Exploring value creation through Exploring value creation through social media and networks social media and networks Dr. Robin Teigland, SSE Dr. Robin Teigland, SSE www.knowledgenetworking.org www.knowledgenetworking.org www.slideshare.net/eteigland www.slideshare.net/eteigland Steve Mahaley, Duke CE Steve Mahaley, Duke CE http://smahaley.wordpress.com/ http://smahaley.wordpress.com/ February 2011 February 2011
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Exploring value creation through social media and networks
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Exploring value creation through Exploring value creation through social media and networkssocial media and networks
Dr. Robin Teigland, SSEDr. Robin Teigland, SSEwww.knowledgenetworking.orgwww.knowledgenetworking.org
Steve Mahaley, Duke CESteve Mahaley, Duke CEhttp://smahaley.wordpress.com/http://smahaley.wordpress.com/
February 2011February 2011
"...when the rate of change "...when the rate of change outside an organization is outside an organization is greater than the change greater than the change
inside, the end is near...." inside, the end is near...."
Jack Welch…Jack Welch…
Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?http://www.youtube.com/watch?
v=cL9Wu2kWwSYv=cL9Wu2kWwSY
How are these trends impacting How are these trends impacting you and your organization?you and your organization?
GrowthGrowth
TimeTime
Information Information and knowledgeand knowledge
Human Human absorptive absorptive capacitycapacity
Human capacity cannot keep up…Human capacity cannot keep up…
Adapted from Cohen & Levinthal 1989Adapted from Cohen & Levinthal 1989
Adapted from FredCavazza.net
Growing number of social media
Some favoritesSome favorites
Twitter @DellOutlet – 1.5MM followers
Facebook – 360,000 fans--------
170, 000 customer ratings from 62 countries
$6.5MM revenue
Social Media and Communities
University
Mobile Phone Video - > YouTube
“We’re moving to France!”
“…we realize that in humanizing Ford, it’s just as important to connect our customers and fans with each other as it is to connect them with Ford employees, because they’re more likely to believe what other people have to say about Ford.”
Some things do not changeSome things do not change
Innovation Exchange
Exchange Trust
Trust Relationships
Relationships Interaction
"E-connection is processed in the brain like an in-person connection."
http://slideshare.net/missrogue
Just when you thought you got it…..Just when you thought you got it…..
O’Driscoll 2009O’Driscoll 2009
Building skills in virtual environmentsBuilding skills in virtual environments
My CVMy CV•Leading a virtual team of 30 Leading a virtual team of 30
individuals from across the globeindividuals from across the globe•Creating and successfully Creating and successfully executing strategies under executing strategies under
Facilitating the virtual workforce Facilitating the virtual workforce
Welch et al 2010Welch et al 2010
Professional Collaboration and Productivity in Virtual Worlds (2009-2012) - ProViWo
http://vmwork.net/proviwo/
Avapreneurs and Born VirtualsAvapreneurs and Born Virtuals
Teigland 2010Teigland 2010
From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
...the “mobility” of labor?...the “mobility” of labor?
FOR YOU?FOR YOU?
Key takeaways:Key takeaways:- Learn from online interactions and then innovate Learn from online interactions and then innovate
based on what customers wantbased on what customers want- Provide structured opportunities for people Provide structured opportunities for people
within the business to learn about and within the business to learn about and participate in social media presenceparticipate in social media presence
- Executive support, dedicated personnel and key Executive support, dedicated personnel and key championschampions
- Humanize the business, and give opportunities Humanize the business, and give opportunities for customers to tell their storiesfor customers to tell their stories
- Social Media Guidelines for your peopleSocial Media Guidelines for your people
What are the opportunities for What are the opportunities for you?you?