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FROM BAKING CAKES TO MARINATING STEAKS EXPLORING DESIGN IN MOBILE
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Exploring Design in Mobile: Testing with 3D Printed Prototypes

Apr 11, 2017

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Page 1: Exploring Design in Mobile: Testing with 3D Printed Prototypes

F R O M B A K I N G C A K E S TO M A R I N AT I N G S T E A K S

E X P L O R I N G D E S I G N I N M O B I L E

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U X R E S E A R C H E RE M M A C R A I G

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300k+ Active Stores

150+ Countries

10+Channels

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49.7%Desktop

50.3%Mobile

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B A K I N G M A K E S M E H A P P Y

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C O O K I N G D O E S N O T

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Think

Prioritize problem

within the scope of company

vision.

Explore

First attempt at solution(s), explore the possibilities.

Build

Build and refine the

best solution.

Launch

Validate the final solution with

100% of customers.

Tweak

Refine the roadmap using

metrics and customer feedback.

Idea

Explore the problem space

and gather context.

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Improve designAdd new featuresIncrease usage

Make people happy✨

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Improve designAdd new featuresIncrease usage

Make people happy

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Design Software Higher cost (time and effort)Design appears finishedLess opportunity for collaboration

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Paper PrototypesNo hand interactions or gesturesScreen flow disruptionContext switching and activity overload

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Paper Prototypes

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Case Study: 3D Printing for Mobile Testing

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Step 1: Why are we hungry?

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Step 2: Meal Plan

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Step 3: Ingredients

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Step 4: Tastebuds

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Step 4: Tastebuds

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Step 4: Tastebuds

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Step 5: Garnish

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T H A N K Y O U

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Q U E S T I O N S ?

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https://ecotonos.com/products/ux-phone