Facebook 101

Facebook 101

Presented by:

How to use Facebook to enhance your brand

Agenda• Why Facebook?– Facebook vs. Twitter– Fan Pages vs. Groups

• How do I:– Make a successful Facebook Page?– Promote my Page?– Measure my results?

• All-star examples

?Why Facebook?• Participate in the largest social

network with 250 million global users (as of July 2009)

• 8 million users become fans of pages daily

• Meet the consumer in their daily routine

• Interact with your consumers• Spread information virally

*Statistics from Tech Crunch

*For statistics on who uses Facebook, please see the appendix.

Facebook vs. TwitterFacebook

• Community oriented• Multimedia sharing• Larger user base• Better for established

brands• Convenient metrics

available via Facebook Insights

• Very simple• Closer to real-time• Great for up and

coming brands• Slightly older

demographic

Twitter

Vs.Fan Pages vs. Groups

Fan Pages

• Publishes updates to fans’ streams

• Extremely customizable• Able to use Facebook Insights

(metrics)• Ability to obtain custom URL

which increases SEO• Create Facebook events

linked to fan page• Better integration with rich

media (links, photos, videos)• Visible to unregistered people

Groups

• Group members can bulk invite others attracting attention faster

• Consolidated into one simple page

How do I make a successful fan page?

Ways To Use Facebook• Publish photos, videos, etc.– Give your fans exclusive content and

behind the scenes information

Ways To Use Facebook• Host giveaways/promotions– Helps give fans a reason to

contribute/interact

Ways To Use Facebook• Create events linked to your fan

page– These are just like normal facebook

events, but drive traffic to your fan page

Ways To Use Facebook• Talk with your customers– Social media is meant to be a two-way

conversation– Helps establish emotional connection to

a brand

Ways To Use Facebook• Add custom html, fbml, flash

boxes– Allows for unlimited customization of fan

page

Ways To Use Facebook• Use polls and voting applications– Encourages participation and interaction– Can help you collect data

Ways To Use Facebook

Takeaway:

You are only limited by your own creativity.

Now that I have a sweet Facebook Page, how do I get people to visit it?

First determine if your fan page is effective, by asking yourself:

“Am I adding value to the lives of my fans?”

If the answer is no, people will have no reason to visit your page.

Promoting Your Page• Use Facebook ads– These can be targeted to only the demographic

you’re interested in

• Use your organization’s website to promote– Link to your page– Use Facebook Connect

• Mention your Page at events• Use other social media platforms to

promote• Include the URL in marketing materials

How do I know how well I’m doing?

Using Facebook Insights• Comprehensive metrics tool

provided by Facebook, allowing you to see:–# of visitors– Basic demographic information– Photo and video views– Analysis of interactions

• Important to utilize this analysis to monitor and improve your page

What are some great examples?

Threadless

• Great implementation of daily contests encouraging fan participation

• Good use of video

(click logo to visit Facebook Page)

NBA

• Great behind the scenes access and informative content

Target

• Great use of custom html, fbml, and flash

Red Bull

• Great job at making sure the Red Bull lifestyle permeates through the fan page

Starbucks

• Very devoted fan following on page

Appendix

Extra Tidbits• You can set which tab you want fans to

enter on and vary this depending on whether they’re a fan or not.

• Can maximize profile picture size by setting it to 200x600

• You can set your fan page to only show your updates when they visit to avoid “noise” from all of your fans

• You are able to moderate fan generated content (photos, wall posts, etc.) on your Page

Who Is On Facebook?

Source: Tech Crunch

Photo CreditsPhotos used under Creative Commons-license• Slide 2 - Cat Sidh on Flickr• Slide 4 - Dustin Diaz on Flickr• Slide 17 and 18 - Pink Sherbet Photography

Remaining background images were stock photos