BROADCAST IN NEARLY 2 TERRITORIES WORLDWIDE >7,000 4.1M IN 2018 +8% VS 2017 195,000 AVERAGE PER RACE ATTENDANCE 4.8BN IMPRESSIONS DURING 2018SEASON (+6%) 1.9BN IMPRESSIONS DURING 2018 SEASON (+16%) 463M VIDEO VIEWS DURING 2018 SEASON (+106%) F1 CLIPS NOW AVAILABLE TO BROADCASTERS VIA F1 INSIGHT 506 F1 ® FACT SHEET RACES 21 COUNTRIES 5 CONTINENTS 1.76B CUMULATIVE AUDIENCE 490M UNIQUE VIEWERS (+10% vs ‘17) FASTEST GROWING MAJOR SPORT ON SOCIAL MEDIA IN 2018 22.2M SOCIAL MEDIA FOLLOWERS GLOBAL FANS DATA GENERATED BY EACH CAR PER RACE WEEKEND 16GB SENSORS ON EACH FORMULA 1 CAR 300+ OF BROADCAST CONTENT STORED ON EACH CAR PER RACE WEEKEND 70GB RECORD SPEED (MONTOYA, 2005) 231MPH +54% 3.8BN IMPRESSIONS DURING 2018SEASON (+94%) *Global fan number based on actual data in 27 markets, and estimates in other global markets
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BROADCASTIN NEARLY
2TERRITORIESWORLDWIDE
>7,000
4.1MIN 2018
+8%VS 2017
195,000AVERAGE PER RACE
ATTENDANCE
4.8BNIMPRESSIONS DURING2018 SEASON (+6%)
1.9BNIMPRESSIONS DURING 2018 SEASON (+16%)
463MVIDEO VIEWS DURING 2018 SEASON (+106%)
F1 CLIPS NOW AVAILABLE TO BROADCASTERS VIA F1 INSIGHT
506
F1® FACT SHEET
RACES21 COUNTRIES5 CONTINENTS
1.76BCUMULATIVE AUDIENCE
490MUNIQUE VIEWERS (+10% vs ‘17)
FASTEST GROWING MAJOR SPORT ON SOCIAL MEDIA IN 2018
22.2M SOCIAL MEDIA FOLLOWERS
GLOBAL FANS
DATA GENERATED BY EACH CAR PER RACE WEEKEND
16GB
SENSORS ON EACH FORMULA 1 CAR
300+
OF BROADCAST CONTENT STORED ON EACH CAR PER RACE WEEKEND
70GB
RECORD SPEED (MONTOYA, 2005)
231MPH
+54%
3.8BNIMPRESSIONS DURING2018 SEASON (+94%)
*Global fan number based on actual data in 27 markets, and estimates in other global markets
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