BrandEssentials ™ / Communications Organization Communications: Conversations and Content
May 18, 2015
BrandEssentials™ / Communications
Organization Communications: Conversations and Content
The strength of your communications approach will determine the success of your organization
Communications approach either personal or formal — are you having conversations or pushing information?
Internal Communications
Internal Tools: PersonalConversations• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging
• Collaboration / Project Management software
Internal Tools: FormalInformation
• Intranet
• Memos or bulletins
External Communications
External Tools: PersonalConversations• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging SMS
• Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.
• Blog
External Tools: FormalInformation & Content
•Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.
•Website / Blog
•Podcast
•E-newsletter
•Printed material
•Speak the right language: age and demographic specific
•Use audience preferred channel of communication: Text, Email, Facebook, etc.
•Communicate a consistent message
•Vary calls-to-action to suit audience and channel
•Ask for and collect contact information
•Provide subscription options
Connect with Your AudienceInternal / External: Personal or Formal
Integrate your communications and facilitate effortless conversations
•Get Connected: use social media icons on website, email newsletters and email signatures
•Add “share” buttons to your web & blog pages and email newsletters
• Include links to website, blog, newsletter archive and subscribe pages from all social media profiles
•Easy navigation between all touchoints
•Ensure consistent branding throughout
Integrated CommunicationsLinking your website, email and social media efforts
10 Step Communications1. Understand who you are2. Know your audiences3. Prioritize your audiences4. Establish Key Messages5. Target your key audiences6. Support your colleagues and employees7. Ask for Feedback8. Evaluate all aspects of your communications9. Measure your results10. Optimize your efforts
Not sure how to get started? a Communications Audit will help establish what’s best for your organization.
For more information call us: +1 604.609.6604Go to our website: KADENZbrand.comEmail: [email protected]: /KADENZbrand