Exploring Four Eight Types of Entrepreneurship Laurie Barkman SmallDotBig LLC | Stony Hill Advisors | Succession Stories Podcast CMU Connects Series, Sept. 22, 2021
Exploring Four EightTypes of Entrepreneurship
Laurie BarkmanSmallDotBig LLC | Stony Hill Advisors | Succession Stories Podcast
CMU Connects Series, Sept. 22, 2021
● TPR MBA '99● Adjunct Professor of Entrepreneurship● 5 corporate, 3 startups ● CEO with an exit● Marketing + strategy executive● Founder, SmallDotBig - Pre-M&A Value Building● Partner, Stony Hill Advisors - M&A for lower middle market● Host, Succession Stories Podcast
Meet Laurie Barkman
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1. Small business
2. Large company
3. Scalable startup
4. Social
5. Innovative 7
6. Hustler
7. Imitator
8. Buyer
Different types of entrepreneurship
Small Businesses < 500 employees
● 30.7 million small businesses in USA
● Account for 64% of new jobs created
● 550,000 new small bizlaunch monthly
● Create 2 out of 3 new jobs
● Over half of Americans own or employed by a small business
10Source: US Small Business Administration
Motivations + Incentives
● Be own boss● Make a profit that supports
their family and modest lifestyle
● High personal risk● Typically hire local
employees and/or family members
● Retail, real estate, trades, services, consultants, professionals
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Small Business Entrepreneur
● Corporate lifecycle ● Executive sponsorship● Focused teams● Incremental to
transformative innovation
● Corporate Venture● Build - Buy - Partner
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Corporate Startups+ Innovation
Teams
Motivations + Incentives
● Innovators motivated to change the world, fix problems, and/or create new and better things
● Rewarded with increased professional freedom, promotions
● Low to moderate risk● Financial incentives vary,
typically different risk/reward model than a traditional startup 16
Corporate Entrepreneur+ Intrapreneur
2729# companies raising first-time funding in 2019,
second highest amount of capital invested on record
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$11.3B
Source: NVCA.org
ScalableStartups
● Look for market needs or problems to solve and create solutions
● Funding from venture capitalists
● Hire specialized employees
● Technology-focused ● Seek rapid expansion and
big profit returns
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Motivations + Incentives
● Achieve vision● High personal risk● Get rich, personal
financial freedom
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Scalable StartupEntrepreneur
Social Enterprise
● “Business for good”
● Mission to solve social problems or affect social change
● Combines charitable consciousness with business strategy
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Motivations + Incentives
● Making a difference is at the heart of being a social entrepreneur
● Care deeply about more than earning a profit
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Social Entrepreneur
Motivations + Incentives
● Take ideas and turn into business ventures
● Aim to change the way people live for the better
● Very motivated, passionate people
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Innovative Entrepreneur
Motivations + Incentives
● Start small, bootstrap their way to success
● Amazing work ethic● Seem to explode onto
the scene● Willing to do what it
takes 31
Hustler Entrepreneur
Motivations + Incentives
● Find business models and industries with potential
● Learn from past mistakes
● Capitalize on measurable demand and customer base
● Highly determined 34
Imitator Entrepreneur
36
Chris CynkarFranchise Consultant
Len CaricUncle Charley’s
Sausage
Jamie Van BurenGT Entrepreneurs
Motivations + Incentives
● Buy into proven businesses
● Active in operations● Focus on expanding
market share● Moderate risk
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Buyer Entrepreneur
55%Percent of respondents who said the biggest motivation for opening your own business is being your own boss.
39Source: Guidant Financial
Find your fit● who you want to be● what you want to do● how you want to feel● what you want to own● who you want to associate with
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Summary● Consider your strengths, motivations, and fit for the type of
entrepreneur you aspire to be and your risk/reward profile.● Make time to think. Give yourself permission to struggle with the
process.● Be honest with yourself. If it doesn’t feel right to you, it probably
isn’t.● Find good partners and advisors along the way.
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Connect with me
Laurie Barkman
[email protected]/LaurieBarkman
Follow Succession Stories Podcast wherever you listen!
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Q&A