EXPORT Potential ANALYSIS OF PINEAPPLE SUBMITTED BY: SACHIN CHAUDHARY(10020242023)
EXPORT Potential ANALYSIS OF
PINEAPPLE
SUBMITTED BY: SACHIN CHAUDHARY(10020242023)
Points of discussion:
introduction
Indian scenario
World scenario
Major importer
Potential market
Main varieties
manufacturing process
PINEAPPLE• Origin –American continent, probably Brazil, Paraguay• Pineapple - Ananas comosus .• Common Names: Pineapple, Ananas, Nanas, Pina• Related Species: Pina de Playon (Ananas
bracteatus).• Distant affinity: Pingwing (Aechmea magdalenae),
Pinguin (Bromelia pinguin), Pinuela (Karatas plumier).
• Major Producing States – West Bengal, Assam, Karnataka, Meghalaya, Manipur, Bihar & Kerala
• Latest Production – 13.87 Lakh Tonnes• Main Varieties – Giant Kew, Queen, Kew,
Mauritius, Charlotte Rothchild Jaldhup Desi and Lakhat, etc.
The pineapple production :
• Arunachal Pradesh (Lohit, Tirap, Changlang)• Karnataka (Shimoga, North & South Kannada,
Chickmagalore)• Kerala (Enrakulam)• West Bengal (North Dinajpur, Darzeeling, Jalpaiguri)• Assam (Nagaon, Kamrup, KarbiAnglong,Cachar, Nichill)• Bihar (Purnia, Kishanganj, Saharsa, Madhepura)• Nagaland (Dimapur, Mokokchung, Zunheboto, Wokha)• Manipur (Thoubal, Churchandpur, ImphalEast)• Meghalya (RiBhoi,East Khasi, Garo Hills)• Mizoram ( North & West part, Chhimheipuii)• Tripura (West & North Tripura)
MAJOR PINEAPPLE PRODUCING STATE:
SOURCE: PINEAPPLE INDIA.COM
STATEWISE AREA, PRODUCTION AND
PRODUCTIVITY OF PINEAPPLE
Graphical ANALYSIS:
STATE WISE HARVESTING SEASON:
Source: Director of Horticulture/Agriculture
Graphical analysis:
Source : NHB
WORLD SCENARIO:
Continued….
• The major pineapple growing countries in the world are Brazil , Thailand, Philippines, Costa Rica, China and India.
• The total area under pineapple cultivation in the world in 2008-09 was 850 thousand ha with production being 19,201 thousand tonnes.
MAJOR PINEAPPLE PRODUCING COUNTRIES IN THE WORLD (2009-10)
Major Pineapple producing countries
MAJOR IMPORTER:
MAJOR IMOPRTER FROM INDIA:
GRAPHICAL ANALYSIS:
Potential Markets• EuropeThe market for fresh pineapples is one of the fastest growing amongst fruits and vegetables in Europe. Nearly all pineapples consumed in the European market are imported from non European origins.Major importer to Europe:
COUNTRY % IMPORT
COSTA RICA 73/670,119(tonnes)
Cote d’Ivoire 6
Ghana 4
SOURCE:APEDA & NHB
Continued:
• USAThe fresh pineapple market is also one of the fastest growing fruits and vegetables markets in the USA. Over the past decade, imports of fresh pineapples into the USA have more than tripled, from 206,770 tonnes in 1997 to 644,764 tonnes in 2007.
• JapanJapan is the leading importer of fruits and vegetables in Asia. In terms of quantity, pineapples are the second major fruit imported in Japan.
Varieties:State Varieties mostly grown
Assam & other N.E. states Kew, Queen, Mauritius
Kerala Mauritius, Kew, Queen
West Bengal Giant Kew, Queen
GAINT KEW QUEEN
SOURCE:APEDA“Best in the world as they are very sweet (high TSS) with less fiber”.
Chain of events:
chain process:
Canned Pineapples
FRUIT WASHING GRADING,PEELING,SLICING FILLING
VACUMM SEALINGSTERLISATIONCOOLINGLABELLING
MANUFACTURING PROCESS: