Facebook 101

Facebook 101

Ashley Northington DENOR Brands & Public Relations

About Ashley Northington

Ashley Northington is determined to help people, organizations and brands share their stories with the

world. She is an award-winning public relations consultant, entrepreneur, writer and media

connoisseur. She is the founder and director of the boutique public relations firm,

DENOR Brands & Public Relations.

The Rundown

Class 1: Overview, Description & Selection

Class 2: LinkedIn

Class 3: Facebook

Class 4: Twitter

Class 5: Instagram & Pinterest

Class 6: Your Plan

Each class includes tipsheet + in-class actionables + homework. Please bring your laptop or tablet to class.

It’s action time!

We’re going to break the ice today by liking the pages of our

classmates on Facebook.

ASHLEYNORTHINGTON.COM

Let’s Break the Ice! Step 1: Log In to your Facebook Account. Step 2: Introduce yourself to 3 new people. Step 3: Search for the business pages of your new friends. Step 4: Like the pages of your new friends. Step 5: Search for Ashley Northington and DENOR PR. Connect with me!

Why Are We Here?

We’re here to learn how to leverage Facebook in a way that allows you to grow your

business.

About Facebook

What is it? Facebook is the world’s largest social network.

Why is it helpful? Nearly everyone uses it.

Best types of content? Thoughtful posts relevant to your profession, along with articles, blogs and news about industry events. Sales-related content is permissible, but not engaging.

Levers for success? Using hashtags and continuously posting engaging content. There are multiple groups to join that will either connect you with potential partners and your ideal client. There is a huge opportunity to listen and learn.

Your Personal Account

Facebook is a place to create genuine connections with other humans, based on shared interests and values. But there is more

to the platform than sharing holiday and family photos and updates about your vacation.

Facebook is absolutely ideal for B2C marketing, providing a great

opportunity to connect with people who are interested in your specific product, brand or expertise.

The platform is also ideal to develop and manage a solid

personal brand. If you’re in business, you should be mindful of how and what your post on your personal account.

Personal Account Tips Set your vanity URL. •  One step in branding yourself on Facebook is set your vanity

URL – a customized domain on Facebook. Instead of facebook.com/e2434h394oij you can get facebook.com/yourname. For the full details, check out How to set Your Facebook Vanity URL.

Check your privacy settings. •  You will receive friend requests from people you know

professionally. Be mindful of the posts you want them to see. If you don’t want them to see all your pictures and videos, you can choose to hide them from all users except for a list or your choosing. Or you can create different groups of friends which will have different access to your full profile.

Personal Account Tips

Get a professional picture. •  You want to appear fun, but you also want to appear

professional. If you would be embarrassed if a business contact viewed your profile picture – change it! Even though it’s your personal account, you don’t want to do anything that is harmful to your personal or business brand.

Fill in professional details. •  Make sure you fill in your work history and other professional

details on your profile. You don’t have to be as detailed as LinkedIn, but it is important for you to have basic information down.


Post meaningful updates. •  Update your status with something useful and informative.

This could be an article about your industry or business in general or a quote from thought leader.

Stop the games. Literally. •  Drop Farmville, Mafia Wars and any other games you are

active in on Facebook. You don't want a potential customer, employer, investor or partner to see that you spend your time playing a lot of games. Plus, it’s annoying.


Host an event. •  Create an event on Facebook and invite your friends to join.

By developing events around your specific skills and interests, you will position yourself as a leader in your field which is critical for your personal brand success.

Join meaningful groups. •  THERE IS POWER AND INFORMATION IN GROUPS. Done

correctly, Facebook groups allow you to connect you with potential partners and your ideal client. There is a huge opportunity to listen and learn. You can join a group or start your own!

It’s action time!

Let’s search and find five groups that are relevant to your industry

and ask to join them.


BONUS!

Join my group!

https://www.facebook.com/groups/LiveYourBrand/


Let’s take this a step further...

Let’s Get Active!

Become active in your groups. Follow interesting discussions, and share your own feedback. Ask your own burning questions

and watch the answers come in!

It’s action time!

Let’s select ONE group and post an industry-specific question in it.


Launch a Business Page

Establish a page to engage followers with

company news, updates, events and relevant content.

Share QUALITY Content

Go beyond promotional updates to share

quality content on topics vital to your audience’s interests. Set out to enlighten,

sharing information that demonstrates your expertise and establishes you and your

brand as an industry authority.

It’s All About Content

Share Your Own Content. Feel free to post your own blogs, articles, events and presentations. Share Others’ Content. Share the content of other people to connect and engage with your audience. Keep it Relevant. Only share content that is of interest to your ideal target audience.

Successful Page Tips

Be easy to find. Create a vanity URL for your Facebook business page. This makes you more discoverable so that your fans can just go to www.facebook.com/yourbusinessname. Create a call to action. Because you don't want your Facebook fans to visit once and then leave, create a call-to-action that asks them to perform a specific task, such as joining your e-mail list or visiting your web site or calling your business.

It’s action time!

Let’s create a vanity URL and a call-to-action.



Trial run. Test engagement for different times of the day. A lot of companies post on Facebook only during traditional business hours. But what if your constituents are mostly abroad? How about those night owls? Tap into your inner scientist and experiment by posting on your Facebook feed during different times throughout the day (and night).

Let the people speak. Launching a new product? Deciding on a new design? Ask your fans for their input and actually act on their feedback. Whether you ask them to vote on a new logo or product color, use their input to reasonably guide the direction of your next business decision. Not only will it increase your audience's brand loyalty, it also helps you get a sense of what your fan base wants.


Post pins. Facebook allows businesses to pick one post to be featured at the top of your page. So whatever information you're trying to push, be it a sale or promotion or event, be sure to anchor it to the top of your timeline. To do this, click the down arrow at the top left of your post and select “Pin to Top.” These pins are a great way to highlight your most up-to-date posts.

Show off your milestones. Facebook milestones don't just have to be about relationship updates or graduations. Highlight your company's accomplishments, whether it's an anniversary, meeting a fan growth goal or launching a new product. You can create a milestone in the status update box, then fill in information such as date and location. Be sure to add a picture with each one!


Boost your posts. Leverage social media advertising by highlighting your most important posts. For mass messages or offers, you can try purchasing an ad and targeting it to your ideal audience. This process works amazingly well! This is a great (paid) resource to learn more about Facebook advertising: https://vimeo.com/ondemand/24374/111714153

Ask me anything.

Here’s your chance to ask me anything you want to know about

what we learned today.



Ashley Northington DENOR Brands & Public Relations

700 Craighead Street, Suite 107 Nashville, Tennessee 37204 Office: 1.855.809.6697

Email: [email protected] Twitter & Facebook: @ashnorthington | @DENORPR

ashleynorthington.com | denorbrands.com

Facebook 101

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