Media Kit 34 CHURCH ST. WAYNESVILLE, NC 28786 828.452.2251 828.452.3585 FAX WWW.SMLIV.COM [email protected]HIGH COUNTRY & GREAT SMOKY MOUNTAINS OF NORTH CAROLINA & TENNESSEE Smoky Mountain LIVING smliv.com Music: David Holt remembers Doc Watson Recipe: The 1861 Farmhouse’s banana pudding Outdoors: Mobile maps and hiking apps AUGUST/SEPTEMBER • 2012 Exploring faith FOUND ART Creating something from nothing FAMILY HISTORY How to trace your mountain lineage FINDING ONESELF Celebrating THE Southern Appalachians Smoky Mountain Living celebrates the Southern Appalachians’ people, culture, history, music, art, crafts and special places in six issues each year. From the Blue Ridge Parkway’s scenic curves to the Great Smoky Mountains National Park’s wild backcountry, from the Cherokee to the Cohutta National Forest, from small town treasures to the urban centers of Asheville and Knoxville, Smoky Mountain Living is dedicated to our region. Smoky Mountain Living relies on the best writers and photographers to bring our region’s stories to a loyal audience of those who are lucky enough to live here and those who want to stay in touch with where they love. Sometimes we are asked, “Why do you cover the Southern Appalachians when the name of the magazine is Smoky Mountain Living?” In geographic terms, the Great Smoky Mountains are part of the Blue Ridge, which is part of the Appalachian Highlands region. The very nature of living in the Smokies means being part of the Blue Ridge and part of the Appalachians! Whatever you call it, we call it home. Discover Smoky Mountain Living magazine and these magnificent mountains, where the living is easier than ever.
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Exploring faith MediaKituc.appstate.edu/services/advertising/opportunities/...traditions and the modern chefs who are putting their own twists on Southern cooking. Learn how to mix
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m Music: David Holt remembers Doc WatsonRecipe: The 1861 Farmhouse’s banana pudding
Outdoors: Mobile maps and hiking apps
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Exploring faith
FOUND ARTCreating something
from nothing
FAMILY HISTORYHow to trace yourmountain lineage
FINDINGONESELF
CelebratingTHE Southern
Appalachians
Smoky Mountain Living celebrates the Southern Appalachians’people, culture, history, music, art, crafts and special places in six issueseach year. From the Blue Ridge Parkway’s scenic curves to the GreatSmoky Mountains National Park’s wild backcountry, from the Cherokeeto the Cohutta National Forest, from small town treasures to the urbancenters of Asheville and Knoxville, Smoky Mountain Living isdedicated to our region. Smoky Mountain Living relies on the bestwriters and photographers to bring our region’s stories to a loyal audienceof those who are lucky enough to live here and those who want to stay intouch with where they love.
Sometimes we are asked, “Why do you cover the Southern Appalachianswhen the name of the magazine is Smoky Mountain Living?” Ingeographic terms, the Great Smoky Mountains are part of the Blue Ridge,which is part of the Appalachian Highlands region. The very nature ofliving in the Smokies means being part of the Blue Ridge and part of theAppalachians! Whatever you call it, we call it home.
Discover Smoky Mountain Livingmagazine and these magnificent mountains,where the living is easier than ever.
“I’ve advertised severaltimes with SmokyMountain Living andhave been very happy.Nice-looking, qualitypresentation and the
readerservice is abig plus.They sendme a list ofpeopleinterested inmoreinformation.Last month,
I sent out 221 responsepost cards and have justreceived a new list.Haven’t counted them butit looks like at least thatmany. Great customerservice!”
Janet WoolwinePark Street Guest House
Abingdon, Va.
Smoky Mountain Living is distributednationwide, with the greatestconcentration being in the Southeast.
NUMBER OFRETAIL OUTLETS
PER STATE
PERCENTAGEOF TOTAL
SUBSCRIBERSPER STATE
GE
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GIA
63
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IDA
64
8
18%
ALA
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MA
180
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410
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SO
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NA
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740
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SML IS AVAILABLE AT:WalMart Supercenter • Publix Market • Barnes & Noble
Kroger • Ingles Market • Sam’s Club • Harris TeeterIndependent Bookstores and Regional Chains
REACHING YOUR MARKET
MEET OUR READERSAccording to readership surveys, the average Smoky Mountain Living reader isbetween 35 and 65 years old, college educated, and has an annual income of morethan $65,000.
Administrative/professional . . . . . 90%
Annual income of $50-100K . . . . . 60%
Annual income of $100K+ . . . . . . . 35%
College degree or beyond . . . . . . . 97%
Male . . . . . . . . . . . . . . . . . . . 40%
Female . . . . . . . . . . . . . . . . . 60%
Married . . . . . . . . . . . . . . . . . 90%
90% of readersshare their copies
with at least two other
people, and 80% of
readers save their
copies for future use.
UPCOMING DEADLINESOCT./NOV.: TradeSome lines of work are learned through hands-onexperience and long-term apprenticeships. We may trade placeswith someone else, find ourselves trading off one benefit foranother, or bartering to get what we need. Smoky Mountain Living
explores all the ways trade takes shape.
DEC./JAN.: YarnsWhen the weather is right for sitting around the fire,Jack tales, folklore, and storytelling are the centerpiece of this issueof Smoky Mountain Living. While weaving a good story, we’ll alsoget to know the closely-knit community of fiber artists in thesemountains who are keeping heritage crafts alive.
FEB./MARCH: NeighborsWhether your closest neighbor is three hollers overor you share a garden fence, the relationships that come from beingnext together are complex. There are some neighbors meant to betogether—plantings like the Three Sisters of corn, beans, andsquash—while others find themselves fraught with contention.
APRIL/MAY.: FoodwaysGet a taste of Appalachia, as we explore the region’s culinarytraditions and the modern chefs who are putting their own twistson Southern cooking. Learn how to mix up your own meals orwhere to go when the kitchen is the last place you want to be.
JUNE/JULY: AdventureThe mountains are calling you to come out and play.Whether you hike, bike, kayak, zipline, rock climb, or simply enjoywatching others do so, Smoky Mountain Living will help you findyour way.