Face IT2U: An Introduction

Unique

Visual / Logo

Search

Monitor & Protect

your Valuable

Brand

Face-it

Monitor & Protect

your Valuable

Brand

Protect

Consumer

Trust

Your Search

Solution

Company

Your Search

Solution

Company

Unique

Visual / Logo

Search

Protect

Consumer

Trust

Monitor & Protect your Valuable Brand

- INTRODUCTION -

2010 - Executive Summary

Presentation / Face IT2U © 2010 Face IT2U B.V.


Presentation / Face IT2U

Business issues Brand Use & Abuse

Our Detection & Solution Services

Brand Results & Reporting

Face IT2U organisation

Agenda

© 2010 Face IT2U B.V.



We offer organisations insights on Brand Use through

Innovative Search Solutions in order to

increase Customer Trust & protect Brand Value

Our search technology is developed together with

universities and companies

We help organisations with an oriented search for

information in an unstructured complex online world

We offer an unique systematical Tool in which

visual- & name recognition is core

As such companies are able to increase efficiency

and effectiveness of their brand & marketing policies


Face IT2U core technology process

• Extracting information & adding contact details for relevant visuals

• Reporting details of online Brand users to management

• Matching logo or other items of interest with all online visuals / words

• Online crawling of company Brand/ logo/topic/ community etc.

1

Search

2

Match

3

Enrich

4

Report

IN

OUT









Agenda




“Free ride” with a brand is increasing

easy to copy, however hard to find & fight:

extreme growth of visual (logo) information on the internet




Managing your brand policy

- ‘Tracking & Tracing’ of logo & conversations on the internet important for customer insights Marketing dept.

Controling your brand & image

- Important to control specifications in the Brandguide

- No link with ‘discutable parties’ to prevent negative emotions and Brand damage

Impacting 3rd parties & consumers

- Raise your voice against parties infringing your Brand

- Engagement of your customer important for Brand preference

Business wish: be in control of your brand!








Agenda


Face IT2U offers an unique search technology

Tracking & Tracing of your Brand - automatically – for the internet environment

LOGO & Brandname Tracking

Brand name / trademark / payoff’s / color patterns / font type etc. are traceable

Sentiment Tracking

Measurement & reporting of emotions / sentiment around the Brand on fora, blog’s en other internet sites

Active & focussed follow up to target segment possible

Face IT2U - Online Brand Tracking Services –

Focus on controling your brand experience



Overview of parties not exactly following your Brand spec’s (e.g. Licensed parties, dealers etc.)

Overview of parties abusing your Brand

Add-on: Monitoring

Follow up & Monitoring process on combatting cases of abuse: your marketing or legal content is included

Add-on: Protect Trade

Combatting illegal trade of Branded merchandise on the internet: stopping content/offer within 24 hours on eBay/Marktplaats…

Logo & Brandname Tracking

Your opportunity to contact or stop parties

taking a „free ride‟ with your Brand





Collect

• Collecting online data & discussions• Different segments, communities and opinion leaders

• For all relevant sources…

• For all relevant topics…

Analyse

• Analyse relevance & sentiment• Volume & Sentiment of Brand can be measured

Consolidate

• Consolidate data into information for marketing• About opinions of your segments, brand experiences, customer service experiences, retail stores etc.

• From communities to individual opinions

• With dashboard analyses, datafeed or rapporting tools

Sentiment Tracking

Use the power of social media and easily integrate

results within your marketing department


Domain Tracking

Use & Misuse of your Brandname

in URL’s around the world

Logo Tracking

Use & Misuse of your Logo/Trademark

in webpages around the world

Sentiment Tracking

Tracking emotions, opinions, brand experience in Blogs/sites

Brand Assessment

Negative Positive

1-5 6-10

Online Brand Tracking

Different solutions in order to optimise

your marketing strategy

Merchandise TrackingTracing and stopping illegal

Merchandise sold through internet









Agenda


% usage old/new logo by licensed

dealers

% abuse of logo by 3rd parties

Monitoring of follow-up actions done

by management

# products with making use of Brand

name

Revenu impact of illegal merchandise

# stopped parties on eBay, Marktplaats

Which news sites are relevant

Which community / segment influences my

Brand the most

Who is the opinion leader within the community

What is my performance against competitor Brands

Which events are influencing the sentiment

Brand

usage

% abuse of Brand

with commercial goal

% traffic diversion

toward own

sites/content


Instandly increase your management insights

Domain

usage

Illegal

trade

Brand

experience






Added Value for your organisation

Marketing

Insights

• In… Dealernetwerk

• In… Concurrenten

• In… Doelgroep

• In… Merkbeleving

• In… Misbruik en gebruik van merk

• …

Effectiviteit organisatie

• Inzet Merk/Logo waar toegestaan

• Beperken illegale handel

• Beperken omzetderving

• Gericht Campaign management

Efficiency organisatie

• Inzet marketingbudget optimaliseren voor:

• Uitvoering Merkbeleid

• Communicatie met doelgroep

• Beperken concurrentie

• Besparen op Fte inzet

€Marketing

Insights

• In… Dealer network

• In… Competitors

• In… Target segment

• In… Brand experience

• In… Use & abuse of brand

• …

Organisational Effectivity

• Brand is correctly used

• No illegal merchandise

• Stop to revenu cannibalisation

• Focused campaign management

• Bechmarking to competitors

Efficiency Organisation

• Optimalisation in marketing & legal budget:

• Branding policy

• Communication with target segment

• No free riders

• Efficient use of Fte

• …

€


Interested?

[email protected]

www.faceit2u.com



Face IT2U: An Introduction

Business

brand value

brand damageimpacting

brand specs

brand engagement

valuable brand introduction

brand image important

brand marketing policies

brand preferencebusiness