facebook Adspiration - Amazon S3...Facebook Ad Design quick tips 1. Only split test 2 variations at a time. Try split testing things like: » long copy / short copy » different images

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Facebook Ad Designquick tips

1. Only split test 2 variations at a time. Try split testing things like:

» long copy / short copy

» different images

» image vs video

2. Ad copy needs to have a clear call to action. Not “Let me know if you would like to learn more

about booking with me.” Instead, Click here for all the details in booking your session!

3. NO walls of text. More and more humans are skimmers. Keep your copy easy to read / digest

and become great friends with LINE BREAKS.

4. Text on your images should have some contrast! FOR THE LOVE, use a solid block behind

your words, an image that’s not very busy, or darken your image so your words pop. Keep text

on image to a minimum.

5. Video is said to have better performance than static images.

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facebook Adspiration - Amazon S3...Facebook Ad Design quick tips 1. Only split test 2 variations at a time. Try split testing things like: » long copy / short copy » different images

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