Social Media New Agent Training Sept. 29, 2010 Elaine Edwards, News Media and Marketing Coordinator K-State Research and Extension [email protected] or @elainecarol on Twitter
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Social Media
New Agent Training
Sept. 29, 2010
Elaine Edwards, News Media and Marketing Coordinator
K-State Research and Extension
[email protected] or @elainecarol on Twitter
WHAT MAKES SOCIAL NETWORKING WORK?
Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation
Where to begin?Pick 1, 2, or 3.
74% of U.S. adults use the Internet.
Super Bowl was most watch program ever recorded in US history.
1 in 7 got online during the Super Bowl
The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.flickr.com/photos/cayusa/4339358375/
Adoption Curve & Phases
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)
Where the people are
World Users US Users
Facebook 500 million 116 million
MySpace 175 million 57 million
Twitter 75 million 19 million
LinkedIn 60 million 30 million
How many have heard of Cooperative Extension?
How many have heard of Cooperative Extension?Are we where the people are?
27% of U. S. adult population
16 % of U.S. 18-35 year olds
In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks.
flickr.com/photos/vermininc/3070779130/
flickr.com/photos/yourdon/3554487541/
93% of Americans own a cell phone
In 2009, smartphone ownership increased from 11% to 17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/4236402727/
Of smartphone users,in 2009:
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
3G phone ownership increased from 32% to 43%.
Unlimited data plan subscriptions rose
from 16% to 21%.
flickr.com/photos/yourdon/3275742912/
1 2
500
308
Facebook US
Facebook48% of Americans have a Facebook or MySpace account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
In mid March 2010Facebook surpassed Google in the US to become the most visited website for a week.
weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
Average user has 130 friends on the site.
Average user spends more than 55 minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
3+ billion photos uploaded to the site each month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
U.S. Facebook stats: Sept. 2010http://www.checkfacebook.com/
3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
YouTube
Every minute, 20 hours of video is uploaded.
51% of YouTube users go to YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet
Blogosphere
346 million – people read blogs (comScore March 2008)
900,000 - average number of blog posts in a 24 hour period
77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
Twitter stats
2008 2009 2010
4% of US Internet users6 million
11% US Internet users11 million
15% US Internet users18 million
Twitter stats
Twitter is the fastest growing with social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271
Twitter statsUsers with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
more than those with more than 100,000
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
(January 2010)
Twitter statsAverage Twitter user has 27 followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
Twitter statsTwitter users are becoming more engaged over time when controlled for sample age.
themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
80% of all usage is on mobile devices.
flickr.com/photos/whartz/2944633673/
Wikipedia
Executives from all Fortune 500 companies are LinkedIn members.
Users represent 150 industries and 200 countries.
press.linkedin.com/about
Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
http://about.extension.org/why-extension/
Are YOU one of the 2,500 Cooperative Extension educators
who have worked in a Community of Practice?
eXtension has published 32,821 pages of content and more than 40,000 frequently asked questions and answers
http://about.extension.org/why-extension/
More than 22,000 Ask an Expert questions have been resolved. 56% of Ask an Expert users are NEW to Cooperative Extension.
They believe eXtension answers are trusted and unbiased.
eXtension has 201 courses in Moodle with 3000 registered public users eXtension has 160 courses in Moodle for Professional Development
More than 2,500 Extension professionals were trained in 78 events via eXtension in 2009.
Extension Social Media Participation
eXtension Peopleextension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension
Facebook Cooperative Extension Grouphttp://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts
Research and Extension
Twitter: @kstatenews; @ksugardenguy; @elainecarol;
• http://twitter.com/#!/kstate/k-state/members
YouTube:• K-State Research and Extension
http://www.youtube.com/user/KSREVideos
• Ohio State University Extensionhttp://www.youtube.com/user/OSUExtension
FacebookKansas 4-H
http://www.facebook.com/home.php?sk=lf#!/pages/Kansas-4-H/137552436971?ref=ts
Riley County
http://www.facebook.com/#!/RileyCountyExtension?ref=ts
University of Missouri-Greene County
http://www.facebook.com/#!/pages/Greene-County-Extension-Council/81455148268
KSRE Programs
• http://www.walkkansas.org/• http://thedemogarden.org/
KIOWA County • http://www.youtube.com/kiowacountyks
ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media people.extension.org
Penn State College of Agriculture Social Media Best Practicesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/
Resources
Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
Why eXtension? about.extension.org/why-extension/
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.slideshare.net/aafromaa
Anne Mims Adrian
Adapted for Kansas State University by
Elaine Edwards