F aslide1

FA 102a, Research and Brand Development

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment One, Research

Peter WatersPeter WatersHouse-Cleaning Robot

“A Robot that Learns How to Tidy Up After You”

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

Assignment One, Research

Peter WatersPeter WatersHouse-Cleaning Robot

- Robot trained to survey room, - Robot trained to survey room, identify objects, figure out where identify objects, figure out where they belongthey belong

http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-youhttp://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

Assignment One, Research

Peter WatersPeter WatersHouse-Cleaning Robot

““The robot begins surveying the room The robot begins surveying the room with a Microsoft 3-D Kinect Camera, with a Microsoft 3-D Kinect Camera, originally made for video gaming.”originally made for video gaming.”

http://www.news.cornell.edu/stories/May12/PlacingNewObjects.html

http://geekdad.daddyforever.com/images/2010/Kinect-sensor.jpg

Assignment One, Research

Peter WatersPeter WatersHouse-Cleaning Robot

“[The Robot] divides each task into small chunks, computing a series of features of each chunk.”http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-youhttp://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

Assignment One, Description of Future Product

Peter WatersPeter WatersHouse-Cleaning Robot

A House-Cleaning Robot

Assignment Two, Naming Process

Peter WatersPeter WatersHouse-Cleaning Robot

Key Words in Original Post:Robot, Tidy, Clean

Generated Name Possibilities:Robo-CleanTidyBot

Selected Name: TidyBot

Justification:Simple, easy to remember name that clearly identifies the product’s function. Takes a complex product and makes it user-friendly.

TidyBotTidyBot

Character/Persona Tone

Language Purpose

- Professional- Careful- Friendly- Honest

- Scientific- Personalized- Methodical- Meticulous

- Clean- Order- Organize- Assist

- Time-Saving- Sleek- Revolutionary- High-Tech

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research,Word from Diagram

Peter WatersPeter WatersHouse-Cleaning Robot

High-Tech

Assignment Three, Logotype Research

Peter WatersPeter WatersHouse-Cleaning Robot

http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.pnghttp://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-Cisco_logo.svg.pnghttp://keithsawyer.files.wordpress.com/2008/09/apple-logo1.jpg

Assignment Three, Finished Logotype

Peter WatersPeter WatersHouse-Cleaning Robot

TB⌘

Assignment Four, Social Media Branding,Research

Peter WatersPeter WatersHouse-Cleaning Robot

http://www.facebook.com/iRobotRoomba/info

iRobot Roomba:

ASIMO:http://www.facebook.com/ASIMO/info?ref=ts

NAO Aldebaran Robotshttp://www.facebook.com/Nao.Robot

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Four, Social Media Branding,Creating Community

To spread the word about TidyBot, I made a Facebook pageand posted it to my wall, asking people to comment and likeas they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reaction from potential “buyers.”

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Four, Social Media Branding,Assignment Four, Social Media Branding,Facebook PagesFacebook Pages

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Four, Social Media Branding,Facebook Pages

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Four, Social Media Branding,Facebook Pages

Assignment Five, Webpage LayoutResearch for Wireframes

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Five, Webpage LayoutResearch for Wireframes

Peter WatersPeter WatersHouse-Cleaning Robot

Assignment Five, Wireframe

Peter WatersPeter WatersHouse-Cleaning Robot

LogotypeBuy Now Tech Specs FAQs RF News

Short Description

Social MediaLinks

Photo with Tagline Text

About

Assignment Five, Tagline Research

Peter WatersPeter WatersHouse-Cleaning Robot

“Think Different” – Apple“Solutions for a Small Planet” – IBM“The Miracles of Science” – DuPont“The Next Stage.” – Wells Fargo“Slightly Ahead of its Time” - Panasonic

http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/

http://www.nytimes.com/1997/08/28/business/ibm-s-multimedia-campaign-posits-that-small-is-beautiful.html

http://www2.dupont.com/DuPont_Home/en_CA/

http://www.economist.com/node/14513894

http://www.namedevelopment.com/list-of-taglines.html

Assignment Five, Homepage Visual Designin a Browser

Peter WatersPeter WatersHouse-Cleaning Robot

http://invis.io/XJB1MJYF

Assignment Five, Lower Level Visual Designin a Browser

Peter WatersPeter WatersHouse-Cleaning Robot

http://invis.io/2DB1UQKU

Assignment Five, Linked Prototype URL

Peter WatersPeter WatersHouse-Cleaning Robot

http://invis.io/XJB1MJYF