Facebook 2014 - Tips and Tricks on Enhancing Your Impact

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2014 What  we  know  10  years  later  

Amy  E.  Hays  Emerging  Technologies  Program  Specialist    Texas  A&M  InsAtute  of  Renewable  Natural  Resources  [email protected]  

FACEBOOK  

295.5  million  

316  m   1.6  b  

401  m  

Facebook:  1.15  Billion  TwiRer:  500  million  Google:  500  million  LinkedIn:  238  million  Instagram  130  million  Pinterest:  70  million  

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HOW  TO  GIVE  IT  YOUR  ALL    

FACEBOOK  

Anatomy  of  a  Facebook  Post  

Status/Message  

MulA-­‐media  •  Picture  •  Video  •  Document  

AcAon  

Anatomy  of  a  FaceBook  Post  

Be  a  BeRer  Friend  •  When  you  have  a  page,  make  sure  to  go  “like”  other  pages  of  your  partners  

Add  Context…..  When  you  post  items,  tell  your  readers  WHY  they  should  care.    Why  should  they  click  and  follow  that  link?      

User  only  shares  the  link   Gives  info  as  to  what  the  link  holds  

Take  Advantage  of  Power  of  Visuals  

•  Use  pictures  and  text  to  give  an  educaAonal  experience  •  List  species  name  •  Talk  about  it’s  life  cycle  

Give  Credit  and  ConnecAons…  

Use  @  symbol  to  bring  up  potenLal  FaceBook  pages  and  people    This  will  also  post  to  their  page  

Everything  in  BLUE  is  now  hyperlinked  to  another  page  

Use  SHARE  opAon…..  

1.  Sharing  gives  credit  to  original  poster  

2.  Sharing  creates  good  relaAonships    

3.  Sharing  leads  people  to  new  sources  

4.  Sharing  increases  SEO    

•  Tells  you  criAcal  informaAon  about  your  audience,  posts,  and  content  

Understand  and  Use  Insights…..  

Understand  Your  Target  Users  

1.  Do  you  know  when  your  target  audience  is  online  

2.  Use  the  scheduling  tool  

3.  Call  out  to  your  target  users  (for  all  our  teachers,  hey  hunters,  calling  all  birders)  

How  Insights  Can  Help  You  

•  Analyze  which  posts  were  popular  –  you  can  look  at  them  an  see  why  

•  What  Ames  were  people  checking  your  pages  •  What  demographic  is  your  client  •  Where  are  your  visitors  from  

…….TWEEK,  TWEEK,  TWEEK………  

•  Facebook  offers  some  flexibility  is  lelng  the  user  modify  almost  all  parts  of  a  post  – Don’t  like  the  Atle?    Change  it  – Don’t  like  the  picture  aRached  with  a  post?  Change  it  

– Don’t  like  the  paragraph  automaAcally  grabbed  from  a  link?    Change  it  

Learn  Tricks  

Example  –    Links  vs.  Visual  Engagement  on  

Facebook  

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Engage,  Engage,  Engage…..  

•  Don’t  just  spout  informaAon  one  way  

•  Ask  QuesAons  •  Answer  and  “like”  when  someone  comments  

•  Recognize  member  by  name  

Think  About  Carrots…..  

•  What  would  make  your  clients  more  acAve?    •  Offer  contests  with  easy  prizes  (books  on  conservaAon  of  water)  

•  Have  fun  with  quizzes  

Social Media Facebook

2014 What  we  know  10  years  later  

Amy  E.  Hays  Emerging  Technologies  Program  Specialist    Texas  A&M  InsAtute  of  Renewable  Natural  Resources  [email protected]