Feeding the Planet, Energy for Life The global recipe book of Expo Milano 2015 worldrecipes.expo2015.org Expo worldrecipes
Jul 25, 2015
Feeding the Planet, Energy for Life
The global recipe book of Expo Milano 2015
worldrecipes.expo2015.org
Expo worldrecipes
What is Expo worldrecipes? In order to make Expo Milano 2015 even more open and engaging we created Expo worldrecipes, a collection of the best recipes and food traditions from all over the world. The global online cookbook, both in English and Italian, is built by a community of food professionals, media publishers, food bloggers, chefs and food organizations. The website is organized in editorially curated collections based on countries, world cuisines, ingredient clusters and nutrition facts. Our editorial team will guarantee high quality standard for contents and translate into Italian the most essential traditional recipes of the world.
Feeding the Planet, Energy for Life
Expo Milano 2015’s three pillars on the web
Feeding the Planet, Energy for Life
Why should Pavilions join Expo worldrecipes?
Feeding the Planet, Energy for Life
• Promote your country and its culinary traditions
People all over the world will see your recipes on the website. Your dishes are a tasting invitation to visit your Pavilion.
• Promote restaurants in Pavilions
On Expo worldrecipes you can upload and share up to 200 recipes that visitors can eat in your Pavilion during the Universal Exposition.
• Support the values of Expo Milano 2015
Give your contribution and feed the international conversation around food and about Expo Milano 2015 main theme “Feeding the Planet, Energy for Life”.
How to get started - Guidelines
Feeding the Planet, Energy for Life
Join us is very easy: sign in, choose your best recipes and promote your Pavilion. All the Pavilions on Expo worldrecipes should follow the same guidelines to fill in the registration form. Below you will find how to fill in some mandatory fields: • WEBSITE NAME: [Your Country] Pavilion – Expo Milano 2015
• WEBSITE URL: to partecipate you need to link an institutional website. Please link your Pavilion website or the website of the national tourism organization of your country.
• PRESENTATION: write a few lines to introduce what people will find in your Pavilion during Expo Milano 2015.
To complete the other requested fields, follow the general guidelines in the form.
Writing a recipe has never been so easy! (1/2)
Feeding the Planet, Energy for Life
Type in a recipe is very simple. A beautiful, dynamic interface has been created to guide you, step-by-step, in uploading your contents. Click below and have look at the How to Guide:
“Asado a la parrilla” – recipe by Uruguay Pavilion >>
Writing a recipe has never been so easy! (2/2)
Our interface will guide you: upload and crop the thumbnail.
We will help you to achieve an elegant editorial layout for your recipes.
Quickly select the ingredients, write description and preparation steps with our elegant WYSIWYG editor.
Feeding the Planet, Energy for Life
Your content in a new light
Our technology will enhance your contents with nutritional facts and environmental footprint analysis, consistently linked with Expo Milano 2015’s theme:
Feeding the Planet, Energy for Life.
Nutritional facts
“Foodprint”
A simple and elegant infographic displays food
values, to underline the connection between
wellness and nutrition.
A new, synthetic score correlates food ingredients with their environmental footprint, to help people think about the sustainability of human food habits.
Feeding the Planet, Energy for Life
Your Pavilion profile
Feeding the Planet, Energy for Life
That’s how your Pavilion profile will appear on Expo worldrecipes. People all over the world will see your recipes on the website. You can upload up to 200 recipes per profile. Your dishes are a tasting invitation to visit your Pavilion.
Your recipes in Italian
Feeding the Planet, Energy for Life
Italian visitors will have a virtual preview of what they can eat in your Pavilion. The editorial staff of Expo worldrecipes cooperates with professionals of the food industry to translate in Italian the most essential traditional recipes.
How we enhance your contribution
Your recipes on the homepage
Every week your recipes will be on our homepage in creative categories
Promote your restaurants
Upload and share all the recipes that visitors can eat in your Pavilion during Expo Milano 2015
Your recipes on Expo Milano 2015 social profiles*
Expo Milano 2015 will share and promote your recipes on its official social profiles (1.6 million fans on Facebook)
Expo worldrecipes Newsletter
Your recipes on Expo worldrecipes will be mentioned in our weekly newsletter
Create your profile
Feeding the Planet, Energy for Life *Expo Milano 2015 social profiles are managed by Expo Social Team
Feeding the Planet, Energy for Life
Your recipes on the homepage
Our editorial team creates and manages some original and creative categories to engage users in a rich experience discovering food traditions of the world. Your recipes will be featured on our homepage.
Feeding the Planet, Energy for Life
Your recipes on Expo Milano 2015 social profiles
https://twitter.com/Expo2015Milano https://www.facebook.com/Expo2015Milano
Feeding the Planet, Energy for Life
In our weekly newsletter we enhance the best contributions of Expo worldrecipes. A special section is dedicated to Expo Pavilions and their recipes. All community members - italian and international - receive the weekly update.
Expo worldrecipes Newsletter
Useful links
Visit Expo worldrecipes: worldrecipes.expo2015.org
Join the Community: community-worldrecipes.expo2015.org
E-mail us: [email protected]
Need more information? Go to the FAQ section
Read the Terms and Conditions and Privacy
App iOS and GooglePlay
Feeding the Planet, Energy for Life