Volume 4.3-4.4 March-April2015 Wishing you the twentieth inception year of IFIM Business School
Volume 4.3-4.4March-April2015
Wishing youthe twentieth inception year of
IFIM Business School
www.i�mbschool.comwww.i�mbschool.com 3
Face to Face brings out its new edition of newsletter to provide information on happenings at IFIM Business School Bangalore.
Contents:
Ÿ IFIM Kanyathon 2015- A Grand Success
Ÿ Dr. Gunjan Mohan Sharma’s paper published in the Journal of Business and Economics published by Academic Star
Publishing Company, USA
Ÿ Prof.Shaji Kurian’s paper on "Sustainable Performance Management Practices in SME – A Study of Machine Tool
Companies in India. " co-authored with Director Dr. Madhumita has been accepted for the 13th South Asian
Management Forum 2015
Ÿ Prof Chowdari Prasad, Dean (Planning & Development) and Dr Sridevi V, Associate Professor (Finance) & Head of
Finance Department attend AACSB Seminars at Delhi.
Ÿ Annual awards for Best Staff and Best Faculty
Ÿ Book Fair held on Campus on 9th March
Ÿ Pledge for donation of Eyes and Eye Testing Camp at IFIM College held on 11th March.
Ÿ Exclusive Demat Account Opening Session with Prabhudas Lilladher for IFIM Students
Ÿ Annual Sports Day conducted on 24th March
Ÿ IFIM B School wins "Most promising B-School with excellent Industry Interface in Karnataka" award at Asia Education
Summit 2015 organized by World Wide Achievers in New Delhi
Ÿ The Toastmasters Club organized the Area-level International Public Speaking Competition held at IFIM Auditorium
on 27th March.
Ÿ Dr Hari Krishna Maram felicitated with the Skill Tree Education Evangelist Award on 29th March.
Ÿ IFIM Institutions gets re-certi�ed with ISO 9001:2008 accreditation
Ÿ Prof Chowdari Prasad delivers guest lecture on “Challenges, Priorities and Recent Trends in Banking Sector”
Editorial Board
Managing Editor – Dr. Madhumita Chatterji, Director
Email: director@i�mbschool.com Mob: +91 98441 71648
Chief Editors – Dr Hari Krishna Maram – Director, PR IFIM Group
Email: drmaram@i�mbschool.com Mob: +91 98453 82308
Prof. Chowdari Prasad, Dean- Planning & Development
Email: chowdari.prasad@i�mbschool.com Mob: +91 94825 49472
Executive Editors – Ms. Josmi Joseph, Marushka Monette, Shikha Kumari
Email: josmi.j@i�mbschool.com Mob: +91 95389 25099
Email: marushka.monette@i�mbschool.com Mob: +91 99005 35880
Email: shikha.kumari@i�mbschool.com Mob: +91 99722 95833
Creative Head-Mr. Naveen Kumar
E-mail: naveen.kumar@i�mbschool.com Mob: +91 98801 74850
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IFIM Kanyathon 2015 – A Grand Success
IFIM KANYATHON 2015 – The annual 5 K Charity Run
which supported the cause to Save the Girl Child was a
huge success. On 8th March 2015 IFIM Business School,
in association with OXFAM India & S.A.F.E (Students
Against Female Exploitation), an organisation formed by
the students of IFIM, conducted a charity run at State
Central Library Campus, Cubbon Park. The run was
�agged off at 6 30 am. The Guest of Honour was
Mr.Ananth Kumar, Union Minister of Chemicals and
Fertilizers, and international paralympic swimmer
Sharath Gayakwad was also present. Kanyathon 2015
was a one of its kind event as it was a fund raiser for a
good cause organized by students, promoting social
responsibility.
This unique initiative, held on International Women’s
Day attracted approximately 2000+ Bangaloreans from
all walks of life. The participants of both genders,
varying from students to working professionals, started
and ended the run at Cubbon Park, and covered a
distance of 5 km in total. IFIM has been successfully
organizing Kanyathon for the past 4 years. It was
originally started in 2011. The three major objectives for
Kanyathon 2015 were Save the Girl Child, Women
Empowerment and Awareness against Female
Exploitation. Every participant was given a certi�cate
besides energy drinks & refreshments.
Speaking on the occasion Union Minister Mr Ananth
Kumar said “In today’s time it is absolutely essential to
stress on the importance of women empowerment. Our
Prime Minister has declared
this year to be dedicated to educating and saving the girl
child. On the occasion of International Women’s Day, let
us all take an oath to save the girl child, and see all
women progress. The next Prime Minister will be a
woman.”
IFIM B School’s Dr. Gunjan Mohan Sharma published
a paper in the Journal of Business and Economics
published by Academic Star Publishing Company,
USA.
Dr. Gunjan Sharma’s research paper presentation titled
Work-schedule Flexibility, Job Satisfaction and
Employee Turnover: A Study of B-Schools’ Teachers in
India "in Global Conference on “Managing in Recovering
Markets at MDI, Gurgaon on 12th March was lauded by
academicians & researchers who were present there.
The Journal of Business and Economics (ISSN 2155-
7950), a professional journal published by Academic Star
Publishing Company, USA has requested him to send the
paper for printing in their journal and have also invited
him to be on their Editorial Board.
Journal of Business and Economics is an international,
professional, and peer reviewed journal, published
monthly in English by Academic Star Publishing
Company, USA. Contributions are sought from all
functional areas of business
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(marketing, management, �nance, accounting, decision
sciences, operations research and economics) and from
other disciplines as long as the material is business or
economics oriented. The focus of the publication is
original completed research that has application to
academicians, researchers, business persons and public
policy makers within the broad areas of business and
economics.
Prof.Shaji Kurian’s paper co-authored with our
Director Dr.Madhumita has been accepted for the
13th South Asian Management Forum 2015
Prof.Shaji Kurian’s paper on "Sustainable Performance
Management Practices in SME – A Study of Machine Tool
Companies in India. " co-authored with our Director
Dr.Madhumita has been accepted for the 13th South
Asian Management Forum 2015 held on 26th-27th
March in Colombo, Sri Lanka.
The core themes were grouped under the following
headings;
[A] Management Challenges and Sustainability Issues in
the 21st Century
[B] Sustainability for Management Education
[C] Sustainability in creating real value
[D] Corporate Social Responsibility (CSR)
[E] Sustainable Business Management: Global
Dimensions
[F] Management Practices of Sustainable Businesses in
South Asia
The Conference was held at Hotel Taj Samudra Colombo,
Sri Lanka
IFIM B School faculty members attended AACSB
Seminars at Delhi
Prof Chowdari Prasad, Dean (Planning & Development)
and Dr Sridevi V, Associate Professor (Finance) & Head of
Finance Department attended two AACSB Seminars at
Delhi of two days duration each.
The �rst seminar on ‘Business Accreditation’ was held on
Feb 24 and 25, 2015. The second seminar on ‘Assurance
of Learning’ was held on Feb 26 and 27, 2015.
Both the seminars were held in New Delhi anchored by
Dr Eileen Peacock, Senior Vice President and Chief
Officer Asia Paci�c, of AACSB International, Dr Jacob
Chacko, Dean of the College of Business Administration
at Abu Dhabi University and Dr Arun Periera, Clinical
Associate Professor and Executive Director, Centre for
Teaching, Learning, and Case Development, Indian
School of Business. The Seminars were held at Hotel
Crowne Plaza New Delhi Okhla Community Centre
Phase – 1
Annual Awards at IFIM
On the occasion of the 20th Year Founder’s Day
celebration, IFIM presented the annual awards for best
faculty and staff of the year. The Best Faculty Awards
were giving to:
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Prof. Nagalakshmi S of IFIM College Book Fair held on Campus on 9th March
On 9th of March 2015, IFIM Business School held a book
exhibition-cum-sale. The exhibition was organized by
'Library' headed by Mr. Mahadeva and Team, at the
Institute’s campus from 10 am to 6.30 pm. It witnessed a
warm response from students and faculty with a footfall
to the tune of around 150. A wide range of books from all
disciplines of education was displayed and it was �ction
that saw the greatest takers. Other areas of interest were
Management Books like ‘B-School in 21st century’,
‘Grand Brand Rajni’, ‘Indian Foreign Policy’, etc.
The objective of this book exhibition was to promote
perpetual learnings, intellectual development and self-
improvement as major factors of social integration. More
than ten publishers exhibited their new editions across
various streams. Some of the leading publishers like
Cambridge, Koganpage, Routepage, Anmol, etc. were
the highlights of the fair.
The books were reasonably priced between Rs 200/- to
Rs 5000/- making it pocket friendly for students, thus
ensuring no one returns empty handed. Being an
intrinsic part of such fairs helps in developing the habit
of reading books. It is a device to spread culture,
education and knowledge. It changes our outlook on life
and widens our domain of learning.
Dr. Sridevi Varanasi of IFIM B-School
Best staff of the year was presented to
Mr. Prasanna G C of IFIM B-School
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IFIM College leads the ‘Pledge for donation of Eyes
and Eye Testing Camp’
On 11th March, the NSS Unit and YRC Wing of IFIM
College jointly planned to conduct 'Pledge for donation
of Eyes and Eye Testing Camp' through Lions Club
International and Dr Agarwal's Chain of Eye Hospitals in
connection to the Founder's Day Celebrations Students
from both College and B-School participated.
After the testing, the students were advised by the
quali�ed doctor about how the eyes must be taken care
of. For further testing and treatment they were given
coupons which entitled them to avail a discount of 50%
at any of their hospitals. A total of 140 students got their
eyes tested and 130 students signed the pledge to
donate their eyes.
IFIM hosts dignitaries from Glasgow Caledonian
University, United Kingdom
Honourable dignitaries from Glasgow Caledonian
University, a public University in Glasgow, Scotland
visited IFIM Campus on March 17th to
build collaboration in research, faculty and student
exchange.
With a history traceable to 1875, the Glasgow
Caledonian University was formally instituted in 1993 by
an Act of Parliament that created Glasgow’s third
university, and what would become one of Scotland’s
largest universities with more than 18,000 students. IFIM
is looking forward to much more international
collaboration in the future
Dr Hari Krishna Maram, Director-PR, IFIM, is elected
as the Chairperson for Karnataka Chapter of Higher
Education Forum (HEF)
Dr Hari Krishna Maram, the Director-Public Relations at
IFIM Group, has been an active member in the �eld of
Management Education in India. This year he has been
elected as the Chairperson for Karnataka Chapter of
Higher Education Forum (HEF).
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participation and enthusiasm from all the college
students.
The ground was �lled with cheers and excitements as
the results were announced. Before giving away the
prizes and certi�cates Mrs. Kalpana Padode- Director,
Home Catering Services, addressed the gathering and
expressed her appreciation for the event and
congratulated the prize winners. Mr Manu M Manohar,
the Wellness Expert of IFIM Institutions and Mr Sujith, the
trainer and Coach both led the events with full spirits.
The entire meet was compeered by Ms Sinzy Sylvester,
the Head of Computer Applications Department. The
Principal, Dr N Ramu blessed the students with
encouraging words. Finally the Convener of Sports
Committee Mr Venkatesh.B.B expressed gratitude to Mrs
Kalpana Padode for gracing the event with her presence
and others for their respective roles through the Vote of
Thanks.
Conducting events like Sports Day offers a large number
of opportunities to introduce students to a sports
integrated lifestyle. These events raise the self-esteem of
the youth and give them con�dence to function
effortlessly.
IFIM B School wins "Most promising B-School with
excellent Industry Interface in Karnataka" award at
Asia Education Summit 2015, in New Delhi
Worldwide Achievers and PERSON (People for Education
Research Scholarship & Outward Nutrition) organized
the 5th Asia Education Summit 2015 - Asia's most
authoritative Conference & Awards for the Education at
The Ashok, New Delhi on Wednesday, 25th March 2015.
It was attended by IFIM’s Dean Planning & Development,
Professor Chowdari Prasad.
IFIM Business School Bangalore received an award for
being recognized as the 'Most promising B-School with
Excellent Industry Interface in Karnataka' at the Summit
this year. Asia Education Summit for Education is a
premier international platform dedicated to innovation
and creative action
IFIM Institutions Celebrates its Annual Sports Day
IFIM College marks its commitment to the signi�cance of
sports in student life by celebrating its Annual Sports
Day on March 24th 2015 at the IFIM Hostel Grounds. IFIM
College believes that sportsmanship not only brings
forth the athlete in every student, but also shapes,
solidi�es and celebrates the importance of sports in our
country.
The event began with a welcome speech by Prof.
Azeema Tabassum which was followed by lighting of the
torch by the chief guest Mr. Mohan, Director at Centre for
Continuous Employability, who declared the sports
meet open. The ground looked colorful with houses
glowing in Vibrant Red, Majestic yellow, scintillating blue
and glittering Green. Before the commencement of the
event the Director Prof. M.S. Lakshmi Narayanan
addressed the gathering and motivated the students to
give their best performance.
The Sports Day began with the track events of 50 meter
dash consisting of four boys and four girls per house
followed by the 100 meter dash. Other individual events
with great number of participants per house included
8X50 meters relay and Medicine ball throw .The three
team events of Football, Cricket and Throw ball
witnessed maximum
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International. In all, 72 Institutions, engaged in different
levels and areas of education were honoured at the
event. The Chief Guest on the occasion was Mr Abhinav
Bindra, Olympian medalist, along with Mr Maninderjeet
Singh Bitta, Anti-Terrorist Activist and Mr Neeraj Kamsal
of Sports Authority of India.
Speaking on the event, Dr Madhumita Chatterji, Director
IFIM B School said “IFIM has always remained at the
forefront when it comes to innovation in education and
industry interface. It has many �rsts to its credit not only
in India but also internationally such as its award
winning compulsory Industry Internship Program (IIP),
�rst of its kind Personality Enhance Program (PEP) which
is a holistic intervention to improve the overall
personality of the student including wellness and
Introduction of the �rst collaborative AICTE approved
program in Business Analytics along with IBM. This is
indeed a proud moment for us. The award is dedicated to
the entire IFIM family who believes in continuous
transformation through innovative practices.”
The Toastmasters Club organizes Area-level
International Public Speaking Competition held at
IFIM Auditorium on 27th March
Toastmasters International is the leading nonpro�t
educational organization that operates clubs worldwide
for the purpose of helping members improve their
communication, public speaking, and leadership skills.
in education where top decision-makers share insights
with on-the-ground practitioners and collaborate to
rethink education. The Award recognized the
professional contributions and academic achievement
of IFIM Business School in the area of education.
The award served as recognition of a signi�cant
contribution to institution building process as an
illustrious career to its students, distinguishing
Institutions that are well respected by the community of
students, researchers, faculty and practitioners.
The India Education Excellence Awards ceremony was a
wonderful opportunity for stakeholders in the �eld of
education, all over the world, to create opportunities of
progress at all levels –National &
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the Prabhudas Lilladher Finance Lab within the IFIM
campus. On Friday March 20 2015, Two representatives
from Prabhudas Lilladher visited IFIM Business School
and explained the process of opening Demat Accounts,
and all the advantages associated with it. This Session
took place at Prabhudas Lilladher Lab itself.
Additional Features available for the students
partnering with Prabhudas Lilladher are that they are
providing live Phone-support for investment queries.
Since their success rate is more than 75% -high accuracy
of this rate is usually not found with the other �rm’s
demat accounts. They patiently clari�ed the doubts of
students regarding the account opening and trading.
Thanks to the informative presentation, most of the
students are opening their Dmat accounts and utilizing
this golden opportunity.
PGDM Finance Students experience a Live Trading
Session by �nancial expert Prof. Premsundar Iyengar
On 13th march 2015 a live trading session was
conducted by Prof. Premsundar iyengar.
The NSE Market was opened at Rs.8873 at 9:15AM which
was higher than the previous day’s close and it was the
indication that the market is in bull mode. Two days
before the live trading the market had entered in to bear
mode and the day was a narrow 7 day. Therefore it was
expected that market may go up or down to a great
extent.
At the end of the �rst half an hour the market went down
to Rs.8848 and in the 4th half an hour the market lost
about 46 points again and reached Rs.8802. The volume
traded had also been increasing for every half an hour.
The market was analyzed by using ABCD analysis; this is
the technique from Prof. Premsundar Iyengar’s own
experience. By this technique one who is interested in
trading and wants to trade can know when to sell and
buy. he explained in detail every part of this type of
analysis and enlightened the students on the methods
to maximize pro�ts and minimize losses in intraday
trading.
Keeping this philosophy in mind, The Toastmasters Club
organized the Area-level International Public Speaking
Competition held at IFIM Auditorium on 27th March
2015. IFIM B School was proud to be a host and learn the
art of communication and leadership designed to help
all students learn the arts of speaking, listening, and
thinking.
Dr Hari Krishna Maram was felicitated with the Skill
Tree Education Evangelist Award “Pillar for
Management Education”
Dr Hari Krishna Maram, Director- PR, IFIM Group, was
bestowed the Skill Tree Education Evangelist award 2015
at JW Marriott, Bangalore. He was felicitated and
appreciated by Sri R.V. Deshpande, Higher Education
and Tourism Minister, Govt. of India on 29th March 2015.
Every year, Skill Tree documents the journey of various
educational institutions in India, shares concerns and
updates in the education �eld and creates awareness
about great work in the industry. After 8 months of long
journey in research, shooting, on air show, they awarded
the best education thought leaders. Bangalore truly
witnessed the journey and success stories of various
achievers. The night was a tribute to those visionaries
who stayed behind the wall and still worked with
complete dedication to education.
Demat Account Opening Session with Prabhudas
Lilladher
Prabhudass Lilladher is a leading stock broking �rm in
India who has partnered with IFIM and launched
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processes are executed efficiently. The QMS was
implemented to document IFIM’s best practices, satisfy
the requirements and expectations of the students and
improve the overall management. Both IFIM B School
and IFIM College were audited in March 2015 by Bureau
Veritas, one of the world’s leading providers of
independent assessment services, to review the
completeness of documentation and to assess the
effectiveness and implementation as well as the
compliance of IFIM’s QMS to the requirements of the ISO
9001:2008 standards.
Speaking on the occasion, Dr Madhumita Chatterji,
Director IFIM B School said “IFIM Institution’s achievement
of the ISO 9001:2008 recerti�cation strengthens and
enforces its vision and promise to provide sustained quality
academic and educational services, research and socially
relevant curriculum for the bene�t of all the students”
IFIM Institutions will continue to progress and
distinguish themselves as pioneering education
providers in India. An international certi�cation like ISO
creates immense opportunities for collaborations and
partnerships with local and international organizations
and the industry. It is an official validation that the QMS
policies and procedures implemented are generating
results, producing industry- ready professionals, and
have the required experience and precision to meet
student requirements and expectations.
Prof Chowdari Prasad delivers guest lecture on
“Challenges, Priorities and Recent Trends in Banking
Sector”
Prof Chowdari Prasad Dean (Planning & Development)
delivered a Guest Lecture on the topic “Challenges,
Priorities and Recent Trends in Banking Sector”, to
students of 1st year M.Com., on March 28, 2015 at
Maharani Lakshmi Ammanni College for Women, 18th
Cross, Malleswaram, Bangalore.
At the end of the session at 12PM the market had lost
almost 80 points witnessed by the students, and at the
end of the day it lost about 200 points. Prof. Premsundar
Iyengar explained every instant of the market well and
gave valuable suggestions as short selling and also the
use of Stop loss order. He quoted the day as a ‘trending
day’.
IFIM Institutions gets re-certi�ed with ISO 9001:2008
accreditation
On Bangalore, 31st March 2015 Two IFIM Group
Institutions have been awarded the prestigious ISO
9001:2008 Quality Management Systems certi�cation
by Bureau Veritas . IFIM College has been recommended
for the ISO 9001:2008 certi�cation and IFIM Business
School has been recommended for ISO 9001:2008
recerti�cation.
The ISO 9001:2008 certi�cation means that the quality of
the Institute’s processes and standards are on par with
international management systems. It also means that
both IFIM Business School and IFIM College have
instituted quality assurance methods in teaching,
research and support services, and have built
procedures for its maintenance. In formalizing and
maintaining its quality assurance methods, it can be
assured that education services and research quality
remains at its best and all
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