Beyond Hardcovers & Paperbacks – Is Evolution Necessary? The adoption of eBooks is growing fast globally. The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices. Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.
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BEYOND HARDCOVERS & PAPERBACKS – IS EVOLUTION NECESSARY?
more Trivia … …did you know? • 14% of U.S. e-reader owners use their device while watching TV
daily.
• 40% of U.S. tablet and smartphone owners use them while watching TV.
• U.S. students did most of the (e)reading in fixed locations: 47% of reading was at home, 25% at school, 17% on a bus and 11% in a coffee shop or office.
• 34% in BRIC markets versus 7% for mature-market countries prefer to read eBooks with phone or tablet rather than e-readers.