PORTFOLIO Linkedin: nl.linkedin.com/nl/ezrarood Phone: +31 65 111 52 52 Email: [email protected] 1. Video DM Creation of an effective 3 step campaign to convert SME to Bluebiz account holders. Video DM, prefilled email, follow up call. 30,4% conversion. When: December 2012 For: KLM 2. Magazine Adding Inspiration to the mix with theme based content. When: January 2015 For: Hampshire 3. Editing & PR Final editing and launch PR campaign for the children's books ‘Keetje Kakelkont’ and ‘Olivier Liftportier’ . When: March 2010 For: Bont&Blij 4. Elevator pitch and new media model Elevator pitch and core business in simplified model in preparation of interview. When: December 2014 For: Zooka.tv 5. Award for most effective DM campaign Nominated by and 2 nd place award from the French ‘Femme du Tourisme’ for multi channel prospect campaign When: May 2013 For: BCD Travel France 6. Brand driven multi channel campaign Key drivers traffic boost based on new brand positioning. When: October 2015 For: Hampshire 7. Customer Journey Design of Customer Journey, based on the AIDAmodel. It helped identify each customer touch point and its role in the buying cycle. When: January 2014 For: Hampshire 1 2 4 5 6 7 3 1 6 2 5