M.A.C.K. Attack Marcos Velasquez Objective Determine the viability of locating ExxonMobil in Trinidad and Tobago.
M.A.C.K. AttackMarcos Velasquez
ObjectiveDetermine the viability of locating
ExxonMobil in Trinidad and Tobago.
Business Model of ExxonMobil
Value Proposition• Customer Problem: Any need of gas for transportation
and other gas powered equipment at a convenient and reasonable price in rural and urban areas.
• Product/Service: Exxon Mobil has gasoline and shopping convince to offer their customers at reasonable price in accordance to where they live.
• Value: The value is high.
Business Model of ExxonMobil
Competitive Strategy
• Differentiation Strategy – ExxonMobil offers numerous superior products.
• ExxonMobil is also committed to chemicals, while most oil companies exiting from the business.
Business Model of ExxonMobil
Target Segments
• Marine Transportation
• Privately funded transportation
• Locals
• Tourists
Advertising
• Billboards
• Radio
• Television
• Public transportation
Business Model of ExxonMobil
3 Main Divisions1. Upstream: Exploration
2. Downstream: Retail
3. Chemical Company
• Lead the world in
Profits: $40.6 Billion
Market Value: $460 Billion
Revenue Generations and Margins
•Revenue is up 2% from last year to $404.5 Billion Dollars.
•Profit Margin is about 7.6% of Revenues earning about 9.2 cents per dollar.
Business Model of ExxonMobil
Competitors• Chevron Corporation• TOTAL S.A.• ConocoPhillips• Sunoco• BP• Valero Energy Corp.• 7-Elevan
Complementors• “On the Run” food stores• Tobacco Products (Marlboro, Camel,
ect.)• Beer Products
(Miller, Budweiser, ect.)• Newspapers and Magazines
Trinidad and TobagoCulture
Research finding
• Famous for Pre-Lenten Carnival
• When invited to someone's home it is customary to take a gift
• Local business customs reflect those of the U.S.A
What this means to ExxonMobil
• Attract more customers
• ON THE RUN could be a quick stop
• No changes to business customs
Trinidad and TobagoCompetition/Community Impact
• Stopping the spread of polio, malaria, and AIDS is a major concern
• They have programs already set up to help stop the spread of these diseases.
Research Findings What this means to ExxonMobil
Trinidad and TobagoCompetition/Community Impact
• The Basic Education Project. This is to enhance the quality of education.
• ExxonMobil supports programs that improve education around the world.
Research Findings What this means to ExxonMobil
Trinidad and TobagoCompetition/Community Impact
• There are three main oil companies in Trinidad and Tobago.
• ExxonMobil does not have a lot of competitors to compete with.
Research Findings What this means to ExxonMobil
Trinidad and TobagoEconomic & Political Environment
Research Findings
• Growing GDP up 12%
$20.9 Billion.• Port of Spain for imports
& exports.• In the 2007 election, all 3
parties support increased foreign investment.
What this means to ExxonMobil
• Buy our gas, products & services, and wash their cars.
• Convenient for receiving and shipping products.
• Expansion of ExxonMobil in the Caribbean.
Product /Service Marketability
• The Price ($0.50/L)
• Product (Gas)
• This is Significant to Exxon mobile because they will be able to make a profit
• This is significant to Exxon mobile because this a service that is needed for all transportation needs.
Product /Service Marketability
• Promoting (T.V, Radio, News Paper)
• Place (Port of Spain, in a busy cross street)
• This is significant to Exxon mobile because this will allow them to be more recognized leading in higher sales.
• This is significant because location can drive or kill a business.
Labor Conditions
Research Findings• Child labor laws do
exist • No government
enforcement of these laws exist.
What this means to ExxonMobil
• This could cause bad legal and press issues
• A caution to human resources to carefully verify all employees age.
Labor Conditions
Research Findings• Minimum Wage is
TT$10 (US $1.66)
What this means to ExxonMobil
• Low cost labor means higher profits.
• Ability to pay higher wages causes more money in the community to spend at Exxon.
Labor Conditions
Research Findings• 89% of children
attend school • Most achieve
equivalent of a high school degree
What this means to ExxonMobil
• When hiring employees less likely to have literacy barriers.
• Also reading and understanding advertisements will not be an issue.