Palm Harbor, October 18, 2011
facebook-ads-the-power-of-like-for-internet
Jan 17, 2015
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Palm Harbor, October 18, 2011
Facebook Ads – The Power of “Like”By Michael W. Mandarino
Owner of WWW.EXPAT-HEALTH.COM & WWW.123-INVESTING.COM
o To teach about Facebook Ads, one of the most Powerful Advertising Tools available to Business Owners.
o Learn how to Target your Customers and build an ever growing database of Potential Referrals to your Business
o Hints on Managing Facebook for your Business
o Get Your Ads Started for “Free”
Objectives
o More than 800 million active userso 50% of active users log on to Facebook
in any given dayo Average user has 130 friendso People spend over 700 billion minutes
per month on Facebooko More than 2.5 million websites have
integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
How Big is Facebook???
Facebook Fan Page
Customized Facebook
Pages
What is a Facebook
Ad???
Original Campaign Example:
Impressions- How many times ad showed up on computer screen of Facebook users.
Number of times the Ad was “Clicked” on and viewed by Facebook User
Number of “Likes” to FacebookPage, who are now connectionson Website.
Amount Spent on Advertising
Cost per Impression
Cost per ClickClick thru Rate
Design Your Ad
o Where do you want the Ad to Show up??
o Places- Your Facebook Fan Pageo External URLo Eventso Domains listed on Facebook
What’s the Difference???
o Allows you to pick a Certain part of your Facebook Fan Page
Target your Customers
Individual Campaign #1
Post Campaign
o Provide Information for Facebook Fans about your Services on your Wall
o Ask Questions to get Fan Involvement on Page
o Use Videos on Wall- Provide a Reason for visitors to come back
o Synch your Fan Page with Twittero Update, Update and Update!
Ad is Finished- Now What??
o Include your Fan Page on Home Page
o Public vs Private on your Pages?o Like other Similar Businesseso Search other Groups, Join and Write
on Wall including your Fan Page Info
o Create an Evento When in Doubt- Post it and Post
Often!!o List all Websites on Facebook Page
Other Facebook Hints---
o Change your Facebook Fan Page name when you reach 25 “Likes”
o Talk to your friends and Employees and have them Like Your Comments
o Learn how to build Custom Pages or Facebook Applications
o Go to “Facebook Developers Group” to Create your own Custom Pages
o Like Other Pages from your Business Page
Other Facebook Hints Continued
It’s Free to “Like”
Something, so “Like a Lot”
Free Money from
Facebook??
Setup your Ad and Don’t Add a Payment Option
$50 FREE COUPON!!
Questions?Contact Information:
Michael W. Mandarinowww.Expat-Health.comwww.123-Investing.com
www.Facebook.com/ExpatHealthInsurancehttp://www.linkedin.com/company/expat-health.com
http://www.twitter.com/insuranceexpatEmail: [email protected]
+1-813-431-2640
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