FA102a, Research, Product Proposal and Brand Development sic Streaming Device Chip Sabrina O’Neil
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FA102a, Research, Product Proposal and Brand Development
Music Streaming Device Chip Sabrina O’Neil
“Internet radio without the web”http://www.kurzweilai.net/internet-radio-without-the-web
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research
“Technology that downloads high-quality personalized music while connected to WiFi and caches it for mobile use.”
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research
“Monitors what you have listened to or skipped and even the time of day.”
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research
Does not use up monthly phone data usage or require constant internet access
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Research
Connects to device or headphones App downloadable for Apple and
Android Pay a small monthly or yearly fee
Music Streaming Device Chip Sabrina O’Neil
Assignment 01 / Future Product or ServiceMusic Streaming Phone Case
Frustrations• Doesn’t have a lot of
money• Goes over on cell
phone data every month
• Wants to discover new music
Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Research
Goals• Study• Travel• Hang out with friends• Surf• Skate
Meghan, 20 / Adventurous student
Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona ResearchJames, 35 / Busy working commuter
Frustrations• No service on
subway• Purchasing music
online is too expensive
• Phone storage is too full to store music
Goals• Work/write• Relax• Go out with friends• Workout
Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Diagram
Music Streaming Device Chip Sabrina O’Neil
Assignment 02 / User Persona Portrait
Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / BrandingSource for Brand Character Words / Kanye West
Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / BrandingBrand Character Diagram
Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / BrandingNaming Process
When thinking of my product, I thought of the words “music” and “streaming”
I played around with the words, combining them or adding different prefixes/endings
Music Streaming Device Chip Sabrina O’Neil
Assignment 03 / BrandingFinal Product / Mysic
The main point of the device is music streaming
A huge emphasis is also on the personalization of the music
Mysic translates to “my music” which combines the two main points: music and personalization
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