Fabricio Noronha, LiuGong presenation at Aftermarket 2012, Part 2

*Economics

*Key Indicators:EconomicsBusiness Analysis

335%5%

80%80%

61%61%

69%69% 117%117%

92%92%

131%131%

6Latin America – Is the market prepared?

*

*Local culture**Market maturity Globalized, getting demanding

Heterogeneous

*Transportation – Logistics*Education – manpowerEducation – manpower

*New players increase competitionCHINA2012

CHINA2005

USA2012

BRAZIL2000

BRAZIL2012

*Black marketDEMANDING

Latin America – Is the market prepared? 7

*

*Manpower*Training and maintain

*When Sales are doing well:*Small aftersales contribution to

*QualityTraining and maintain

*Logisticsthe company profit (%)

*Low focus on aftersales*g*Manage resource and distribution

*When Sales are NOT doing well:

*Cost *Time*Flexibility

*M k t i t d

*Higher Aftersales contribution to the company profit (%)

*High focus on aftersalesCost Time *Market oriented*Supply chain management

High focus on aftersales

Latin America – Is the market prepared? 8

*

*Developing *Developing countries↓ Economy

↓ Employment

*Import factories/knowledge

↓ Employment ↓ Economy↓ Employment

↑ Economy↑ Employment g

*Great investments*Export/Import goods

↑ Economy↑ Employment

↑ Employment

Export/Import goods*Sustainable Growth

↑ Employment

Latin America – Is the market prepared? 9

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Contacts:email: [email protected]: fabricio.noronha.brMobile: +55 (31) 9366-0807LinkedIn: http://br.linkedin.com/in/fabricionoronhaLinkedIn: http://br.linkedin.com/in/fabricionoronha

Latin America – Is the market prepared? 10