Fa102 assignment03

FA102a, Research and Brand Development

Jessica Valiente Virtual Taste Testing

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Use of electrical and thermal stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Varying levels of electrical currents and temperature of the electrode produce sour, salty, bitter, and minty tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Practical uses include creating a new reward system for gaming and healthcare applications for diabetics or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Virtual Taste Testing Using Simulator

Jessica Valiente Virtual Taste Testing

Assignment One, Description of Future Product or Service

Jessica Valiente Virtual Taste Testing

Jessica Valiente Virtual Taste Testing

Assignment Two, Naming Process

Selected name: SimuShock

Justification: • Slightly literal and not • The product itself uses electrical currents to

simulate tastes, but it’s “shocking” in the sense that it is not something that’s ever really been used

Jessica Valiente Virtual Taste Testing

Jessica Valiente Virtual Taste Testing

Assignment Two, Brand Character Diagram

Jessica Valiente Virtual Taste Testing

Jessica Valiente Virtual Taste Testing

Assignment Three, Logotype Research, Word From Diagram

immersive

Jessica Valiente Virtual Taste Testing

Assignment Three, Logotype Research

http://www.nintendo.com/wiiu http://www.apple.com

http://www.twitter.com

Jessica Valiente Virtual Taste Testing

Assignment Three, Finished Logotype