Exploring the 5 Tenets of Modern Marketing Teams

Host: David Lewis President and CEODemandGen - Americas

Host: John SweeneyManaging Director DemandGen - UK

Rachel DennisSenior Director of Lead Generation & Retention

Doug SechristVice President of Demand Marketing & Revenue Generator

EXPLORING THE 5 TENETS OF MODERN MARKETING TEAMS

Hosted By:

Dave Lewis CEO

Today’s Hosts

John Sweeney Managing Director

Rachel DennisSenior Director of Lead Generation & Retention

Today’s Guests

Doug Sechrist Vice President of Demand Marketing & Revenue Generator

Today’s Guests

“Modern Mark” & “Five Tenets of Modern Marketing”

EloquaChannel

Source: Eloqua/B2B Marketing Magazine Study : Defining the Modern Marketer: From Real to Ideal”.

The Five Tenets of Modern Marketing Teams

Department structures have changed

Leadership responsibilities have changed

Roles within departments have changed

Performance Management has changed

Compensation models have changed

Rachel DennisSenior Director of Lead Generation & Retention

Today’s Guests

Global supplier of images, video & music to advertising, media & corporate organizations

gettyimages.com / istockphoto.com / thinkstockphoto.com

Customers in 200+countries

Getty Images – Marketing Organization Structure

SVP Marketing

Regional Marketing

Central Strategy

Lead Generation &

Retention

Content Marketing &

Marcom

Online Marketing

Brand, Events & PR

Lead Generation & Retention Team

Lead Generation &

Retention Team

Marketing & Analytics (3)

Campaign Strategy (3)

Campaign Services (4)

Creative Services (3)

Doug Sechrist Vice President of Demand Marketing & Revenue Generator

Today’s Guests

#1 Structure

#1 Then vs now. How has the marketing

department changed over the past few

years?!

#2 Leadership

#2 Has your role changed and the demands on you?

#3 Teams

#3 What are some of the key roles and

responsibilities of the modern marketing

team?

The Demand Marketing Organization

Outbound Inbound

#4 Success

#4 What business insights are expected

to come from marketing?

#5 Compensation

#5 Have you seen compensation change?

The Five Tenets of Modern Marketing Teams

Department structures have changed

Leadership responsibilities have changed

Roles within departments have changed

Performance Management has changed

Compensation models have changed

Questions?

Host: David Lewis President and CEODemandGen - Americas

Host: John SweeneyManaging Director DemandGen - UK

Rachel DennisSenior Director of Lead Generation & Retention

Doug SechristVice President of Demand Marketing & Revenue Generator

EXPLORING THE 5 TENETS OF MODERN MARKETING TEAMS

Hosted By:

Appendix

Cloud Contact Center Software

Building a Modern Marketing Team

Doug Sechrist, VP Demand Marketing July 12. 2013

The Demand Marketing Organization

Outbound Inbound

Strategy

• Build and Run a Highly Efficient, Scalable Revenue Engine– Consistent Revenue

Performance– Predictable yield from

Marketing and Sales investments

Team Charter

Sales… on the beach… with a Tan

Incentives/Compensation

The Five Tenets of Modern Marketing Teams

Department structures have changedLeadership responsibilities have changedRoles within departments have changedPerformance Management has changed

Compensation models have changed

The Five Tenets of Modern Marketing Teams

Department structures have changedLeadership responsibilities have changedRoles within departments have changedPerformance Management has changed

Compensation models have changed

The Five Tenets for Modern Marketing Teams

Department structures have changedLeadership responsibilities have changedRoles within departments have changedPerformance Management has changed

Compensation models have changed

The Five Tenets of Modern Marketing Teams

Department structures have changedLeadership responsibilities have changedRoles within departments have changedPerformance Management has changed

Compensation models have changed

The Five Tenets of Modern Marketing Teams

Department structures have changedLeadership responsibilities have changedRoles within departments have changedPerformance Management has changed

Compensation models have changed