.


InstagramTips

•  Photomap-youcangeolocateyourphotos-greatforlinkingyourbrandtoyourcommunity.

•  Youcanpost3-15secondsofvideo


Exampleofvideohaps://www.instagram.com/p/BEa5zmgyvkE/?tagged=weddingdress


SocialMediaROIforBusiness


SocialMediaROIforBusinessExplainedROIorReturnonInvestmentisproofthatourmarke5ngeffortsareworking.5StepstoMeasuringROI1.  SetSocialMediaGoals2.  DeterminetheRightPlaQorms3.  TrackCampaigns4.  ReportFindings5.  ReviewResults


1.SetSocialMediaGoals

“WhatDoesSuccessLookLike?”a)CustomerAcquisi5onb)LeadGenera)onc)Clickstowebsited)CustomerServicee)Boos5ngPublicRela5onsf)SocialMediaforSearchEngineOp5miza5on


2.DetermineTheRightPlatforms


Someexamplesare:FacebookInstagramYouTubePinterestTumblrTwiaerLinkedinWeddingSpecificSites

3.TrackCampaigns

Trackthe5mespent,costofadsandtheac5vi5esandcampaignsyoulaunch.


3.TrackCampaignsCont’d

6FreeToolsforMeasuringROIandSocialMediaSuccess1.  Hootsuite2.  SocialMen5on3.  Klout4.  FacebookInsights5.  TwiaerAnaly5cs6.  GoogleAnaly5cs


4.ReportFindings

•  Determineawaytoreportyourresults-eventoyourself!

•  Comeupwitha5meframethatmakessense,weekly,monthly,quarterly,yearly-oralloftheabove!


5.ReviewResults&ResetGoals

•  Onceyouhaveyourstatsinfrontofyou,youcancalculateyourROIandreviewtheresultsofyourmarke5ngtoseewhatworkedanddidn’t.

•  Ifyoudidpaidadver5sing,thatisimportantbecauseitrelatestoaspecificcost.


NextSession4/27

•  ADeepDiveintoFacebookAdver5sing!– PromoteyourPage– Sendpeopletoyourwebsite– Getinstalls/moreengagementofyourapp– Reachpeoplenearyourbusiness– Raiseaaendanceatyourevent– Getpeopletoclaimyouroffer– Getvideoviews– ***Collectleadsforyourbusiness***


NextSession4/27

•  Digdeeperinto#hashtags•  AboutFacebookReviews•  VerifyingyourFacebookpage•  Andmore!


Thankyou!

Thankyousomuch!Anyques5ons?Linktothispresenta5on:hap://www.flyingvmarke5ng.com/blog/Pleasefilloutoursurveyforwhattodonext!


Facebook and Instagram Basics for Wedding Vendors

Social Media