Industry Expectations External Project/Competition Breif Headings and Quotes Sub Headings Information and breif information
Industry ExpectationsExternal Project/Competition Breif
Headings and Quotes
Sub Headings
Information and breif information
External Project Breif -
ResearchYCN Awards - About
From resarching this company i have gathered that They’re drawn to the disciplines of students with potential in design, advertising, illustration, photography, animation, publishing and all cre-
ative business in-between. As they describe themselves:
“We’ve been doing this in many ways since we ourselves set sail in 2001. Ways like our longstand-ing annual Award Programmes and daily online Showcases which elevate creativity internationally, our Directories which make valuable information easy to come by, our daily curation of Oppor-tunities, our ongoing Event series and our quarterly Magazine. We love to help creative people do
new things.” - YCN
Some of the things they do, range from Awards, Publications, Events on learning Products and mainly finding that potential talent. They are based on Riventon street in London and have mem-bers that are scattered all around the world. This company really intested me into taking a look into
what breifs they had to offer and what online competions i could benefit from.
YCN Student Awards 2014
The YCN Student Awards annualy shine a light on emerging creative excellence; and run closely alongside leading Universities, Colleges and Art & Design schools internationally. The awards are
based around a collection of live creative briefs; written each year by partnering organisations.
The Awards enable all those that take part to benefit from engaging with thoroughly contempo-rary communication challenges, and give increased confidence, visibility and employability to all
those that excel within them.
Work submitted in response to each brief is closely examined by the brands and organisations that wrote it, often alongside the agencies with whom they work. They are asked to draw up a shortlist of the submissions felt to be the most outstanding from all those received in response to their brief. There are no first, second or third place style nominations, if you have been Commended this means your work has been chosen as one of the most outstanding entries to that particular
brief and you will be Commended alongside a selected number of other entries for your brief.
You may submit work as an individual or as a team. Teams can consist of as many people as you wish. All submissions must be in the English language.
There is no entry fee.
Eligibility
Submissions are invited from anyone in full-time or part-time education, anywhere in the world.
Prize
Commended entrants are awarded at a splendid Ceremony each year; and all commended work is showcased in the pages of the YCN Student Annual. 15,000 copies of the Annual are distributed
across education, and across the creative industries.
After looking through the terms, i think that this site is one of the more promising ones towards my competition.
- Competition requirments
YCN Awards - BreifsBear
A panda cub is 1600 times smaller than its Mum, so little it could
fit in a teacup.
A d b i
PANDA BEARLives: Asia
BROWN BEARLives: North America,
Europe & Asia
Sun bears have very long tongues to steal honey with.
b
SUN BEARLives: South Asia
Sloth bears have a gap in their teeth to suck up ants and termites.
Sl th b h
SLOTH BEARLives: Asia
A spectacled bear has big white rings around
its eyes that look like glasses.
SPECTACLED BEARLives: South America
Brown bears can eat up to 25 giant salmon a day.Brown bears can eat up
25 i t l d
POLAR BEAR
Polar bears have an extra pair of eyelids to
act as sunglasses.
P l b s ha
Lives: The Arctic
BLACK BEARLives: North America
Black bears often sleep for 5 months without
eating or drinking.
Black bears often sleep
ASIATIC BEARLives: Asia
Asiatic bears love playing in water and are very
strong swimmers.
A spectacled bear has
Asiatic bears love playing
There are 8 kinds of bear in the world (9 if you include us), and even as you’re having your breakfast, they’re wandering around the woods and mountains of North and
South America, Europe and Asia. Here are a few facts about our fuzziest friends.
For a bear hug visit: www.bearnibbles.co.uk
or give us a growl on [email protected]
BEAR, The Big Cave,
Deepest Darkest Woods,PO Box 70712
London EC1P 1GL
bear code
salt
added sugar
artificial colours or flavours
...and absolutely no added nonsense
with no addednonsense
lt
ugd
col
s
cia
dded
d
best before:
cereal letters
Alphabites are a delicious healthy breakfast with no
added sugar or salt. Instead, we use coconut blossom
nectar, the deliciously sweet sap from the flowers of the coconut tree to make
them naturally sweet and crunchy without having to
add any sugar at all.
No nonsensebreakfast
*Coco
nut
nec
tar
has
a lo
w G
I of
35
vs 7
0 fo
r re
fin
ed s
ugar
s.
Fin
d o
ut m
ore
at
ww
w.b
earn
ibbl
es.c
o.uk
/alp
habi
tes
Because coconut blossomnectar has a much lower
glycaemic index than sugar *,it prevents crazy sugar highs
and grizzly sugar crashes,keeping kids fuller for longer,
and fingers out of the biscuit jar.
Typical valuesEnergy
ProteinCarbohydrateOf which sugars*FatOf which saturatesFibreSodium
Per 30g servingwith 125ml semi
skimmed milk722 kj
171 kcal7.1g29g11g2.8g1.5g
2g0g
Per 100gserving1570 kj
375 kcal8.8g
77.9g18g1.8g0.5g6.5g
0g
*contains naturally occurring sugars
Nutritional information
Any allergies? Contains gluten, may contain
traces of milk and soy.
No bears were harmed… our cereals are suitable for vegans.
Please recycle your BEAR box.
Alphabites are a delicious healthy breakfast, high in
fibre with no added sugar or salt. Instead of adding refined
sugars, we use coconut blossom nectar, the
deliciously sweet sap from the flowers of the coconut tree to make them naturally
sweet and crunchy.
No nonsensebreakfast
Alphabites ingredients4 tasty multigrains
high in fibre
*for natural sweetness instead of sugar.Find out more on the other side
coarsely groundcorn
wholegraingroundwheat
ground oats
groundrice
coconutblossom nectar *
high
h l i
n fibre
corn
unsweetenedground
cocoa (4%)
375
There’s a letter from BEAR’s alphabet on the back of every box. Can you collect them all? Happy hunting.
Grrr
BEAR FACTCoconut blossom nectar
comes from the flowers notthe fruit, so it doesn’t taste
like coconut at all.
Bear
Bear Alphabites
Alphabites_375g_Cocoa_Bears.ai
Sarah McAlpine/Ken Brooker
client
project
file name
artworker
cutter ref13F0406v1
client
account
designer
artworker
sig
n o
ff
client information
date
IMPORTANT NOTES: Please check this artwork proof thoroughly, including all copy, colours, cutter guides and legal/mandatory information, prior to approval. Once the artwork has been approved by you and released by B&B, we can no longer take responsibility for any errors or omissions, as outlined in our terms and conditions. If you have any questions relating to this or if you require any guidance on checking artwork proofs, then please let us know and we will happily advise.
FILE NOTES: Colour laser copy is for layout purposes only- a colour calibrated print-match sample will be supplied alongside this artwork if appropriate.
Please ensure that all fine text holds and notify us immediately if you have any concerns regarding this file.
printing inks Non printing
tel: +44 0207 033 1944www.bandb-studio.co.uk
Studio Ltd
Cutter
Fonts:LinotypeMineru: BoldMyriad Pro: Regular
Barcode to be
replaced at repro
PANTONE9064 C
PANTONE7519 C
PANTONE259 C
PANTONE241 C
PANTONE2617 C
PANTONE7437 C
PANTONE369 C
CMYK
CMYK match to:
Match toPANTONE 259 C
Match toPANTONE 2617 C
Match toPANTONE 241 C
Match toPANTONE 7437 C
PANTONE 9064C
PANTONE 7519
Match toPANTONE 369 C
23.04.13
Background
One of the first breifs i looked into was for BEAR. On the breif it said a little about there back-ground and what they have produced in the past. I think that the aspect of this project is very intrsting but i dont think i will end up doing this set breif. Mainly because i feel asif its more of an
illustrator based project, with its style and appeal.
“Ever since we launched BEAR, we’ve wanted to make cereal. We felt thatnature might have a better alternative to the sugary, salty cereals that
were out there already, and so went foraging. Our new BEAR Alphabitesare made from six natural ingredients with no refined sugar or salt, and
most importantly they taste grrreat. When we were designing our cereal, we decided that we wanted
to create a product that wasn’t just healthy (ticking the boxes forMums), but also really fun (ticking the box for kids). So we created ourcereal letters because we hoped that it would bring a bit of fun to the
breakfast table.”
So from what i gathered was they obviosly wanted some sort of packaging designed.
The Creative Challenge
We want you to bring the alphabet to life on the back of our Alphabites boxes. We hope this will appeal to graphic designers and illustrators, but how you approach this is up to you. You might
continue the idea of celebrating and editorialising ‘one letter per box’ or you might have ideas
that bring in one or more letters at a time. What will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes. Will boxes look the same stylistically or will you propose variation from one box
to the next?
You might want to focus on helping us do what we’re already doing better, or taking a step back and looking at the Alphabet creatively from a different viewpoint.
Creative Requirements
In the Project Pack you’ll find some examples of our current eight pack backs, along with the their dimensions. We’d like you to produce new back of pack designs in line with information above. You can produce as many designs as you see fit to demonstrate your thinking. What a great result
would look like It’d be really bold, brave, gruff, simple and fun.
It would be iconic. It would really make the alphabet letter the hero on pack.It would be really ed-ucational or crafty in a non-scholarly way and fun for kids, helping them to learn without realising that they were doing so. It won’t talk down to kids and ideally would thrill and entertain adults too.
It would be enjoyed more for more than one breakfast sitting- kids spend a lot of time reading the back of boxes over the course of a week, how can we keep them entertained? It would mark us out as being a brand that really loves its consumers. Deliverables, Artwork and Additional Information For guidance on how to submit your work, please adhere to the main deliverables information which can be found at the YCN website ycn.org Any additional information referenced in the
brief can be found in the supporting project pack.
YCN Awards - BreifsNezcafe Azera
I found this breif very intresting. Im going to look into alot more breifs but i think that this breif has kind of clinched it. To be able to do creative design work for a major company would be amazing. I think that the boundries of using there logo and colours is alittle restricting because for an idea i had at mind i would need to switch and change them a little bit. I think that the fonts they provided aswell for this task are very nice and stylish fonts. very good for packaging design and other related
products. So i used this information from the breif.
Background
“Millions of coffee lovers are becoming baristas in their own homes following the introduction of NESCAFÉ AZERA, a new way to look at instant coffee. Through combining a tasteful blend of instant coffee and finely ground, roast coffee beans, we are able to deliver a true barista style bev-
erage, with all the aroma, taste and look of a coffee-shop coffee.”
About the Brand
“The brand is all about finding the possible and not living by the limitations of the conventional. What we offer is a full range of true barista-style coffees in instants, and we are committed to
BARISTA STYLE INSTANT COFFEE
2 200ml
31
Trade Gothic LT ProSerifa StdDIN BoldFrutiger
ILLUSTRATOR v CS5OriginationSoftware
Account Design Production Client
NOTE All special colours specified from PANTONE ® unless otherwise stated. IMPORTANT this job will not proceed to print until signed approval has been received from the client.
Notes:
Nestlé
Please note centres have not been marked on the cutter provided.
Nescafe Azera 100g TinCore
1 1 0 2 1
04.09.12 APPROVED
TypeFaces
Colour List
3 Special Colours+ White
LASER PRINT IS
100% OF ACTUAL SIZE
9060 C 166 C 4625 C WHITE SUBSTRATE
WHITE UNDERPIN GUIDE
Steel Logo to be replaced
80%
BA
RC
OD
EP
OS
ITIO
N G
UID
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TO B
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x55 SERVINGS
BARISTA STYLE INSTANT COFFEE
Good Food, Good Life Contact us FREE0800 58 57 59 (UK)00800 6378 5385 (ROI)www.nescafe.co.ukPO Box 207, York, YO91 1XY, UK
100g
2 200ml
31 (1.8g)
NU
TRIT
ION
AL
CO
MP
ASS
®®
Reg
. Tra
dem
ark
of S
ocié
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Pro
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Soluble coffee with finely groundroasted coffee (5%)
Ingredients: made from 100%roasted coffees, nothing added.
Packaged in a protective atmosphere
FOR BEST BEFORE END:SEE BASE OF TIN
Per100 ml
0.1g
NUTRITIONINFORMATION
TYPICAL VALUES
ProteinTraceTrace
Carbohydrateof which: sugars
Fatof which: saturates
Fibre
NilNil
0.03gSodium Nil
Salt Equivalent Nil
5 kJ1 kcal
Energy
*Guideline Daily Amounts (GDAs)are guidelines. Personal
requirements vary depending on age,gender, weight and activity levels.
A TASTEFUL BLEND OF INSTANT AND FINELY GROUND COFFEE GIVING YOUA FULL-BODIED FLAVOUR, ENTICING AROMA AND AN IRRESISTIBLE LAYER
OF VELVERTY COFFEE CREMA.
“Try two spoonfuls for a double shot”
80%
BA
RC
OD
EP
OS
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N G
UID
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TO B
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The Creative Challenge
Create a new product innovation and a campaign to launch it both instore and through social mediaCome up with a new product innovation for NESCAFÉ AZERA. It can
1. be a tweak to a revolution, for example - a new packaging idea, a new way to drink coffee, or even a simple design tweak. Think about how our consumers like to experience new things. They have an appetite for new – but it’s got to be convenient to fit into their busy lives. Think about creative solutions for ensuring our consumers are able to access the highest quality coffee in an instant. Remember, this doesn’t have to be a revolution; small changes can be just as impactful. The important thing will be how you bring it to life. Create a social media campaign to launch your
new product
2. innovation. Any social media is fine by us. Please explain the campaign and bring it to life with visual examples.
A big part of a new launch is making it stand out instore. Show
3. us how you would make your new product innovation catch the attention of audience while they shop. Use any form of media you feel would work (traditional instore displays, mobile, digital,
branded merchandise).
Creative Requirements
Tell Us
We’d like you to start with a written explanation of your idea. You should be able to summarise any cracking concept in fewer than 300 words. Tell us what your concept will show consumers and how
it will talk to them.
Show Us
When it comes to communicating your ideas, you can mock them up in whatever way feels most comfortable to you. You might like to draw them by hand. You might like to use a computer, or
combine both skills.
Essential things to bear in mind
YCN Awards - BreifsFredrigoni
Throughout the breifs i found yet another intresting one. at first i didnt no what the brand was or what it stood for so i did a little research into them. I fought that the idea of making your own desk based calender could be an exciting task, along with using different papers and even hands on
approaches to complete the final task.
Background
“The Fedrigoni family has been part of the paper world since 1717, when the San Colombano paper mill was set up in Vallarsa-Rovereto, Italy. Over the years, Fedrigoni have consistently been at the forefront of the paper industry, pioneering the techniques and processes that make paper the
beautiful, versatile medium it is.
Fedrigoni has been refining the art by producing striking surfaces, tactile textures and vivid colours paper that can be pressed, bent, cut and folded into almost any form you can imagine.”
They have a very fine and expensive set of unique
The Creative Challenge
We would like you to design a desk calendar for Fedrigoni customers to promote our Woodstock paper range.
Woodstock is an uncoated pulp coloured collection of papers and boards. A unique paper range made from 80% recycled pre-consumer waste and 20% FSC certified Virgin fibre. Available in seven different weights with 15 wonderfully warm pastel colours and an additional mottled version,
the naturalness and simplicity of wood is clearly identifiable with this range of paper.
In order to grab a presence on our customers’ desks, the calendar will need to be genuinely useful, but also speak in a visual way which appeals to their high aesthetic standards. It should therefore be a creative, yet functional, piece which maintains awareness of the range throughout the year.
Creative Requirements
They are asking you to design a desk calendar, so you need to remember desk spaces are small. The bigger the calendar, the less likely customers are to keep it on their desks.
Target Audience
The calendar will be for the attention of graphic designers and those with a keen interest in fine special papers.
YCN Awards - BreifsBoost
BOOST is a registered trade mark of Boost Drinks Limited. BOOST UP YOURSELFTM
20305901_Boost_Consumer_2013_6Sht_25%_Lampost.indd 1 19/03/2013 09:07
The final breif from YCN that intrested me was for the drinks company Boost. I found this one very intresting with alot of creative freedom involved. I thought the idea of making your own name and packaging design along with a new improved flavour of youe making would be a good idea.
Along with the advertisment aspect of it to, making posters, app layouts ect.
Background
“Boost is an everyday energy drink without the nonsense. Overall, it’s a fun, youthful and ener-getic brand at heart, recruiting new users through developing a consumer brand that engages and resonates. We offer a range of great tasting performance and energy drinks that give consumers a long-lasting energy boost. Boost differs from the competition in that it is only sold through inde-
BOOST is a registered trade mark of Boost Drinks Limited. BOOST UP YOURSELFTM
20305901_Boost_Consumer_2013_48Sht_Dropkick.indd 1 18/03/2013 17:46
The Creative Challenge
There has been an emerging trend in the soft drinks market toward healthier drinks that use nat-ural energy and waters fortified with added vitamins. This trend has been tapped into by a number
of brands such as Lucozade and Coke with the launch of Revive and Vitamin Waterrespectively. Your challenge is twofold: Firstly, put together a range of up to six functional waters
recommending flavours and potential benefits.
(We will provide a flavour/functionalguide in the student pack) Secondly, take your recommended product ingredients and create a new brand and launch campaign to bring your new range of Boost functional waters to market, and
demonstrate the functional benefits throughout your comms.
Creative Requirements
A name for the product, packaging design, as well as art direction and copy is required for a con-sumer facing launch campaign. As a basis, the creative concepts for the campaign should contain key messages across a range of creative. Elements such as press advertising, packaging designs, point-of-sale, sampling ideas and digital assets should be designed and conceptualised in accor-
dance with the Boost brand guidelines (part of the downloadable pack).
Target Audience
Primarily, this product would be aimed at a health-aware, 16-25 female market who is looking for a healthy energy boost and vitamin release. These wouldn’t be women that are dedicated to going to the gym, and hyper-sensitive to health issues, just normal women that are aware of choosing products with natural benefits. Whilst there would be a female bias, we don’t want to exclude our
core 16-25 year old male drinkers.
ResearchPenguin Random HouseDesign Award 2014- About
The first ever Penguin paperbacks appeared in 1935. Which in turn was a massive influence to-wards british culture and design history. The development and realism of penguin covers, adapted with the graphic design proffesion. After a very long line of talented designers and new modern techniques, the designs of penguin books have become even more creative by the year. Its run by
art directo Jim Hamilton.
the prizes consits of three places. 1st place taking four weeks in the penguin design studio on a work placement. The winner also recives a grand prize of £1000. second place takes a £350 prize
and 3rd place takes a £250 prize.
All the selected winners will then be invited to an award ceremony which in turn they will recive there prizes, and there work on display.
- The BreifWhat A Carve Up! by Jonathan Coe
Michael is a lonely, rather pathetic writer, obsessed by the film ‘What A Carve Up!’ in which a mad knifeman cuts his way through the inhabitants of a decrepit stately pile as the thunder rages. Inex-plicably he is commissioned to write the family history of the Winshaws, an upper class Yorkshire clan whose members have a finger in every establishment pie, from arms dealing to art dealing,
from politics to banking to the popular press and factory farming.
During his researches Michael realizes that the Winshaws have cast a blight on his life, as they have on Britain. His confidence, his sexual and personal identity begin to reform. In a climax set in the Winshaws’ family seat the novel turns into the film ‘What A Carve Up!’ as a murderous maniac
stalks the family and Michael discovers the significance of Shirley Eaton’s lingerie.
‘Big, hilarious, intricate, furious, moving’ Guardian
‘Probably the best English novelist of his generation’ Nick Hornby
‘Everything a novel ought to be: courageous, challenging, funny, sad – and peopled with a fine troupe of characters’ The Times
‘A sustained feat of humour, suspense and polemic, full of twists and ironies’ Hilary Mantel, Sun-day Times
Your cover design should reflect the richness of Jonathan Coe’s writing to appeal to a contempo-rary, discerning, literary readership. There are many layers and themes within the book. Read it
and discover what the book means to you.
The winning design will need to:
• have an imaginative concept and original interpretation of the brief• be competently executed with strong use of typography• appeal to a contemporary readership• show a good understanding of the marketplace• have a point of difference from the many other book covers it is competing against
Artist ResearchSaul Bass
(May 8, 1920 – April 25, 1996)
was an American graphic designer and a filmmaker, best known for his design of motion picture title sequences, film posters, and logos.
During his 40 year career Bass worked for some of the most highly rated film makers of his era. Among some of his most famous title sequences which are the animated cut out of a heroin addicts arm, the film the man with the
golden arm.
Bass designed some of the most famous and iconic logos in north america. Which would include the bell sytem logo as well as AT&T’s Globe logo in 1983. He also designed Continental Airlines’ 1968 jet stream logo one of the most
recognized industrial logos of his time.
I choose to look into Saul Bass for a reason. for the penguin breif i wanted to try and seek older styles that in my mind look very book like. One of my favourite artists just so happens to have a very similar style. It appeals to me
and i tihnk if i could combine this into my own book design for What a crave up id have something great.
These are an ideal example of what i would like to try and incorporate in my book cover. Maybe use a darker use of colours seeing as the book is a thriller and its based on the murder of a man named Geofry. I like his use of hand made fonts, and how it affects the look of the overall image. gives it a real paper cut out look, which i think would work great as a book cover. I can either try and find a font online that will replicate this or a handwritten style. Or maybe even try and create my own which i can then use on my final book cover. Overall i think that Saul Basses style will influence my work a great amount.