EyeMags Whitepaper Jul2015 v1.0

Slide 1

Appies and EyeMags Overview

Platform V4

Jul 2015

Slide 2

EyeMags is an App Factory which can build Apps for any phone

Appies is an App for iOS and Android which can build Apps

from the phone or tablet

It’s totally free for non commercial use and license fees are low.

“Pro” license buyers can fully brand their apps with their own

branding.

Slide 3

What are Appies & EyeMags apps?

It’s all about good content:

• Your Great content now works on every device

• No technical knowledge is needed to make apps

• Consists of Pages of pictures and text

• Contents List for quick access to a specific page

• Share apps with friends (native sharing enabled on Android)

• Define links to videos, maps, web pages, click to call and click to sms (licensed versions only)

• Define your own branding element, colours etc (licensed

version only)

Slide 4

Who uses EyeMags?

• Ordinary people – for showing friends personal pictures and info and sharing

– Doctors in India use for treating skin diseases with examples

• Small Businesses/Organisations – Creation of Small Business brochures in Africa

– Visit centre brochures in the USA

– Info brochures for students in colleges in the UK

• Professional App Creation Agencies/Developers – Fast creation of apps for all devices using professional content

– Used worldwide particularly in middle east (NB we have right to left language support)

• Professional Publishers – Major Fashion blog network uses a whitelabel EyeMags

Slide 5

Appies & EyeMags use cases

Small Businesses Industries and Categories such as Farming, Education and Fashion New Product Categories such as short stories Ideal for Developing world where multiple phone types still used

Slide 6

Features/Options

Slide 7

Full Whitelabel Option for company X

• Your own product name eg MobileMags

• Integrate with your site design

• Free Apps created have your company X logo in them

• About text is about your company X

• Works on all your phones (Android coming soon)

Apps Fixed Web Mobile Web

Slide 8

Environment Issues

• 30 tons of paper are picked up by Westminster council every day (mostly from free news papers)

• We do not need paper anymore to see information

Slide 9

Publisher Issues

• Publishers revenues are plummeting as Publishers failed to monetise the Internet

• Mobile is providing new monetisation capability but mostly for iOS currently

• New Categories such as Short Stories creation and consumption now possible

Slide 10

Content Adapted for each device

• Works with all screen

sizes of all phones and

tablets

• Not lowest common

denominator – special

versions created for

Android, iPad, iPhone,

Blackberry and Nokia

touch phones

Slide 11

EyeMags is an App Factory.

Appies enables content creation on a phone itself

Publish to every phone in minutes.

Slide 12

EyeMags Pro definable branding Manta in the iPhone & Android

Icon can be defined

Magazine Cover is defined

All branding elements are definable

About screen text is definable

Options for Sharing (Native sharing on Android)

Slide 13

EyeMags Pro definable branding

Menu elements definable

Magazine Cover is defined

Top menu scrollable across screen top

About screen text is definable

User experience shown for Android phone

Slide 14

Manta in the iPad

Icon can be defined

Magazine Cover is defined

All branding elements are definable

About screen text is definable

Contents List

User experience shown on the iPad

Slide 15

Java Client experience

Icon can be defined

Magazine Cover is defined

All branding elements are definable

About screen text is definable

Options for sharing

User experience shown on a 240x320 screen size

All Java phones are enabled for Touch as well as keyboard access Special support for Blackberry large file support for license holders (using Research in Motion COD file format)

Slide 16

Web-site viewing & publishing

Slide 17

Viewing content

Slide 18

Viewing one magazine

Slide 19

Creating a magazine

New definable menu options

Slide 20

What are e-Links? • Up to 3 optional links

• publisher defines text and the action

• A the bottom of each story on iPhone and S60 touch

• In the options menu on Java phones (change as story changes)

• e-Links can be any of the following

• Link to web or mobile site

• Message sending via SMS for all phones but iPhone and local e-mail on iPhone – could be your premium sms number

• Click to call link (initiate your phone call – could be a premium number)

• Google Maps search term –clicking takes you to map

• Feedback via eyemags email server

• Competition answer via eyemags email server

• Video link to Youtube video (dependent on phones you-tube capabilities)

Publisher defines the Text and action for each e-link on each page

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Slide 21

e-Links – video example • Example e-links shown

below for a video links

• When the link is clicked a video thumb nail appears below. Clicking that takes user to video player

Videos work seemlessly on the iPhone

Slide 22

e-Links – maps example

• Example e-links shown below for a map link

• When the link is clicked the gmaps app is run with the pre-defined search term ie you can show the user any location.

Slide 23

e-Links – message example

• Example e-links shown below for a map link

• When the link is clicked it runs the email client on the iPhone, the SMS client on S60 touch and on Java phones just sends an SMS.

Slide 24

e-Links – click to call example

• Example e-links shown below for a map link

• When the link is clicked it runs the phone client on devices which support this functionality – this could be used to call a “sales hot line” for example.

Slide 25

e-Links – feedback example

• Example e-links shown below for a feedback link

• When the link is clicked it runs a mobile web page on our site which allows the user to send an email to an address defined by the publisher

Slide 26

Pro-Options Theme editor

• Professional option

allows publishers to

create their own

branding (graphics,

text and links) on the

phone in totality –

example shows a fake

brand called “Manta”.

• Once a theme is

created it can be re-

used for multiple mags

Slide 27

Use Cases

Visitor guides to your attraction

Short stories

pre-installed phone brochures promoting Sale of accessories

and 1000s of others

Fashion360 whitelabel

Slide 28

Thank you

http://eyemags.com

http://appies.me

Showing FarmAppies app