Fa102a assigntwo

Pre-implantation Genetic Screening Angelina Izzo

FA102a, Research and Speculative Product/Service Development

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

“By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies”http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

-Human reproduction is about to undergo a radical shift

https://www.geneticliteracyproject.org

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

• At present, over a thousand such diseases can be screened during PGS.

• Parents using IVF and PGS can select embryos not carryingthose diseases.

https://isbibbio.wikispaces.com

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Pre-implantation Genetic Screening Angelina Izzo

Assignment One Research

• Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade.

http://philadelphia.cbslocal.com/

Pre-implantation Genetic Screening Angelina Izzo

Assignment One Future Product or Service

• Pre-implantation Genetic Screening• Genetic modification beneficial or detrimental?• Creating “super-humans”• Basically “deleting” genetic diseases

Pre-implantation Genetic Screening Angelina Izzo

Source for Brand Character Words:

Pre-implantation Genetic Screening Angelina Izzo

Name Process

GENEMOD• Play on words that is both interesting and to the

point

Pre-implantation Genetic Screening Angelina Izzo

ORIGINAL DRAWN DIAGRAM

Pre-implantation Genetic Screening Angelina Izzo

After considerationit was clear that thename could be simplified further

which createdGENEMOD,the simple andto the point brand name