INTRODUCTION INTRODUCTION From a logistics perspective, today’s markets get more and more complicated to be served. In te past, logisticians co!ld "ollo# a $simple’ marketing strategy by managing a trade%o"" bet#een costs and service. Te $golden logistical r!le’ or paradigm as al#ays been % te more services to be o""ered, te more costs to be calc!lated. From a marketing perspective, time and conditions ave been canged dramatically . In every market te c!stomer #ants all o" te "ollo#ing& ' Instant availability o" ine(pensive c!stomi)ed prod!cts ' *rapped in a igservice b!ndle $From +!sto +!ll’ is te ne# ma(im, meaning prod!cing on cons!mer need, postponing "inali)ation o" prod!cts as near as possible to te end or te beginning o" te cannel& to te end !ser. +OI-/ T0I C1N2RIO +231D T01 *2/ FOR T01 R142R52-1 UCC1OF C4 CONC1+T.
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