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The Choice Hotels Exterior Renovation Guidelines have been developed together with the Sherwin-Williams Color Marketing & Design Department to assist Choice Hotels properties with their Exterior Renovation efforts. This guide provides information on pre-approved paint colors for the Choice Hotel brands as well as steps on how to submit a custom request for approval.
EXTERIOR INTERACTIVE RENDERING SUBMITTAL PROCESS
HOW TO REQUEST AN INTERACTIVE RENOVATION RENDERING
Contact your local Sherwin-Williams Rep (not the store). If you don’t have a Rep,
please email [email protected]. Include Choice ID# and full address. Andrew will have a Rep contact you.
The Sherwin-Williams Rep receives a link to the interactive rendering site from Color Marketing & Design and
shares with the franchisee/manager.*
Review your digital rendering. Using the interactive toolbar and preloaded paint colors you can make real-time
color changes to your rendering.
Sherwin-Williams Rep will submit the images to Color Marketing & Design
for rendering.
Download the PDF of your final rendering. Franchisee sends PDF with property ID# and brand to Choice Architectural for approval.*
Comfort Inn & Comfort Suites STONE VENEER - STACKED
Exterior
Stone Veneer - Stacked Stone STN-004
Cultured Stone brand products are intended
for interior or exterior nonstructural use as a
lightweight veneer facing on masonry, metal
framed, or wood framed construction for
architectural aesthetics. No additional
foundation or structural support is required.
Refer to Manufacturer for construction details
and specific installation information.
UNIT PRICE:
Cultured Stone/Owens Corning
Kevin Riedy 717.377.2746
SAMPLE
Multiple Sizes: 1"-4" x 4"-16"
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For Existing Hotels Or Conversion Hotels Only
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SPECIFICATION SHEET
BRAND:
AREA:
ITEM: ITEM #MFR: Cultured Stone VENDOR:
COLOR: High Desert CONTACT:
PATTERN: Used Brick PHONE:
COLOR #: CB - 418953
SIZE:
NOTES:
Comfort Inn & Comfort Suites STONE VENEER - MED RED BRICK
Exterior
Stone Veneer - Medium Red Brick STN-004
UNIT PRICE:
Cultured Stone brand products are intended
for interior or exterior nonstructural use as a
lightweight veneer facing on masonry, metal
framed, or wood framed construction for
architectural aesthetics.No additional
foundation or structural support is required.
Refer to Manufacturer for construction details
and specific installation information.
Cultured Stone/Owens Corning
Kevin Riedy 717.377.2746
SAMPLE
2 1/2" x 8"
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SPECIFICATION SHEET
BRAND:
AREA:
ITEM: ITEM #MFR: Cultured Stone VENDOR:
COLOR: Antique Red CONTACT:
PATTERN: Used Brick PHONE:
COLOR #: CB - 4052
SIZE:
NOTES:
Comfort Inn & Comfort Suites STN VENEER - DEEP RED BRICK
Exterior
Stone Veneer - Deep Red Brick STN-004
Cultured Stone brand products are intended
for interior or exterior nonstructural use as a
lightweight veneer facing on masonry, metal
framed, or wood framed construction for
architectural aesthetics.No additional
foundation or structural support is required.
Refer to Manufacturer for construction details
and specific installation information.
UNIT PRICE:
Cultured Stone/Owens Corning
Kevin Riedy 717.377.2746
SAMPLE
2 1/2" x 8"
12/23/2015
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SPECIFICATION SHEET
BRAND:
AREA:
ITEM: ITEM #MFR: B&C Awnings, Inc VENDOR:
COLOR: To Match PT-0011 CONTACT:
MODEL#: M085 Nautical Series PHONE:
SIZE:
NOTES:
Contact manufacturer for detailed specifications and
customized fabrication information.
UNIT PRICE:
B&C Awnings, Inc.
800.962.9949
Varies: 4'-0" projection and 1'-6" tall overall SAMPLE
Comfort Inn & Comfort Suites METAL AWNING
Exterior
Metal Awnings at Exterior Façade AWN=001
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COLORCARD
OPTION 1SW 9148 Smoky Azurite
EXTERIOR COLOR STANDARDS
JANUARY 2021
Colors provided by The Sherwin-Williams Company. The Cover The Earth logo, and The Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. Colors shown are for digital representation only; please refer to actual paint chips for color selection. (03/2021)
OPTION 1SW 6238 Icicle
OPTION 3SW 9141 Waterloo
OPTION 2SW 7022 Alpaca
OPTION 3SW 6128 Blonde
OPTION 2SW 7047 Porpoise
OPTION 1SW 7080 Quest Gray
OPTION 2SW 7080 Quest Gray
OPTION 3SW 7080 Quest Gray
DIRECTIONS FOR COLOR SELECTIONS:1. Select a color scheme (option 1, option 2 or option 3). The colors from one option cannot be mixed with the colors from another option
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Please follow Rise & Shine prototype drawings for Color placement or contact Sherwin-Williams for exterior color renderings. Submit to [email protected] for an approval prior to ordering paints.
*Color Swatches are not available for custom matches, can purchase a gallon of paint at the store to mock up on the hotel as desired*
BRANDED NEW CONSTRUCTION ACCENT COLORS CUSTOM MATCH
COMFORT BLUE (ACCENT)
PRODUCT:Comfort GoldResilience Exterior | Finish: Satin OZ 32 64 128R4-New Red 14 1 1
One Gallon K43Y00057Vivid Yellow 650097173
*Color Swatches are not available for custom matches, can purchase a gallon of paint at the store to mock up on the hotel as desired*
COMFORT GOLD (ACCENT)
Colors provided by The Sherwin-Williams Company. The Cover The Earth logo, and The Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. Colors shown are for digital representation only; please refer to actual paint chips for color selection. (03/2021)
DIRECTIONS FOR COLOR SELECTIONS:1. Use of branded accent colors on non-prototypical buildings to be determined on a case by case basis with advance review by Choice Hotels.2. The three (3) Choice Blue formulas are for the same blue color. Each formula is based on the material to which the Choice Blue will be applied. These formulas are for the owner’s information and for Sherwin-Williams’ use.
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New Construction Only
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3. The 'Comfort Gold' is available for renovation projects only with prior Choice authorization. All new construction projects should use the light box at the canopy over hang as per the prototype.
*Color Swatches are not available forcustom matches, can purchase a gallon ofpaint at the store to mock up on the hotelas desired*
CHOICE GOLD OPTION:
Colors provided by The Sherwin-Williams Company. The Cover The Earth logo, and The Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. Colors shown are for digital representation only; please refer to actual paint chips for color selection. (01/2021)
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New Construction Only
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The 'Choice Blue' product options above are same colors however each product option is for different substrate or material applications, so please contact Sherwin-Williams for appropriate product application.