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FACEBOOK ADHOW TO REACH YOUR OB
MEASURE RESULTS
Marc Dfouni ± Eastlin
October 25, 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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Ads are paid messages coming frombusinesses. They are the voice of the m
They can include social context about f
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of Facebook
Best use cases
Getting people to like your page
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Awareness for current and prospective cust
Getting people to engage with your page or
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Awareness for current and prospective custo
Getting people to engage with your page or p
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Generating brand awareness and post engag
with video views
Getting efficient video plays
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Getting people to join and attend your event
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Getting website conversions including online
and lead generation
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile RHS of homepage RHS of Face
Best use cases
Getting website conversions including online
and lead generation
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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Best use cases
Getting app installs
News feed desktop News feed mobile RHS of homepage RHS of Face
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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Sponsored stories are messages cominfriends about them engaging with a bu
Businesses can pay to promote these sƚŚĞƌĞ͛ƐĂďĞƚƚĞƌĐŚĂŶĐĞƉĞŽƉůĞƐĞĞƚŚĞŵ
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases
Getting people to like your page
< 14 days old
> 14 days old
< 14 days old
> 14 days old
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News feed desktop News feed mobile Right Hand Side
Best use cases Generating brand awareness for current and
prospective customers
Getting people to engage with your page or p
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases Generating brand awareness for current and
prospective customers
Getting people to engage with your page or
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases Generating brand awareness for current and
prospective customers
Getting people to engage with your page or
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases Getting people to join and attend your even
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases Getting people to visit your store and make
purchases.
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases Getting app installs and engagement
Recipe
Generator
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8/22/2019 Facebook Advertising - How to Reach Your Objective and Measure Results - Marc Dfouni - iCompetences SMIConference 2013
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News feed desktop News feed mobile Right Hand Side
Best use cases Getting website conversions including onlin
leads
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