eyemaginetech.com http://www.eyemaginetech.com/blog/integrating-hubspot-magento-43-increase-in-revenue-year-over-year Integrating HubSpot & Magento: 43% Increase in Revenue Year- Over-Year Let me tell you a story about how one very special ecommerce retailer obtained a 43% increase in revenue year- over-year by integrating HubSpot and Magento .1 This story begins with two superheroes: HubSpot and Magento. HubSpot and Magento are know across the land as two very powerful platforms on their own. Some consider them the best of the inbound marketing and ecommerce worlds, respectively. Do you know what happens when the two platform powerhouses combine forces? The Challenge. Once upon a time, an online retailer of homebrewing kits began using HubSpot with the goal of increasing online traffic and revenue. However, the retailer's outdated eCommerce site was not integrated with its marketing platform, forcing it to perform painstaking manual imports of its customer data. With a database of over 350,000 contacts, this unautomated process costed the retailer time and peace of mind. While the company attempted to nurture its customers using a robust suite of tools, its greatest challenge became acquiring the data needed for targeted marketing. This archaic system required the innovation that only an integration could provide. The EYEMAGINE team, creators of HubSpot's official Magento integration, migrated the retailer to the Magento platform, revitalized the brand's online store with a responsive design, and implemented an end-to-end inbound commerce strategy. As a result of EYEMAGINE's innovation, the retailer's online sales grew 43% year-over-year in 5 months, a record for the company.