Facebook advertising By: Ramy magdy - Heba Mohamed Information Technology Institute Ministry of Communications and Information Technology
Facebook advertising By:
Ramy magdy - Heba Mohamed
Information Technology Institute
Ministry of Communications
and Information Technology
Earned
Vs.
Owned
Vs.
Bought
The web site is the core of your digital marketing activities
Campaign Structure
Facebook campaign objective
5s Strategic objectives
Sizzle- online Branding
Sell objective
Claim offer
Increase conversion to your web site
Facebook pixel
Conversion Tracking
• Create your Pixel
Buyer's journey
Campaign Structure
Buyer persona
No Buyer persona
Create an Ad Set
Create an Ad Set
Create Your Ad
Create Your Ad
Create Your Ad
What is Power Editor?
• Power Editor is a tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
• To access Power Editor, you'll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser on a desktop computer
How To Access Power Editor?
Navigate Power Editor
1- Bulk editing
• When you have a broad range of ads or ad sets, and you want to modify them, Just check whatever you want to update, and your changes will be applied to all of them – at once.
Bulk editing • Editing multiple ads
Bulk editing
• Editing multiple ad sets
Controlled Placement of Your Ad
• Select Mobile Device OS to run your ads.
Unpublished post (Dark Post)?
• Unpublished Page post ads are an effective way to tailor your offers and creative to specific audiences in News Feed.
• The main reason you should consider creating unpublished posts is for split testing purposes.
Create Unpublished post (Dark Post)
• Create Post
Create Unpublished post (Dark Post)
• Create Post
Thank you
• Name: Heba Mohamed Nasser –Ramy Magdy Shenouda
• Email: [email protected]@gmail.com
• D hebamis2011-RamyMagdy9